Assistant Manager Marketing

📌 Core Information

🔹 Job Title: Assistant Manager Marketing

🔹 Company: AccorHotel

🔹 Location: Gandhinagar, Gujarat, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies
• Collaborating with cross-functional teams to create and execute marketing campaigns
• Conducting market research and analyzing consumer behavior
• Managing and optimizing content creation for various marketing platforms
• Monitoring and analyzing marketing campaign performance
• Supporting the development and maintenance of the company's online presence
• Planning and executing marketing events and promotions
• Staying up-to-date with the latest marketing trends and technologies

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in digital marketing and a strong understanding of marketing principles.

📋 Key Responsibilities

✅ Assist in developing and implementing comprehensive marketing strategies aligned with company goals and objectives

✅ Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, including digital, social media, email, and traditional advertising

✅ Conduct market research and analyze consumer behavior in Gandhinagar and surrounding areas to inform marketing decisions

✅ Manage and optimize content creation for various marketing platforms, ensuring consistency in brand messaging and tone

✅ Monitor and analyze marketing campaign performance, providing regular reports and insights to improve effectiveness

✅ Assist in budget management for marketing initiatives, ensuring efficient allocation of resources

✅ Coordinate with external agencies and vendors to deliver high-quality marketing materials and experiences

✅ Support the development and maintenance of the company's online presence, including website and social media channels

✅ Contribute to the planning and execution of marketing events and promotions

✅ Stay up-to-date with the latest marketing trends and technologies, recommending innovative approaches to enhance our marketing efforts

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 3 to 5 years of experience in marketing, with a focus on digital marketing strategies

Required Skills:

• Strong knowledge of marketing principles and current industry trends
• Excellent written and verbal communication skills in English
• Proficiency in digital marketing tools, including social media platforms, email marketing software, and content management systems
• Experience with marketing analytics tools and the ability to interpret data to drive decision-making
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment
• Strong analytical and problem-solving skills
• Proficiency in Microsoft Office suite and marketing-specific software
• Familiarity with the local market in Gandhinagar and surrounding areas is a plus
• Creative mindset with the ability to generate innovative marketing ideas
• Strong teamwork and collaboration skills
• Detail-oriented with excellent organizational abilities

Preferred Skills:

• Fluency in additional languages
• Experience with CRM software
• Knowledge of SEO and SEM strategies

ASSUMPTION: The required qualifications listed above are essential for success in this role. However, AccorHotel values diversity and encourages applicants from all backgrounds to apply. If you are passionate about marketing and believe you have the skills and experience to excel in this role, we encourage you to apply.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for a Marketing Assistant Manager with 3-5 years of experience in Gandhinagar)

Benefits:

• Competitive salary and benefits package
• Opportunities for career growth and development
• Discounted hotel stays and food & beverage discounts
• Employee assistance program
• Wellness programs and initiatives

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. The actual salary may vary depending on factors such as experience, qualifications, and market conditions. AccorHotel offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services to guests worldwide. The company is focused on providing exceptional experiences and creating emotional connections with its guests.

Company Size: AccorHotel is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Accor was founded in 1967 and has since grown to become a leading hospitality company with a presence in over 100 countries.

Company Description:

• AccorHotel is a worldwide leader in the hospitality industry, offering a diverse portfolio of brands that cater to various guest segments and preferences.
• The company is committed to sustainable development and responsible tourism, implementing initiatives to minimize its environmental impact and support local communities.
• AccorHotel fosters a culture of diversity, inclusion, and innovation, encouraging employees to grow both personally and professionally.

Company Specialties:

• Hotel operations and management
• Food and beverage services
• Loyalty programs and guest experiences
• Digital marketing and e-commerce

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer unique opportunities for employees to gain exposure to different markets and business segments. The company's commitment to sustainability and responsible tourism reflects its dedication to creating a positive impact on the communities it serves.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development within the marketing function.

Reporting Structure: The Assistant Manager Marketing will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, operations, and revenue management.

Work Arrangement: This is an on-site position based in Gandhinagar, Gujarat, India. The role may require occasional travel to other AccorHotel properties or offices in the region.

Growth Opportunities:

• Progression to a Marketing Manager role within AccorHotel
• Expansion into other marketing disciplines, such as digital marketing or brand management
• Opportunities to work on international projects or assignments

ASSUMPTION: The Assistant Manager Marketing role offers a unique opportunity to gain experience in a dynamic and fast-paced environment. Successful candidates will have the chance to grow both personally and professionally within AccorHotel's extensive global network.

🌍 Location & Work Environment

Office Type: AccorHotel's office in Gandhinagar is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): AccorHotel's Gandhinagar office is located in the heart of the city, providing easy access to public transportation and amenities.

Geographic Context:

• Gandhinagar is the capital city of the Indian state of Gujarat and is known for its cleanliness, wide roads, and well-planned infrastructure.
• The city is home to numerous educational institutions, research centers, and IT companies, offering a vibrant and dynamic work environment.
• Gandhinagar is well-connected by road, rail, and air, making it an ideal location for both local and international business travel.

Work Schedule: The standard work schedule for this role is Monday-Friday, 9:00 AM - 6:00 PM, with occasional weekend work as needed to support marketing events and campaigns.

ASSUMPTION: AccorHotel's Gandhinagar office provides a modern and collaborative work environment that supports productivity and creativity. The city's cleanliness, well-planned infrastructure, and vibrant business ecosystem make it an attractive location for professionals in the hospitality industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the AccorHotel careers website
• Phone or video screening with the HR department
• First-round interview with the Marketing Manager
• Second-round interview with the General Manager or another senior leader
• Final-round interview with the HR department or a panel of senior leaders

Key Assessment Areas:

• Marketing knowledge and experience
• Problem-solving and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with AccorHotel's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you have worked on, focusing on your role and the outcomes achieved
• Research AccorHotel's marketing strategies and be prepared to discuss how you can contribute to their success
• Demonstrate your understanding of the local market and consumer behavior in Gandhinagar and surrounding areas

ATS Keywords: Marketing, Digital Marketing, Campaign Management, Consumer Behavior, Market Research, Analytics, Content Creation, Brand Management, Teamwork, Collaboration, Problem Solving, Project Management, Marketing Strategy

ASSUMPTION: AccorHotel's interview process is designed to assess candidates' marketing knowledge, skills, and cultural fit. Successful candidates will be able to demonstrate their ability to develop and execute effective marketing strategies, manage projects, and collaborate with cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles. However, AccorHotel may use additional or alternative tools based on the specific needs of the role and the organization.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving objectives
• Adaptable and responsive to change
• Innovative and open to new ideas

Self-Assessment Questions:

• Do you align with AccorHotel's core values, and how have you demonstrated these values in your previous roles?
• How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful team project you have led or contributed to?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle this change, and what was the outcome?

ASSUMPTION: AccorHotel values diversity and inclusion, fostering a work environment where employees feel empowered to bring their authentic selves to work. The company seeks candidates who align with its core values and are committed to creating a positive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a fast-paced environment
• Adapting to changes in marketing strategies or priorities
• Working with tight deadlines and competing priorities
• Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: The Assistant Manager Marketing role presents unique challenges and opportunities for growth and development. Successful candidates will be able to manage multiple projects, adapt to change, and thrive in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position offers a unique blend of strategic and tactical responsibilities, allowing the successful candidate to gain experience in both marketing strategy development and campaign execution.
• AccorHotel's global presence and diverse portfolio of brands provide opportunities for exposure to different markets and business segments, setting this role apart from marketing positions in other industries or companies.
• Career progression in AccorHotel's marketing function may include opportunities to specialize in specific marketing disciplines, such as digital marketing or brand management, or to take on broader leadership roles within the organization.

ASSUMPTION: The Assistant Manager Marketing role offers a unique combination of strategic and tactical responsibilities, providing a strong foundation for career growth and development within AccorHotel's marketing function.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new hotel opening in Gandhinagar
• Conducting market research to identify consumer preferences and behaviors in the local market, and using these insights to inform marketing strategies
• Managing the content creation process for a rebranding initiative, ensuring consistency in brand messaging and tone across various marketing channels

ASSUMPTION: The sample projects listed above are intended to provide examples of the types of initiatives the Assistant Manager Marketing may be involved in. The specific projects and responsibilities may vary depending on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does AccorHotel support the professional development and growth of its marketing employees?
• What are the most challenging aspects of working in AccorHotel's marketing function, and how does the company help its employees overcome these challenges?
• How does AccorHotel measure the success of its marketing campaigns and initiatives?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company's marketing function. Successful candidates will be able to ask insightful and relevant questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000061203347-assistant-manager-marketing
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided above
• Prepare examples of successful marketing campaigns or projects you have worked on, focusing on your role and the outcomes achieved
• Research AccorHotel's marketing strategies and be prepared to discuss how you can contribute to their success
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.