Assistant Manager Marketing - Candy and Mints

📌 Core Information

🔹 Job Title: Assistant Manager Marketing - Candy and Mints

🔹 Company: The Hershey Company

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the management of the Sweets and Mints Brand Portfolio
• Collaborating with cross-functional teams on commercialization projects
• Developing and executing strategic marketing plans
• Monitoring brand sales and managing marketing budgets
• Partnering with agencies and internal teams for graphics, media, and communications projects

ASSUMPTION: This role requires a strong understanding of the consumer packaged goods industry and experience in brand management.

📋 Key Responsibilities

✅ Lead cross-functional teams on commercialization projects, including ownership of the critical path and stage gate process

✅ Support the Marketing Manager in developing the annual brand plan

✅ Support the Marketing Manager in developing consumer, shopper, and category insights and driving these insights into actions to drive the business

✅ Collaborate with Sales Strategy & Shopper Marketing to develop go-to-market launch materials

✅ Support Field Sales in the development and execution of retail programs

✅ Own marketing budget management for assigned brands, including budget planning for upcoming years and in-year management

✅ Support the Marketing Manager on the planning and execution of graphics, media, and communications projects

✅ Partner with the OMNI team on holistic communication strategy and asset planning

✅ Coordinate effectively with agency partners and internal teams

ASSUMPTION: This role requires strong leadership, project management, and communication skills to manage cross-functional teams and drive brand growth.

🎯 Required Qualifications

Education: Post-secondary education - Business degree or equivalent experience with a marketing or related major preferred

Experience: A minimum of 1 year of progressive brand management experience, preferably in the Packaged Goods industry or similarly disciplined industry

Required Skills:

• Strong verbal and written communication skills
• Overall business knowledge and holistic general management approach
• Strong leadership skills - ability to manage and collaborate with cross-functional teams
• Project management experience (timelines, budgets)
• Superior strategic thinking and planning coupled with outstanding analytical abilities
• Ability to use creative problem-solving/innovative solutions approach
• Demonstrated ability to be accountable for sales and income results
• Experience with P&Ls/Cost accounting
• Ability to thrive in a constantly evolving environment
• Proficient in MS Office Suite (Word, Excel, PowerPoint)

Preferred Skills:

• Marketing / Brand Management experience

ASSUMPTION: Candidates with a business degree or relevant experience and a background in brand management will be best suited for this role.

💰 Compensation & Benefits

Salary Range: CAD 65,000 - 80,000 per year (Based on industry standards for entry-level to 2 years of experience in the Marketing field in Mississauga, Ontario)

Benefits:

• Health and Wellness Reimbursement program
• Corporate social responsibility programs
• Fantastic reward and recognition programs
• Flextime with required core working hours of 9:30 am to 3:00 pm
• Working in a LEED certified and open concept environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Packaged Goods

Company Size: 10,001+ employees (Global), 10687 employees in Canada

Founded: 1894 (Global), 1909 in Canada

Company Description:

• The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands.
• The company has approximately 20,000 employees around the world who work every day to deliver delicious, quality products.
• The company has more than 70 brands around the world that drive more than $11 billion in annual revenues, including such beloved brands like HERSHEY'S, REESE'S, KIT KAT®, JOLLY RANCHER, ICE BREAKERS, SHAQ-A-LICIOUS, SKINNYPOP, and DOT'S HOMESTYLE PRETZEL'S.
• The company has been committed to operating responsibly and supporting its people and communities for over 130 years.

Company Specialties:

• Consumer Packaged Goods

Company Website: www.thehersheycompany.com

ASSUMPTION: The Hershey Company is a well-established and reputable employer in the consumer packaged goods industry, with a strong brand portfolio and a commitment to corporate social responsibility.

📊 Role Analysis

Career Level: Entry-level to 2 years

Reporting Structure: This role reports directly to the Marketing Manager for the Sweets and Mints Brand Portfolio.

Work Arrangement: On-site, full-time, with required core working hours of 9:30 am to 3:00 pm and flexible hours outside of these core hours.

Growth Opportunities:

• This role offers opportunities to gain experience in brand management and work with cross-functional teams.
• With strong performance, there may be opportunities to take on more responsibilities or move into a marketing manager role in the future.

ASSUMPTION: This role provides a strong foundation for a career in brand management and marketing within the consumer packaged goods industry.

🌍 Location & Work Environment

Office Type: LEED certified, open concept environment

Office Location(s): 5750 Explorer Drive, Suite 500, Mississauga, Ontario, L4W 0B1, Canada

Geographic Context:

• Mississauga is a major city in the Greater Toronto Area (GTA) with a population of over 700,000 people.
• The city is home to a diverse range of industries, including finance, technology, and manufacturing.
• Mississauga is conveniently located near major highways and has easy access to public transportation.

Work Schedule: Full-time, 40 hours per week, with required core working hours of 9:30 am to 3:00 pm and flexible hours outside of these core hours.

ASSUMPTION: Mississauga offers a dynamic work environment with easy access to urban amenities and a diverse range of industries.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with additional stakeholders
• Background check and offer

Key Assessment Areas:

• Communication skills (verbal and written)
• Leadership and team management skills
• Problem-solving and analytical abilities
• Industry knowledge and brand management experience
• Budget management and project management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and team management skills.
• Research the company and the Sweets and Mints Brand Portfolio to demonstrate your industry knowledge.

ATS Keywords: Brand management, marketing strategy, consumer insights, cross-functional teams, commercialization projects, budget management, project management, leadership, communication, problem-solving, analytical skills, consumer packaged goods, entry-level, 1-2 years of experience

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experiences throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Consumer insights tools (e.g., Google Trends, SurveyMonkey)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with relevant marketing, project management, and consumer insights tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Responsibility
• Community
• Agility

Work Style:

• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and resilient
• Innovative and creative
• Customer-focused

Self-Assessment Questions:

• How do you align with the company's values, particularly 'Integrity' and 'Responsibility'?
• How comfortable are you working in a constantly evolving environment, and how do you adapt to change?
• How do you balance working collaboratively with teams while also being accountable for individual results?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and managing stakeholder expectations
• Adapting to changes in the market and consumer behavior
• Balancing strategic thinking with day-to-day tactical tasks
• Managing a marketing budget and ensuring cost-effectiveness

ASSUMPTION: These challenges require strong project management, leadership, and adaptability skills to overcome.

📈 Similar Roles Comparison

• This role is similar to an Assistant Brand Manager or Marketing Coordinator position in the consumer packaged goods industry.
• Compared to other entry-level marketing roles, this position offers more responsibility and exposure to cross-functional teams and commercialization projects.
• Career progression in this role may lead to a Marketing Manager or Senior Brand Manager position in the future.

ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain valuable experience in brand management and marketing within a large, established company.

📝 Sample Projects

• Developing and executing a go-to-market launch plan for a new product line within the Sweets and Mints Brand Portfolio
• Conducting consumer research and analyzing insights to inform brand strategy and marketing campaigns
• Managing a marketing budget and allocating resources to maximize brand growth and ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy offered in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for the Sweets and Mints Brand Portfolio?
• What are the most significant challenges facing the brand portfolio, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it implemented in this role?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and it provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.thehersheycompany.com/job/Mississauga-Assistant-Manager-Marketing-Candy-and-Mints-Onta/1291059400/
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on brand management, marketing strategy, and cross-functional teamwork.
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and team management skills.
• Research the company and the Sweets and Mints Brand Portfolio to demonstrate your industry knowledge and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.