Assistant Manager/ Manager, Branding & Corporate Marketing (1 year contract)

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📌 Core Information

🔹 Job Title: Assistant Manager/Manager, Branding & Corporate Marketing (1-year contract)

🔹 Company: Public Service Division

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing the development and implementation of marketing strategies to promote healthy lifestyle habits.
• Overseeing the creation of integrated marketing campaigns across various media to ensure brand coherence.
• Contributing to behavioural change initiatives and projects aimed at raising health awareness.
• Collaborating with diverse teams to ensure consistent brand messaging across platforms.

ASSUMPTION: This role will require adaptability and a proactive approach to drive successful health promotion campaigns, leveraging digital and traditional marketing channels.

📋 Key Responsibilities

✅ Managing and developing HPB corporate branded materials and corporate identity guidelines.

✅ Reviewing marketing collaterals submitted by external partners for brand compliance.

✅ Managing school-based outreach programmes and developing engagement materials.

✅ Collaborating with stakeholders on data-driven marketing strategies to achieve KPIs.

✅ Creating integrated marketing materials for both digital and offline channels.

✅ Coordinating content development processes and managing vendor deliverables.

✅ Handling administrative tasks, including procurement, budget oversight, and vendor performance reviews.

ASSUMPTION: The candidate will need strong organizational skills to manage multiple projects simultaneously while meeting stringent deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or equivalent

Experience: Minimum of 2 years in marketing communications

Required Skills:

• Marketing Communications
• Project Management
• Digital Marketing
• Content Development
• Social Media Management

Preferred Skills:

• Experience in communications and outreach to schools/parents
• Proficiency in creative content design

ASSUMPTION: Candidates with experience in both digital marketing and traditional channels will be highly valued due to the diverse scope of HPB's initiatives.

💰 Compensation & Benefits

Salary Range: Not specified, likely competitive with industry standards for similar roles in public health marketing

Benefits:

• Healthcare benefits typical of Singapore’s public service sector
• Opportunities for professional development
• Supportive work environment with a focus on public welfare

Working Hours: 40 hours per week

ASSUMPTION: The position may offer flexible working options to accommodate diverse outreach activities.

📌 Applicant Insights

🔍 Company Context

Industry: Public service, specifically within health promotion and awareness

Company Size: 1,001-5,000 employees in the public service sector, allowing for significant public impact and reach

Founded: 2016 as part of Singapore's Smart Nation initiative

Company Description:

• Leading agency in digital transformation for Singapore's public sector
• Focus on smart, secure, and user-friendly public services
• Commitment to citizen-focused innovation and efficiency

Company Specialties:

• Digital Government
• Government Digital Services
• Cyber Security

Company Website: http://www.tech.gov.sg

ASSUMPTION: This role will engage broadly with health promotion aligned with the company's digital innovation capabilities.

📊 Role Analysis

Career Level: Mid-level management role requiring leadership and strategic insight

Reporting Structure: Likely reports to a senior manager or director within the Branding & Corporate Marketing team

Work Arrangement: Full-time on-site with possible engagements in various community settings

Growth Opportunities:

• Pioneering new health initiatives
• Gaining exposure to government-driven marketing strategies
• Expanding influence in public health policy implementation

ASSUMPTION: Opportunities for skill diversification and career progression exist due to the role’s involvement in multifaceted public initiatives.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace conducive to creative and strategic discussions

Office Location(s): Singapore, primarily based at the Health Promotion Board headquarters

Geographic Context:

• Located in a vibrant, technology-driven city-state
• Direct engagement with diverse community settings
• In a region with significant focus on public health initiatives

Work Schedule: Standard workweek with occasional events or outreach activities outside traditional hours

ASSUMPTION: The work environment will be dynamic, requiring frequent collaboration with both internal and external stakeholders to enhance public health outcomes.

💼 Interview & Application Insights

Typical Process:

• Submit an online application
• Phone screening with HR
• Panel interview with department managers

Key Assessment Areas:

• Project management capabilities
• Innovative thinking applied to marketing strategies
• Ability to engage stakeholders effectively

Application Tips:

• Tailor your resume to highlight relevant marketing experience
• Prepare examples of past successful projects
• Research HPB's current campaigns to discuss intelligently

ATS Keywords: Marketing Strategies, Public Health, Brand Management, Stakeholder Engagement

ASSUMPTION: The recruitment process places emphasis on both strategic acumen and practical implementation skills.

🛠️ Tools & Technologies

• Digital marketing platforms
• Data analytics tools
• Content management systems

ASSUMPTION: Familiarity with digital tools will be crucial to effectively manage and analyze campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Public welfare and health improvement
• Innovation in public services
• Collaboration across diverse teams

Work Style:

• Adaptability in a fast-paced environment
• Creative yet strategic approach to marketing
• Team-oriented but self-driven work habits

Self-Assessment Questions:

• Can you handle multiple projects with tight deadlines?
• Do you have experience in public health promotion?
• Are you comfortable engaging with diverse stakeholder groups?

ASSUMPTION: A passion for public health communication and capability to handle complex projects will enhance cultural fit.

⚠️ Potential Challenges

• Balancing multiple high-priority projects
• Navigating strategic changes in public health mandates
• Coordinating activities across multiple platforms
• Ensuring compliance with organizational guidelines and public health directives

ASSUMPTION: Candidates should be prepared for a dynamic and evolving work environment with frequent cross-functional collaboration.

📈 Similar Roles Comparison

• Roles in similar health promotion boards typically focus heavily on outreach and community engagement.
• Tasks may overlap with public relations and community health services in government settings.
• Other positions in this field may include more technical digital marketing or data analysis responsibilities.

ASSUMPTION: This position is likely compared to roles that emphasize strategic engagement and public health communication.

📝 Sample Projects

• Designing a large-scale campaign to increase physical activity among schoolchildren
• Creating interactive content for mental health awareness initiatives
• Managing digital content for parent engagement programs

ASSUMPTION: Projects will likely focus on impactful campaigns to enhance public health objectives through innovative and engaging approaches.

❓ Key Questions to Ask During Interview

• What specific outcomes are expected from this role in the first year?
• How does the team measure the success of its marketing campaigns?
• What opportunities exist for professional development within the division?
• How does the organization support work-life balance, especially during large campaigns?
• What are the most significant challenges currently facing the HPB branding team?

ASSUMPTION: Preparing questions that emphasize strategic insights and readiness to contribute to HPB’s goals will be beneficial during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is up-to-date and tailored to the role
• Include a cover letter highlighting your experience in similar marketing roles
• Prepare for initial phone screening by reviewing HPB’s recent initiatives
• Gather references from previous employers or supervisors in related positions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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