Assistant Manager, Marketing

📌 Core Information

🔹 Job Title: Assistant Manager, Marketing

🔹 Company: Melco Resorts & Entertainment

🔹 Location: City of Dreams Macau, Macao

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing initiatives across various business units
• Ensuring adherence to corporate branding guidelines
• Coordinating with internal teams and external partners
• Managing multiple projects simultaneously
• Analyzing and reporting on marketing campaign performance

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Lead the creation, development, and execution of marketing programs for various business units

✅ Manage a team of executives to deliver high-quality marketing materials on time

✅ Collaborate with managers to drive large-scale campaign works and coordinate between different business units

✅ Approve the use of Melco master and sub-brands for all communications materials

✅ Solicit and prepare marketing plans, and provide guidance on Melco brand identities to internal and external users

✅ Support market research, analyses, and reports related to advertising and branding

✅ Coordinate with external marketing partners to achieve various marketing functions

✅ Monitor above-the-line advertising and below-the-line communications for accuracy and prompt delivery

✅ Provide regular updates to key brand stakeholders, including business units, branding, and management

✅ Implement marketing projects and other ad-hoc communication projects as directed

✅ Consolidate and compile post-marketing campaign analyses for management review

✅ Adhere to departmental and company-wide policies and procedures to ensure a healthy and safe work environment

ASSUMPTION: This role involves a high level of multitasking and requires strong project management skills to handle multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or International Studies

Experience: Three or more years of related work experience, with previous experience in a similar role

Required Skills:

• Strong attention to detail and the ability to work accurately under pressure
• Confidence and professionalism when dealing with people on all levels
• Competent computer literacy, including Word, Excel, PowerPoint
• Excellent understanding of high-end brands and how to deliver design and art for aspirational lifestyle brands
• Flexibility in working hours
• Friendly, energetic, and enthusiastic
• Passionate about work and the role of branding to deliver success
• Strong time management and organizational skills, with the ability to manage multiple projects simultaneously without compromising on quality
• Good written and verbal skills in English, Cantonese, and Mandarin

Preferred Skills:

• Experience in the hospitality or gaming industry
• Knowledge of the Macao market

ASSUMPTION: Candidates with experience in the hospitality or gaming industry and knowledge of the Macao market may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level marketing role in Macao is HKD 500,000 - 700,000 per annum. This estimate is based on market research and comparable roles in the region.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement benefits
• Employee discounts at Melco properties
• Professional development opportunities

Working Hours: Full-time position with flexible hours, including evenings and weekends as needed. The role may require working on public holidays.

ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Melco Resorts & Entertainment operates in the hospitality and gaming industry, with a focus on integrated entertainment resort facilities in Asia.

Company Size: Melco Resorts & Entertainment has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Melco Resorts & Entertainment was founded in 2004 and has since grown to become a leading developer, owner, and operator of casino gaming and entertainment resort facilities in Asia.

Company Description:

• Melco Resorts & Entertainment is an award-winning developer, owner, and operator of casino gaming and entertainment resort facilities in Asia.
• The company's integrated resorts offer a wide range of entertainment, leisure, and hospitality options, including hotels, gaming, entertainment, food and beverage, retail, and MICE facilities.
• Melco Resorts & Entertainment is committed to delivering exceptional experiences to its guests and creating sustainable value for its stakeholders.

Company Specialties:

• Casino gaming and entertainment resort facilities
• Integrated resorts
• Hospitality services
• Food and beverage services
• Retail and entertainment
• MICE facilities

Company Website: http://www.melco-resorts.com

ASSUMPTION: Melco Resorts & Entertainment's large size and diverse offerings provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on project management skills.

Reporting Structure: The Assistant Manager, Marketing reports directly to the Manager, Marketing and works closely with various business units and external partners.

Work Arrangement: This is an on-site role based at the City of Dreams Macau property. The role may require working flexible hours, including evenings and weekends, as needed.

Growth Opportunities:

• Progression to a Manager, Marketing role within the company
• Expanding responsibilities to include additional business units or properties
• Gaining experience in cross-functional teams and projects
• Developing leadership and management skills

ASSUMPTION: Successful candidates in this role may have the opportunity to grow within the company and take on additional responsibilities or leadership roles over time.

🌍 Location & Work Environment

Office Type: The City of Dreams Macau property is an integrated resort featuring a casino, hotels, restaurants, shops, and entertainment venues.

Office Location(s): City of Dreams Macau, Macao

Geographic Context:

• Macao is a Special Administrative Region (SAR) of China, located south of Hong Kong and west of the Pearl River Delta.
• The City of Dreams Macau property is situated in the Cotai Strip, a major entertainment and leisure hub in Macao.
• Macao has a subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time position with flexible hours, including evenings and weekends as needed. The role may require working on public holidays.

ASSUMPTION: The City of Dreams Macau property offers a dynamic and vibrant work environment, with a diverse range of entertainment and leisure options for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior management
• Job offer

Key Assessment Areas:

• Marketing and branding expertise
• Project management skills
• Communication and interpersonal skills
• Cultural fit and alignment with Melco's values

Application Tips:

• Tailor your resume to highlight relevant marketing and project management experience
• Prepare examples of successful marketing campaigns or projects you've led
• Demonstrate your understanding of Melco's brand and the Macao market
• Showcase your ability to work effectively in a fast-paced, dynamic environment

ATS Keywords: Marketing, Branding, Project Management, Campaign Development, Stakeholder Communication, Team Leadership, Macao, Gaming, Hospitality, Integrated Resort

ASSUMPTION: The interview process for this role may involve assessments of both technical skills and cultural fit, as well as a strong focus on the candidate's ability to manage multiple projects and stakeholders effectively.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Project management tools (e.g., Asana, Trello)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's background and the needs of the team.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Innovation
• Responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional experiences

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you able to manage multiple projects and stakeholders effectively?
• Do you have a strong commitment to delivering exceptional experiences?
• Are you comfortable working in a team and collaborating with others?

ASSUMPTION: Successful candidates in this role will demonstrate a strong cultural fit with Melco's values and be able to thrive in the company's dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working flexible hours, including evenings and weekends
• Navigating a large and diverse organization
• Adapting to a fast-paced and ever-changing work environment

ASSUMPTION: Candidates should be prepared to manage multiple priorities and work flexible hours in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position in a smaller organization, with a focus on leading marketing initiatives and managing a team
• Compared to other marketing roles in the hospitality industry, this position has a broader scope and requires a strong understanding of integrated resort operations
• Career progression in this role may involve expanding responsibilities or moving into a leadership position within the company

ASSUMPTION: Candidates should consider the unique aspects of this role within the context of the hospitality and gaming industry and the specific needs of Melco Resorts & Entertainment.

📝 Sample Projects

• Developing and executing a marketing campaign for a new restaurant opening at the City of Dreams Macau property
• Managing the rebranding of an existing business unit to align with Melco's corporate branding guidelines
• Coordinating with external partners to produce marketing materials for an upcoming event or promotion

ASSUMPTION: Successful candidates in this role will have experience managing marketing projects from concept development to final product and be able to apply branding principles to all marketing collateral.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for the business units I would be working with?
• How does this role fit into the overall marketing strategy for Melco Resorts & Entertainment?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does Melco support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing initiatives in this role?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing strategy and operations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://melcoresorts.wd3.myworkdayjobs.com/career_int/job/City-of-Dreams-Macau/Assistant-Manager--Marketing_REQ9360
• Tailor your resume to highlight relevant marketing and project management experience
• Prepare a cover letter that demonstrates your understanding of Melco's brand and the Macao market
• Prepare examples of successful marketing campaigns or projects you've led
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.