Assistant Manager - Digital Marketing

📌 Core Information

🔹 Job Title: Assistant Manager - Digital Marketing

🔹 Company: Sun Life

🔹 Location: Jakarta Selatan, Jakarta Raya, Indonesia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting digital platform implementation to enhance brand awareness, consideration, and trust
• Managing corporate website and social media platforms
• Content marketing, copywriting, SEO, and creative direction
• Paid media management: Meta ads, SEM, programmatic, YouTube ads, OOH, TV placement
• Digital analytics for social media report and website visits

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools to effectively manage and improve Sun Life Indonesia's digital presence.

📋 Key Responsibilities

✅ Supporting Digital Marketing Manager on creating digital marketing plan & strategy for Sun Life Indonesia

✅ Maintaining performance improvement of Sun Life Indonesia's digital assets (traffic, engagement, followers growth)

✅ Understanding content marketing, SEO, and creative direction

✅ Supporting optimization plan on running paid media

✅ Have familiarity in utilizing digital tools for website and social media

ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and performance analysis to drive digital marketing success.

🎯 Required Qualifications

Education: Minimum Bachelor's Degree from a well-known university, preferably in Communication, Marketing, or Advertising

Experience: Proven experience of at least 2 years in digital marketing, with experience in the financial services industry

Required Skills:

• Digital marketing strategy and planning
• Content marketing and copywriting
• SEO and creative direction
• Paid media management (Meta ads, SEM, programmatic, YouTube ads, OOH, TV placement)
• Digital analytics

Preferred Skills:

• Familiarity with digital tools for website and social media management
• Strong interpersonal skills with the ability to interact and communicate effectively across departments

ASSUMPTION: Candidates with relevant education, experience, and skills in digital marketing, particularly within the financial services industry, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: Industry standards for a Digital Marketing Assistant Manager role in Indonesia range from IDR 25,000,000 to IDR 35,000,000 per year, based on experience and qualifications. Sun Life offers competitive compensation packages.

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Training and development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 5:30 PM. Occasional overtime may be required.

ASSUMPTION: Salary and benefits are estimated based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Sun Life operates in the competitive financial services industry, offering a wide range of insurance and investment products and services.

Company Size: Sun Life is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.

Founded: Sun Life was founded in 1865 and has since expanded its presence to key markets around the world.

Company Description:

• Sun Life is dedicated to helping people achieve lifetime financial security and live healthier lives
• Offers a wide range of insurance and investment products and services
• Employs over 34,000 employees and 112,900 advisors worldwide

Company Specialties:

• Life insurance
• Health insurance
• Investment products
• Retirement planning

Company Website: http://www.sunlife.com

ASSUMPTION: Sun Life's extensive global presence and diverse product offerings provide a dynamic work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals seeking to advance their careers in a management capacity.

Reporting Structure: The Assistant Manager, Digital Marketing reports directly to the Digital Marketing Manager and works closely with cross-functional teams.

Work Arrangement: This is an on-site, full-time position with standard office hours and occasional overtime requirements.

Growth Opportunities:

• Potential advancement to a Digital Marketing Manager role
• Expansion of responsibilities based on performance and organizational needs
• Training and development opportunities to enhance digital marketing skills

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and contribute to Sun Life's digital marketing success.

🌍 Location & Work Environment

Office Type: Sun Life Indonesia's headquarters is a modern, collaborative workspace designed to foster productivity and innovation.

Office Location(s): Sun Life Indonesia - HO, Jakarta Selatan, Jakarta Raya

Geographic Context:

• Jakarta is Indonesia's capital and largest city, offering a vibrant urban environment
• Sun Life's office is located in the prestigious Jakarta Selatan district
• Jakarta provides ample opportunities for networking and professional growth within the financial services industry

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime requirements.

ASSUMPTION: The office environment is designed to support productivity and collaboration, with opportunities for employees to connect and learn from one another.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Digital marketing expertise and strategy
• Problem-solving and analytical skills
• Communication and interpersonal skills
• Cultural fit and alignment with Sun Life's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've managed
• Research Sun Life's digital marketing efforts and be prepared to discuss how you can contribute to their success

ATS Keywords: Digital Marketing, Content Marketing, SEO, Paid Media, Meta Ads, SEM, Programmatic, YouTube Ads, OOH, TV Placement, Digital Analytics, Interpersonal Skills

ASSUMPTION: Sun Life's application process is designed to assess candidates' digital marketing expertise, problem-solving skills, and cultural fit.

🛠️ Tools & Technologies

• Digital marketing platforms (e.g., Google Analytics, Facebook Ads, LinkedIn Ads)
• Content management systems (e.g., WordPress, Drupal)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Successful candidates will be proficient in using digital marketing tools and platforms to manage and optimize campaigns.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Professionalism
• Respect
• Teamwork
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you demonstrate strong integrity and professionalism in your work?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you proactively seek feedback and continuously improve your skills and performance?

ASSUMPTION: Sun Life values candidates who align with their core values and demonstrate a strong work ethic and commitment to professional growth.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Adapting to changes in digital marketing trends and best practices
• Collaborating effectively with cross-functional teams
• Navigating a large, global organization with diverse departments and stakeholders

ASSUMPTION: Successful candidates will be able to overcome these challenges by demonstrating strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role focuses more on digital marketing strategy and management than execution, compared to similar roles in other organizations
• Sun Life's global presence offers unique opportunities for international collaboration and exposure
• Career progression in this role could lead to management or specialist positions within Sun Life's digital marketing team

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other organizations.

📝 Sample Projects

• Developing and implementing a digital marketing strategy to increase brand awareness and engagement for a new product launch
• Optimizing paid media campaigns to improve click-through rates and conversions
• Conducting a comprehensive SEO audit and implementing recommendations to improve organic search rankings

ASSUMPTION: These sample projects illustrate the types of initiatives an Assistant Manager, Digital Marketing might undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments within Sun Life Indonesia?
• What opportunities are there for professional development and growth within the digital marketing team?
• How does Sun Life measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the work-life balance like for employees in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've managed
• Research Sun Life's digital marketing efforts and be prepared to discuss how you can contribute to their success
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.