📌 Core Information
🔹 Job Title: Assistant Manager - Digital Marketing, Clé de Peau Beauté and Shiseido Fragrance Division
🔹 Company: Shiseido
🔹 Location: Hong Kong
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive digital marketing strategies to drive brand awareness and website traffic
- Managing and optimizing digital advertising campaigns across various platforms
- Analyzing performance metrics and providing regular reports to optimize future strategies
- Managing brand site business, including website development and e-commerce plans
- Driving Omni-channel development to provide immersive customer experiences
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proficiency in digital marketing tools to succeed.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies to achieve business objectives and drive brand awareness, pushing to consideration funnel and website traffic
✅ Manage and optimize digital advertising campaigns, including content creation, media buying, social media, SEM and SEO, ensuring alignment with overall business goals
✅ Analyze performance metrics and provide regular reports on campaign effectiveness, using insights to optimize future strategies
✅ Manage brand site business, including website development and e-commerce plans
✅ Manage brand website efficiency, content development, UX/UI and SEO related development projects
✅ Drive Omni-channel development, including but not limited to conversational marketing to provide immersive experiences to connect customers offline and online and elevate total luxury brand experience
✅ Formulate and implement e-commerce strategies and plans to drive e-commerce traffic and local business
✅ Effectively manage key agencies to build strong partnership and ensure service quality and initiatives
✅ Evaluate campaign performance and effectiveness, provide insights from data analysis to achieve KPIs and drive brand growth
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data-driven analysis to maximize digital marketing impact.
🎯 Required Qualifications
Education: University graduate in Digital, Marketing, or related disciplines
Experience: 5+ years of relevant experience in digital marketing, campaign management, or website management, preferably in the luxury/prestige or related skincare industry
Required Skills:
- Digital savvy with a strong understanding of Omni-channel marketing and E-Commerce industry
- Experienced in brand.com management with basic UX and website technical knowledge
- Strong expertise in content planning and creation, with a proven track record of developing engaging content
- Strong analytical skills and good knowledge of digital analytic tools
- Self-motivated with strong planning and project management skills and a can-do attitude
- Proficiency in PowerPoint and presentation tools and skills
- Excellent command of both written and spoken English and Chinese
Preferred Skills:
- Experienced in leading 360-degree campaign launch across digital platforms
ASSUMPTION: Candidates with a strong background in luxury marketing and a proven track record in digital campaign management are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - 800,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic work environment in the luxury beauty industry
Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Shiseido operates in the competitive personal care product manufacturing industry, with a focus on luxury and prestige brands.
Company Size: Shiseido is a large organization with over 10,000 employees globally, offering a structured and established work environment.
Founded: Shiseido was founded in Japan in 1872 and has since grown into a global beauty company with a rich history and tradition.
Company Description:
- Shiseido is a leading global beauty company with a portfolio of prominent cosmetics, skincare, and fragrance brands, including SHISEIDO, NARS, Clé de Peau Beauté, and IPSA.
- The company is committed to offering solutions to social problems and achieving a sustainable society through its beauty business.
- Shiseido strives to create a better world through beauty innovations, responding to the diverse beauty values and needs of people around the world.
Company Specialties:
- Prestige and luxury beauty products
- Fragrance and cosmetics
- Skin care and beauty science
- Art and design
- Japanese aesthetic and luxury
- Makeup
Company Website: https://corp.shiseido.com/en/
ASSUMPTION: Working at Shiseido offers opportunities to be part of a global beauty company with a rich history and a commitment to innovation and sustainability.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and hands-on campaign management.
Reporting Structure: The Assistant Manager reports directly to the Digital Marketing Manager and works closely with cross-functional teams, including marketing, e-commerce, and creative agencies.
Work Arrangement: This is an on-site position based in Hong Kong, with occasional remote work possible for qualified candidates.
Growth Opportunities:
- Progression to a Senior Manager or Digital Marketing Manager role within the organization
- Expanding expertise in digital marketing and e-commerce within the luxury beauty industry
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: Success in this role can lead to career advancement within Shiseido's digital marketing and e-commerce teams.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with a collaborative work culture
Office Location(s): Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business ecosystem
- The city offers a mix of Eastern and Western cultures, providing a diverse and dynamic work environment
- Hong Kong is known for its fast-paced lifestyle and competitive job market
Work Schedule: Full-time, Monday to Friday, with occasional weekend work as needed for campaign launches or events
ASSUMPTION: Working in Hong Kong offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Digital Marketing Manager
- Second-round interview with the cross-functional team, including marketing and e-commerce representatives
- Final interview with the Head of Digital Marketing or relevant senior leadership
Key Assessment Areas:
- Digital marketing strategy and planning
- Campaign management and optimization
- Data analysis and reporting
- Communication and presentation skills
- Cultural fit and alignment with Shiseido's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the luxury beauty industry and digital marketing trends
- Prepare examples of successful digital marketing campaigns you've managed, including metrics and results
- Showcase your ability to work collaboratively with cross-functional teams and external agencies
ATS Keywords: Digital Marketing, Campaign Management, Website Management, E-Commerce, Content Creation, Analytical Skills, Project Management, UX/UI, SEO, SEM, Social Media, Omni-channel Marketing, Data Analysis, Presentation Skills, English Proficiency, Chinese Proficiency
ASSUMPTION: The interview process at Shiseido is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the organization.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Creative Suite (Photoshop, Illustrator)
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- SEO and SEM tools (Google Ads, SEMrush, etc.)
- Project management tools (Asana, Trello, etc.)
- Microsoft Office Suite (PowerPoint, Excel)
ASSUMPTION: Proficiency in industry-standard digital marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Creativity and innovation
- Collaboration and teamwork
- Integrity and respect
- Accountability and continuous learning
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and cross-functional teamwork
- Focus on results and continuous improvement
- Openness to feedback and learning opportunities
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your digital marketing strategies?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams or external agencies to achieve campaign goals?
- How do you stay up-to-date with the latest digital marketing trends and tools in the luxury beauty industry?
ASSUMPTION: Shiseido values candidates who align with their company values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced nature of the digital marketing industry and adapting to new trends and tools
- Working in a competitive luxury beauty market, requiring a strong understanding of consumer behavior and market trends
- Collaborating with external agencies and vendors, necessitating strong communication and project management skills
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to work effectively in a fast-paced, competitive environment.
📈 Similar Roles Comparison
- This role focuses more on digital marketing strategy and campaign management compared to related positions, such as Digital Marketing Specialist or E-Commerce Manager
- In the luxury beauty industry, digital marketing roles often require a strong understanding of luxury branding and consumer behavior
- Career progression in digital marketing at Shiseido may lead to roles such as Senior Digital Marketing Manager or Global Digital Marketing Director
ASSUMPTION: This role offers a unique blend of strategic planning and hands-on campaign management, setting it apart from related positions in the digital marketing field.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to launch a new luxury skincare product line
- Managing and optimizing a global social media campaign to drive brand awareness and engagement
- Conducting a comprehensive SEO audit and implementing improvements to boost organic traffic for a luxury beauty brand's website
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Assistant Manager - Digital Marketing role at Shiseido.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader digital marketing organization?
- How does Shiseido support the professional development and growth of its digital marketing team members?
- Can you provide an example of a successful digital marketing campaign at Shiseido and the key factors that contributed to its success?
- How does Shiseido approach collaboration with external agencies and vendors to drive digital marketing success?
- What are the most challenging aspects of working in digital marketing at Shiseido, and how does the company support its team members in overcoming these challenges?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Shiseido careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you've managed, including metrics and results
- Research Shiseido's luxury beauty brands and understand their unique positioning in the market
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
