🔹 Job Title: Assistant Manager, Marketing
🔹 Company: Western Union
🔹 Location: Pune, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.
✅ Design marketing funnels to meet customers' growth objectives
✅ Analyze market, customer, and internal data to drive strategic and operational decisions
✅ Create a detailed CRM strategy to drive growth in MEPA and APAC regions
✅ Conduct customer communication via various channels and create email templates for seasonal campaigns
✅ Implement player-oriented communication automation projects and optimize communication processes
✅ Analyze communication and promo campaigns results and assess customer engagement patterns
✅ Collaborate with agencies, vendor partners, and other marketing service providers
✅ Evaluate the end-to-end customer experience and work with cross-functional teams to address customer feedback
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, with a focus on driving customer engagement and business growth.
Education: Master's degree in marketing, economics, advertising, business, or related field (preferred)
Experience: 6+ years of marketing experience, particularly in CRM, loyalty, and experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in CRM and data-driven marketing, as well as experience working in a global organization, will be well-suited for this role.
Salary Range: INR 15-20 lakhs per annum (Estimated, based on industry standards for mid-senior level marketing roles in Pune)
Benefits:
Working Hours: Full-time (Hybrid: 3 days on-site, 2 days remote)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Pune. Actual compensation may vary based on experience and qualifications.
Industry: Financial Services. Western Union is a global leader in cross-border, cross-currency money transfer, with a strong presence in digital financial services.
Company Size: Large (5,001-10,000 employees). Western Union offers a large, diverse work environment with ample opportunities for growth and learning.
Founded: 1851. Western Union has a rich history and extensive global network, providing a stable and established work environment.
Company Description:
Company Specialties:
Company Website: westernunion.com
ASSUMPTION: Western Union's extensive global network and diverse product offerings provide ample opportunities for career growth and development.
Career Level: Mid-Senior level. This role offers significant responsibility and the opportunity to drive strategic initiatives and manage cross-functional teams.
Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior marketing team members or external vendors.
Work Arrangement: Hybrid (3 days on-site, 2 days remote). This arrangement offers flexibility while maintaining a strong connection to the team and company culture.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential, both within the marketing department and across Western Union's diverse business lines.
Office Type: Corporate office in a business park. Western Union's Pune office is located in the Business Bay area, offering a modern and collaborative work environment.
Office Location(s): Pune - Business Bay, India
Geographic Context:
Work Schedule: Full-time (Hybrid: 3 days on-site, 2 days remote). The work schedule offers flexibility while maintaining a strong connection to the team and company culture.
ASSUMPTION: Pune offers a vibrant and dynamic work environment, with a mix of urban and suburban living, and ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, CRM, Loyalty, Experience, Data Analysis, Communication, Project Management, Collaboration, Leadership, Strategic Planning, Digital Marketing, Customer Engagement, Market Research, Email Marketing, Automation, Optimization
ASSUMPTION: Western Union's recruitment process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on data-driven decision making and cross-functional collaboration.
ASSUMPTION: Familiarity with CRM tools, Microsoft Office Suite, and data analysis tools is essential for this role. Experience with project management tools is beneficial but not required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Western Union values a customer-centric, innovative, and collaborative work environment, with a strong focus on data-driven decision making and strategic thinking.
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt and thrive in a dynamic work environment.
ASSUMPTION: This role offers a unique blend of strategic thinking, data-driven decision making, and cross-functional collaboration, with ample opportunities for career growth and development within Western Union's diverse business lines.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and hands-on nature of the Assistant Manager, Marketing role at Western Union.
ASSUMPTION: These questions demonstrate your interest in the role, team, and company, while also gathering valuable insights to inform your decision-making process.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.