📌 Core Information
🔹 Job Title: Assistant Manager, Marketing
🔹 Company: Western Union
🔹 Location: Santa Ana, Costa Rica
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning multi-channel campaign development, implementation, and performance
- Collaborating with cross-functional teams to drive customer retention and engagement
- Ensuring campaign compliance with regulations and brand guidelines
- Running A/B tests and analyzing results to inform strategic decisions
- Participating in regional program reviews and quality assurance checks
ASSUMPTION: This role requires a high level of autonomy and strong project management skills to balance multiple campaigns and stakeholders.
📋 Key Responsibilities
✅ Own development, implementation, and performance of multi-channel campaigns targeting assigned area of the customer lifecycle
✅ Participate in campaign analysis and strategic planning
✅ Collaborate with CEM team and other cross-functional partners to drive improvements in customer retention and engagement
✅ Guide campaigns through creative development and brand approval processes
✅ Collaborate with legal and compliance teams to ensure campaigns adhere to local and global regulations
✅ Contribute to regional program reviews by providing insights, updates on upcoming campaigns, and refinements to strategy
✅ Run A/B tests, analyze results, and share actionable insights with stakeholders
✅ Participate in quality assurance (QA) checks to ensure links, images, and copy are accurate in customer communications
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 5+ years of experience managing campaigns in owned channels (email/SMS/push/WhatsApp)
Required Skills:
- Hands-on experience with an enterprise-level CRM platform (e.g., Braze, Iterable, Salesforce Marketing Cloud)
- Familiarity with an enterprise-level reporting platform (e.g., Looker, PowerBI, Tableau)
- Experience defining and creating audience segments
- Understanding of how data flows between platforms
- High level understanding of global privacy and data protection laws (CAN-SPAM, GDPR)
- Experience managing multiple stakeholders and balancing project priorities
Preferred Skills:
- Prior experience working in a global or multi-market capacity
- Knowledge of personalization strategies and dynamic content creation for customer communications
- Proficiency with project management tools (e.g., Asana, Trello, Jira)
- Background in Finance or FinTech
- Experience managing or executing campaigns on WhatsApp
- Exposure to customer scoring or segmentation modeling
ASSUMPTION: While a background in Finance or FinTech is not required, it would be beneficial for understanding the company's products and services.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (Based on market research for Marketing Managers in Costa Rica with 5-10 years of experience)
Benefits:
- Short-term incentives
- Multiple health insurance options
- Accident and life insurance
- Access to best-in-class development platforms
- Asociación Solidarista
- In-house company doctor services
- Transportation services options
- Referral program award
- Employee resource groups (ERG) and committees to volunteer with
- Pan American medical and life insurance
- Cafeteria discounts
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees (Global)
Founded: 1851 (Headquarters: Denver, CO, USA)
Company Description:
- Western Union is a global leader in cross-border, cross-currency money movement
- Offers a wide range of financial services to consumers and businesses
- Operates in more than 200 countries and territories, with a global network of over 500,000 agent locations
Company Specialties:
- Money Transfer Services
- Business Financial Services
- Bill Payment
- Financial Services
- Financial Technology
- Digital Applications
- Digital Payments
- Digital Money Transfer
Company Website: westernunion.com
ASSUMPTION: Western Union's extensive global presence and diverse range of financial services offer unique opportunities for career growth and exposure to various markets.
📊 Role Analysis
Career Level: Mid-level (Assistant Manager)
Reporting Structure: Reports directly to the Marketing Manager or equivalent
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a Manager or Senior Manager role
- possibility to work on global campaigns and gain international experience
- Opportunity to collaborate with various teams and learn new skills
ASSUMPTION: This role offers a good balance of autonomy and collaboration, with ample opportunities for professional development.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with on-site amenities
Office Location(s): Parque Empresarial Forum II, Frente a Bosques de Lindora, edificio B, 1er Piso, Santa Ana, Costa Rica
Geographic Context:
- Santa Ana is a suburban district of San José, the capital city of Costa Rica
- Known for its upscale residential areas and commercial centers
- Offers a mix of urban and natural surroundings, with easy access to parks and outdoor activities
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the option to work from home three days a week.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and technical interviews with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Campaign management experience
- Stakeholder management and communication skills
- Problem-solving and analytical skills
- Familiarity with CRM and reporting platforms
- Understanding of global privacy laws
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful campaign management projects and their outcomes
- Research Western Union's products and services to demonstrate your understanding of the company
- Practice common interview questions and be prepared to discuss your experience with the job requirements
ATS Keywords: Campaign Management, Marketing, CRM, Reporting, Stakeholder Management, Global Privacy Laws, Customer Retention, Engagement
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications.
🛠️ Tools & Technologies
- Enterprise-level CRM platform (e.g., Braze, Iterable, Salesforce Marketing Cloud)
- Enterprise-level reporting platform (e.g., Looker, PowerBI, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for campaign management and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Agile
- Responsible
Work Style:
- Fast-paced and dynamic
- Cross-functional collaboration
- Data-driven decision making
- Continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with multiple stakeholders and balancing project priorities?
- Do you have a strong customer focus and data-driven mindset?
- Are you open to learning new tools and technologies?
ASSUMPTION: Western Union values employees who are adaptable, collaborative, and customer-focused, with a strong work ethic and a desire to learn and grow.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may be challenging, requiring strong organizational skills and time management
- Working with global teams may present communication and time zone challenges
- Keeping up with the latest marketing trends and technologies may require continuous learning and adaptation
- Balancing the needs of various stakeholders, including customers, internal teams, and external partners, may be challenging
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Campaign Manager or Senior Marketing Specialist, but with a focus on customer lifecycle management and a higher level of autonomy
- Compared to other marketing roles, this position requires a strong understanding of global privacy laws and regulations
- Career progression may involve moving into a Manager or Senior Manager role, with the potential to specialize in a specific marketing channel or customer segment
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with opportunities for growth and specialization.
📝 Sample Projects
- Developing and executing a multi-channel customer retention campaign, resulting in a 15% increase in customer engagement
- Collaborating with the product team to launch a new customer referral program, driving a 20% increase in customer acquisition
- Conducting A/B tests on email subject lines and content, improving open rates by 15% and click-through rates by 20%
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the impact of successful campaign management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company support the professional development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and shows that you are proactive and thoughtful about your potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Western Union Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful campaign management projects and their outcomes
- Research Western Union's products and services to demonstrate your understanding of the company
- Practice common interview questions and be prepared to discuss your experience with the job requirements
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
