📌 Core Information
🔹 Job Title: Assistant Manager, Marketing
🔹 Company: China CITIC Bank International Limited
🔹 Location: Hong Kong
🔹 Job Type: Full-Time
🔹 Category: Banking
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies across online digital platforms and offline marketing agencies to drive business growth.
- Analyzing market trends, products, and services, and understanding key competitors.
- Coordinating with external parties such as advertising agencies and production houses for marketing activities.
- Creating content for various corporate marketing initiatives, including websites, blogs, and social media.
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong collaboration skills to succeed in a dynamic banking environment.
📋 Key Responsibilities
✅ Developing and executing marketing strategies using online digital platforms (e.g., Facebook, Google, WeChat) and offline marketing agencies (e.g., offline banners and marketing campaigns) to support business growth.
✅ Understanding market trends, products, and services, and analyzing key competitors.
✅ Coordinating with external parties such as advertising agencies and production houses for all marketing activities.
✅ Creating content for corporate marketing collateral, website/blog/social media, and other initiatives.
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative content development, requiring strong organizational skills and the ability to work effectively with both internal and external stakeholders.
🎯 Required Qualifications
Education: Degree holder in business studies, preferably in finance, marketing, or related disciplines.
Experience: Minimum of 3 years of marketing experience, with solid campaign management required, preferably in the banking industry or agency background.
Required Skills:
- Proven experience in marketing strategy development and execution.
- Strong knowledge of digital media channels, including social advertising, display, and programmatic advertising.
- Excellent communication and collaboration skills.
- Ability to analyze market trends and competitor activities.
Preferred Skills:
- Experience in the banking industry or agency background.
- Fluency in English and Cantonese or Mandarin.
ASSUMPTION: Candidates with experience in the banking industry or agency background, and proficiency in multiple languages, will have a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: HKD 50,000 - 70,000 per month (Estimated, based on industry standards for mid-level marketing roles in Hong Kong)
Benefits:
- Medical and dental insurance
- Life and disability insurance
- Retirement benefits
- Employee discounts on banking services
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week. Occasional overtime may be required.
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Hong Kong. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. China CITIC Bank International is a major offshore platform for commercial banking, focusing on corporate and institutional banking services.
Company Size: 1,001-5,000 employees. As a mid-sized company, China CITIC Bank International offers opportunities for career growth and development within a structured environment.
Founded: 1922. China CITIC Bank International has a rich history and extensive experience in the banking industry.
Company Description:
- China CITIC Bank International is a major offshore platform for commercial banking business, owned by CITIC International Financial Holdings Limited.
- The company offers a range of banking services, including corporate and institutional banking, wealth management, and personal banking.
- China CITIC Bank International has a presence in Greater China, including Hong Kong, Beijing, Shanghai, Shenzhen, and Macau, as well as overseas branches in New York, Los Angeles, and Singapore.
Company Specialties:
- Corporate and institutional banking
- Wealth management
- Personal banking
Company Website: http://www.cncbinternational.com
ASSUMPTION: China CITIC Bank International's extensive experience and diverse service offerings provide a stable and supportive environment for employees to grow and develop their careers.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for career progression within the marketing department and the broader organization.
Reporting Structure: The Assistant Manager, Marketing will report directly to the Head of Marketing and work closely with other marketing team members, as well as cross-functional departments such as product, sales, and customer service.
Work Arrangement: On-site, with a standard workweek of Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week. Occasional overtime may be required.
Growth Opportunities:
- Progression to a Manager or Senior Manager role within the marketing department.
- Expansion into related fields, such as product management, customer experience, or digital transformation.
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business.
ASSUMPTION: China CITIC Bank International's diverse service offerings and extensive network provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces and dedicated meeting rooms.
Office Location(s): 24 branches and two business banking centers in Hong Kong, with additional offices in Beijing, Shanghai, Shenzhen, and Macau, as well as overseas branches in New York, Los Angeles, and Singapore.
Geographic Context:
- Hong Kong is a major global financial hub, offering a vibrant and dynamic business environment.
- The city is known for its multicultural atmosphere, with a mix of Eastern and Western influences.
- Hong Kong offers a high standard of living, with excellent dining, shopping, and entertainment options.
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week. Occasional overtime may be required.
ASSUMPTION: The dynamic and multicultural environment of Hong Kong offers unique opportunities for personal and professional growth, while the city's high standard of living ensures a comfortable work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Face-to-face interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy development and execution
- Digital media channel knowledge
- Communication and collaboration skills
- Market analysis and competitor understanding
Application Tips:
- Tailor your resume to highlight relevant marketing experience, campaign management skills, and digital media channel knowledge.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
- Demonstrate your understanding of the banking industry and China CITIC Bank International's services during the interview.
ATS Keywords: Marketing strategy, digital marketing, campaign management, content creation, market analysis, social media, advertising, collaboration, communication, project coordination, competitor analysis, online platforms, offline marketing, brand management, customer engagement, trend analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing strategy development, execution, and digital media channel knowledge.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Advertising platforms (e.g., Google Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with marketing automation platforms, social media management tools, and advertising platforms will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Agile: Embracing change and continuous improvement
- Professional: Upholding high standards of integrity and expertise
- Simple: Focusing on simplicity and efficiency in operations
Work Style:
- Collaborative: Working closely with internal and external stakeholders
- Adaptable: Embracing change and responding to new challenges
- Results-driven: Focusing on achieving tangible outcomes
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working with both internal and external stakeholders to achieve common goals?
- Do you have a proven track record of developing and executing successful marketing campaigns?
ASSUMPTION: Candidates who align with China CITIC Bank International's core values and work style will be well-suited to this role and the broader organizational culture.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills.
- Adapting to a dynamic and competitive banking industry, with constant changes in market trends and customer preferences.
- Collaborating effectively with cross-functional teams and external partners to ensure consistent messaging and branding.
- Balancing strategic planning with day-to-day tactical execution, requiring strong organizational skills and time management.
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their strong marketing skills, adaptability, and collaborative mindset.
📈 Similar Roles Comparison
- Compared to marketing roles in other industries, this position places a strong emphasis on understanding and analyzing market trends, products, and services, as well as competitor activities.
- In the banking industry, this role is typical for a mid-level marketing professional, with opportunities for career progression within the marketing department and the broader organization.
- Career paths for successful candidates may include progression to a Manager or Senior Manager role within the marketing department, expansion into related fields, or opportunities to work on cross-functional projects.
ASSUMPTION: Understanding the unique aspects of this role within the banking industry and the potential career paths will help applicants tailor their applications and prepare for interviews.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new banking product, including online and offline channels, to drive customer acquisition and engagement.
- Analyzing market trends and competitor activities to identify opportunities for differentiation and growth in the banking industry.
- Coordinating with external parties to produce marketing collateral, such as brochures, advertisements, and promotional materials, ensuring consistent branding and messaging.
ASSUMPTION: Familiarity with these types of projects will help applicants demonstrate their relevant experience and skills during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as product, sales, and customer service?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does China CITIC Bank International support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate the applicant's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience, campaign management skills, and digital media channel knowledge.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
- Demonstrate your understanding of the banking industry and China CITIC Bank International's services during the interview.
- Follow up with the HR department one week after submission to confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
