📌 Core Information
🔹 Job Title: Assistant Manager, Marketing
🔹 Company: Western Union
🔹 Location: Pune, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing plans, policies, and activities
- Conducting market research and analyzing data to drive strategic decisions
- Collaborating with cross-functional teams to deliver business results
- Managing customer communication channels and campaigns
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Design and execute marketing funnels to meet customers’ growth objectives
✅ Analyze market, customer, and internal data to drive strategic and operational decisions
✅ Create a detailed CRM strategy to drive growth in MEPA and APAC regions
✅ Manage customer communication via various channels and optimize communication processes
✅ Collaborate with agencies, vendor partners, and other marketing service providers
✅ Evaluate customer engagement patterns and maintain retargeting opportunities
✅ Work with Customer Support, Sales, and Product to articulate and monitor customer requests and feedback
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management.
🎯 Required Qualifications
Education: Master’s degree in marketing, economics, advertising, business, or related field (preferred)
Experience: 6+ years of marketing experience, particularly across CRM, Loyalty, and Experience
Required Skills:
- Advanced experience with CRM tools (Salesforce and Braze preferred)
- Proficient in using Microsoft 365 and PowerPoint
- Strong data analysis skills and experience with Excel
- Experience in a global consumer brand or financial services company
- Demonstrated leadership skills and the ability to manage multiple campaigns
- Experience with global, multi-tiered marketing implementation
Preferred Skills:
- Experience with digital marketing tools and platforms
- Fluency in additional languages
ASSUMPTION: Candidates with experience in global marketing, CRM, and data analysis will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (estimated based on industry standards for a mid-level marketing manager in Pune)
Benefits:
- Employees Provident Fund (EPF)
- Gratuity Payment
- Public holidays
- Annual Leave, Sick leave, Compensatory leave, and Maternity / Paternity leave
- Annual Health Check up
- Hospitalization Insurance Coverage (Mediclaim)
- Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance
- Cab Facility
- Relocation Benefit
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees (global), with a significant presence in Pune
Founded: 1851, with a rich history in money transfer services and financial technology
Company Description:
- Western Union is a global leader in cross-border, cross-currency money movement
- Offers a wide range of financial services, including money transfers, bill payments, and digital payments
- Committed to providing accessible financial services to customers worldwide
Company Specialties:
- Money Transfer Services
- Business Financial Services
- Bill Payment
- Financial Services
- Financial Technology
- Digital Applications
- Digital Payments
- Digital Money Transfer
Company Website: westernunion.com
ASSUMPTION: Western Union's extensive global presence and experience in the financial services industry provide a robust platform for professional growth.
📊 Role Analysis
Career Level: Mid-level management, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior marketing team members
Work Arrangement: Hybrid, with a minimum of three days on-site per week
Growth Opportunities:
- Potential career progression to senior marketing roles within the organization
- Expansion of skills and expertise through collaboration with diverse teams
- Opportunities to work on global marketing campaigns and initiatives
ASSUMPTION: This role offers a mix of strategic and hands-on experience, with opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building in Pune's Business Bay
Office Location(s): Podium Level, Tower A, Business Bay, Airport Road, Pune, Maharashtra 411006, India
Geographic Context:
- Pune is a major IT hub and one of India's fastest-growing cities
- Pune offers a mix of urban and cultural experiences, with a lower cost of living compared to larger Indian metropolises
- The office is located in a bustling business district with easy access to public transportation
Work Schedule: Monday to Friday, with flexible hours and the possibility of working from home up to two days per week
ASSUMPTION: Pune's vibrant business environment and lower cost of living make it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round with the marketing team or other stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Campaign management and execution
- Cross-functional team collaboration
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your fit for the role and the company
- Prepare examples of marketing campaigns you've managed and their outcomes
- Research Western Union's marketing strategies and be ready to discuss them in the interview
ATS Keywords: Marketing, CRM, Loyalty, Experience, Data Analysis, Strategic Planning, Communication, Collaboration, Leadership, Digital Marketing, Customer Engagement, Project Management, Market Research, Email Marketing, Automation, Optimization
ASSUMPTION: Western Union's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- CRM tools: Salesforce, Braze
- Microsoft 365: Word, Excel, PowerPoint, Outlook
- Data analysis tools: Excel, Google Analytics, Tableau (potentially)
- Marketing automation tools: Marketo, HubSpot (potentially)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to discuss their experience with them.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Agile
- Responsible
Work Style:
- Data-driven decision-making
- Cross-functional team collaboration
- Adaptability and flexibility
- Results-oriented and action-focused
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous marketing roles?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign?
- How do you approach collaborating with teams from different departments or backgrounds?
ASSUMPTION: Western Union values candidates who align with their customer-centric, collaborative, and inclusive culture.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working with global teams and navigating cultural differences
- Keeping up with the fast-paced nature of the financial services industry
- Adapting to changes in marketing strategies and customer preferences
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on CRM and customer engagement
- Western Union's global presence offers unique opportunities for international marketing experience
- This role provides a mix of strategic planning and hands-on campaign management, unlike more senior or specialized marketing positions
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to similar marketing positions.
📝 Sample Projects
- Developing and executing a customer engagement campaign to improve retention rates
- Conducting market research to identify new growth opportunities in the APAC region
- Collaborating with the product team to launch a new digital marketing campaign
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring both analytical and creative skills.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams or departments within Western Union?
- What opportunities are there for professional development and growth within the marketing team?
- How does Western Union support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Western Union careers portal
- Tailor your resume to highlight your marketing experience, skills, and achievements
- Write a cover letter explaining your fit for the role and the company
- Prepare examples of marketing campaigns you've managed and their outcomes
- Follow up with the recruiter one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
