Assistant Manager/Manager, Digital Content & Services

📌 Core Information

🔹 Job Title: Assistant Manager/Manager, Digital Content & Services

🔹 Company: Public Service Division, Government Technology Agency of Singapore (GovTech)

🔹 Location: Singapore (Marine Parade Public Library, currently at Toa Payoh Public Library)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: Hybrid (work location will be at the Marine Parade Public Library, currently at Toa Payoh Public Library)

🚀 Job Overview

Key aspects of this role include:

• Managing digital content and services initiatives
• Leveraging data analytics to drive evidence-based decisions
• Collaborating with diverse stakeholders to optimize eResource performance
• Curating and promoting digital content across NLB's platforms
• Supporting the eResource value chain and user engagement

ASSUMPTION: This role requires a balance of analytical, curatorial, and stakeholder management skills. It offers opportunities to work with cutting-edge technologies and impact the community through digital resources.

📋 Key Responsibilities

✅ Oversee data analytics activities to analyze digital collection statistics, usage patterns, and ROI metrics for informed decision-making

✅ Lead or manage cross-divisional data-related projects and collaborate with stakeholders to optimize eResource performance

✅ Curate and recommend digital content for showcase across NLB's platforms and promotional activities

✅ Develop and implement content guidelines and strategy for digital collections, including curation, promotion, and user engagement initiatives

✅ Conduct market research and trend analysis to guide collection development

✅ Work closely with both internal and external stakeholders in the planning and execution of eResource initiatives, particularly for eResource Collection Development

✅ Support the eResource value chain such as data ingestion, procurement, deployment, and contract management of NLB’s eResources

✅ Drive user awareness through training programmes, workshops, and outreach events

✅ Create engaging training materials and resource guides

✅ Manage eResource processes to optimize operational efficiency and user experience

✅ Audit and optimize digital platforms to enhance the user experience

ASSUMPTION: This role involves a mix of strategic planning, hands-on content curation, and project management. It requires strong analytical skills and the ability to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Library Science, Information Studies, or a related discipline)

Experience: 2-4 years of relevant working experience in digital content management, data analytics, or a related field

Required Skills:

• Strong data analytics skills with experience in statistics analysis and reporting
• Knowledge in digital resource and emerging technologies
• Excellent written and verbal communication skills
• Experience in stakeholder management and cross-functional collaboration
• Meticulous attention to detail and excellent organizational skills
• Ability to work effectively under pressure and meet deadlines
• Passion for continuous learning and technology innovation

Preferred Skills:

• Experience with specific digital platforms or tools used by NLB
• Fluency in multiple languages (especially Chinese, Malay, or Tamil) for better content curation and user engagement

ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills are more important for success in this role. Familiarity with NLB's digital platforms and multilingual proficiency would be beneficial but not essential.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be SGD 4,500 - 6,500 per month, based on experience level and industry standards for similar roles in Singapore. GovTech offers competitive compensation packages.

Benefits:

• Flexible work environment
• Professional development opportunities
• Investment in staff development and wellbeing
• Wellbeing support

Working Hours: Full-time position with standard working hours, but may require flexibility to meet project deadlines or attend events

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. GovTech offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: GovTech operates in the IT Services and IT Consulting industry, focusing on digital government and public sector digital transformation

Company Size: GovTech has 1,001-5,000 employees, providing ample opportunities for collaboration and career growth

Founded: GovTech was established in 2016 as the lead agency driving Singapore's Smart Nation initiative and public sector digital transformation

Company Description:

• GovTech is the lead agency driving Singapore's Smart Nation initiative and public sector digital transformation
• They harness the power of technology to make lives better for citizens, businesses, international audiences, and the public service sector
• GovTech aims to create a government that is "Digital to the Core, and Serves with Heart"

Company Specialties:

• Digital Government
• Government Digital Services
• Digital Transformation
• Digital Identity
• Data Science & Artificial Intelligence
• Cyber Security
• Sensors & IoT
• Geospatial Technology
• Government ICT Infrastructure
• Application Development & Design
• Service Design & User Experience

Company Website: http://www.tech.gov.sg

ASSUMPTION: GovTech's focus on digital government and public sector digital transformation provides a dynamic and impactful work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals seeking to grow in the digital content management and data analytics fields

Reporting Structure: The role reports to the Head of Digital Content & Services or a similarly titled position within GovTech

Work Arrangement: Hybrid work arrangement, with a flexible work environment that balances remote work and on-site collaboration

Growth Opportunities:

• GovTech offers professional development opportunities and investment in staff development
• This role provides exposure to various digital content management and data analytics aspects, fostering career growth
• Working with diverse stakeholders and cutting-edge technologies can lead to innovative projects and learning opportunities

ASSUMPTION: This role offers strong growth potential, given GovTech's focus on digital transformation and the diverse nature of the responsibilities.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with a focus on collaboration and flexibility

Office Location(s): Marine Parade Public Library (currently closed for renovation, so work location is at Toa Payoh Public Library)

Geographic Context:

• Singapore is a multicultural city-state with a strong focus on technology and innovation
• The library locations are convenient and well-connected by public transportation
• The hybrid work arrangement allows for better work-life balance

Work Schedule: Standard working hours with flexibility to meet project deadlines or attend events

ASSUMPTION: The hybrid work environment and convenient library locations provide a good balance between collaboration and flexibility for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with relevant stakeholders
• Final interview with the hiring manager
• Background check and offer

Key Assessment Areas:

• Data analytics skills and experience
• Content curation and management abilities
• Stakeholder management and communication skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant data analytics projects and achievements in your resume
• Tailor your cover letter to demonstrate your passion for digital content management and user engagement
• Prepare examples of content curation and user engagement initiatives you've led or contributed to
• Research GovTech's mission and values to show alignment with their goals

ATS Keywords: Digital Content, Data Analytics, Stakeholder Management, Cross-Functional Collaboration, User Engagement, Digital Resource, eResource, Collection Development, Market Research, Trend Analysis

ASSUMPTION: GovTech's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the organization's mission.

🛠️ Tools & Technologies

• Data analytics tools (e.g., Excel, SQL, Tableau, Power BI)
• Content management systems (e.g., Drupal, WordPress)
• Digital platforms and tools specific to NLB's eResources
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with relevant data analytics tools and content management systems is essential for success in this role. Specific tools may vary depending on NLB's digital platforms and eResources.

👔 Cultural Fit Considerations

Company Values:

• User-centric
• Innovative
• Collaborative
• Adaptable
• Trustworthy

Work Style:

• Dynamic and fast-paced
• Focus on continuous learning and improvement
• Collaborative and cross-functional
• User-focused and data-driven

Self-Assessment Questions:

• How do you demonstrate a user-centric approach in your work?
• Can you provide an example of a time when you drove innovation in a digital content or data analytics project?
• How do you balance the need for collaboration with the ability to work independently and meet deadlines?

ASSUMPTION: GovTech values employees who are user-centric, innovative, collaborative, adaptable, and trustworthy. Candidates should be prepared to demonstrate these values and work styles during the interview process.

⚠️ Potential Challenges

• Managing multiple stakeholders with varying priorities and expectations
• Keeping up with the fast-paced nature of digital content management and data analytics
• Balancing the need for strategic planning with hands-on content curation and project management
• Working with legacy systems and processes while driving digital transformation

ASSUMPTION: These challenges are inherent in a role that involves managing digital content and services, driving data analytics, and collaborating with diverse stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on digital content management and data analytics within the public sector
• Similar roles in the private sector may have a stronger focus on commercial outcomes or specific industry verticals
• Career progression in this role could lead to management or specialist positions in digital content management, data analytics, or digital transformation

ASSUMPTION: This role offers a unique blend of digital content management, data analytics, and stakeholder collaboration within the public sector. Comparable roles may be found in other government agencies or private sector organizations with a focus on digital transformation.

📝 Sample Projects

• Conducting a comprehensive analysis of eResource usage patterns to inform collection development strategies
• Developing and implementing a user engagement campaign for a new digital platform or service
• Collaborating with stakeholders to optimize eResource performance through targeted promotions and user training

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the successful candidate may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of NLB's digital collections and how this role will contribute to their evolution?
• How does this role collaborate with other teams within GovTech and NLB to drive digital transformation?
• What opportunities are there for professional development and growth within this role and GovTech more broadly?
• How does GovTech support work-life balance for employees in hybrid work arrangements?
• Can you provide an example of a time when GovTech successfully drove digital innovation in the public sector?

ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your data analytics skills, content management experience, and stakeholder management abilities
• Write a cover letter that demonstrates your passion for digital content management, user engagement, and driving digital transformation in the public sector
• Prepare examples of content curation and user engagement initiatives you've led or contributed to
• Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.