📌 Core Information
🔹 Job Title: Assistant Manager, Marketing Communications
🔹 Company: AccorHotel
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Mid-Senior level (4-6 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing communications and media plans to enhance brand image
- Creating compelling content and leading campaigns to drive revenue
- Managing partnerships and industry engagement to drive business synergy
- Conducting market research and data analysis to inform strategies
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to effectively manage marketing communications for multiple revenue streams within a large hospitality complex.
📋 Key Responsibilities
✅ Formulate communications and media calendar, ensuring timely and accurate execution
✅ Create positive and relevant news to drive Public Relations value from earned local and global channels
✅ Enhance brand image by reviewing and improving communications materials
✅ Conceptualize, plan, and lead communications campaigns across digital and traditional platforms
✅ Host and entertain media, bloggers, content creators, and influencers to drive positive coverage
✅ Monitor and analyze campaign performance, preparing regular reports to evaluate effectiveness
✅ Conduct market research to identify consumer preferences and market trends
✅ Proactively initiate partnerships to drive business synergy and reduce costs
✅ Manage budget for dedicated communications campaigns, ensuring forecast accuracy
ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple projects simultaneously and prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: A minimum of 4 to 6 years of marketing and public relations experience in travel and hospitality
Required Skills:
- Excellent spoken and written English, fluency in a second language preferred
- Strong knowledge of marketing and communications principles and upcoming trends
- Passion for hospitality industry and innovative thinking
- Strong collaboration and stakeholder management skills
- Proven experience in campaign management, event management, and market research
Preferred Skills:
- Familiarity with the hospitality dynamics in Singapore and the region
- Experience working with global brands or in a multi-cultural environment
ASSUMPTION: Candidates with experience in luxury hospitality or working with high-profile brands may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: SGD 7,000 - 9,000 per month (Estimated, based on industry standards for mid-senior level marketing roles in Singapore)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Employee discounts on hotel stays and dining
- Opportunities for career growth and development within the Accor group
Working Hours: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Tourism
Company Size: 10,001+ employees (Global hospitality giant with a presence in over 110 countries)
Founded: 1967 (As a family business, later merged with other hospitality companies to form Accor in 1983)
Company Description:
- Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 4,800 hotels, resorts, and private residences across 100 countries
- With a diverse portfolio of 30 leading hotel brands, from luxury to economy, Accor is committed to delivering consistent, high-quality services to guests at every stage of their journey
- The group's portfolio includes iconic luxury brands such as Raffles, Fairmont, Sofitel, and MGallery, as well as popular midscale and economy brands like Novotel, Mercure, ibis, and ibis budget
Company Specialties:
- Hotel operations and management
- Food and beverage services
- Meetings and events
- Loyalty programs and customer relationships
Company Website: https://www.group.accor.com
ASSUMPTION: Working for a large, global hospitality company like Accor offers opportunities for career growth, exposure to diverse brands, and international experiences.
📊 Role Analysis
Career Level: Mid-Senior level (4-6 years of experience)
Reporting Structure: This role reports directly to the Director of Marketing Communications and works closely with various departments, including Sales, Revenue Management, and Operations
Work Arrangement: Full-time, on-site role with occasional remote work or flexible hours as needed
Growth Opportunities:
- Progression to a senior management role within Accor's marketing communications team
- Expansion into other departments or brands within the Accor group
- International assignments or secondments to Accor properties in other countries
ASSUMPTION: Given Accor's global presence and diverse portfolio of brands, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Upscale, modern hotel complex with multiple venues and facilities
Office Location(s): Fairmont Singapore and Swissôtel The Stamford, 80 Bras Basah Road, Singapore 189560
Geographic Context:
- Singapore is a global commerce hub with a thriving tourism industry
- The hotel complex is centrally located in the heart of Singapore's shopping, dining, and entertainment districts
- The property is easily accessible via public transportation, with City Hall and Esplanade Mass Rapid Transit (MRT) train stations nearby
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with occasional weekend work as required
ASSUMPTION: Working in a bustling hotel complex in Singapore's central business district offers a dynamic and vibrant work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or other team members
- Final interview with the Director of Marketing Communications
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and presentation abilities
- Strategic thinking and creativity
- Industry knowledge and understanding of hospitality dynamics
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communications experience, as well as any hospitality industry-specific skills
- Prepare examples of successful marketing campaigns or projects you've led, focusing on their impact and results
- Demonstrate your understanding of the Singapore hospitality market and Accor's brand portfolio during the interview
ATS Keywords: Marketing Communications, Assistant Manager, Hospitality, Public Relations, Campaign Management, Event Management, Market Research, Brand Image, Partnership Development, Content Creation, Digital Marketing, Social Media, Singapore, AccorHotel
ASSUMPTION: Given Accor's global presence and the competitive nature of the hospitality industry, the application and interview process may be rigorous and involve multiple stages.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Search Engine Optimization (SEO) and Analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and the candidate's role within the team.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and responsive to change
- Creative and innovative in problem-solving
Self-Assessment Questions:
- How do you embody Accor's core values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or project, and how you handled it?
- How do you approach building and maintaining strong relationships with internal and external stakeholders?
ASSUMPTION: Accor values diversity, inclusion, and collaboration, seeking candidates who can thrive in a multicultural environment and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and updates
- Adapting to a large, global organization with diverse brands and cultures
- Competing with other hospitality companies and brands for market share and customer attention
ASSUMPTION: The role may present challenges related to time management, prioritization, and navigating a large, complex organization.
📈 Similar Roles Comparison
- Compared to other marketing communications roles in the hospitality industry, this position offers a unique opportunity to work across multiple brands and revenue streams within a single property
- Working for a global hospitality giant like Accor provides exposure to diverse brands, international experiences, and career growth opportunities
- This role may offer more responsibility and autonomy than entry-level marketing communications positions, but less strategic oversight than senior or director-level roles
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other marketing communications positions in the hospitality industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive bookings for a newly renovated hotel wing
- Creating and implementing a social media strategy to increase engagement and followers for multiple hotel brands within the complex
- Managing a high-profile event or conference, ensuring positive media coverage and attendee satisfaction
ASSUMPTION: Sample projects should demonstrate the candidate's ability to manage complex marketing communications initiatives and deliver results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall marketing and communications strategy for the hotel complex?
- Can you describe the team structure and dynamics within the marketing communications department?
- What opportunities are there for professional development and growth within the role and the company?
- How does Accor support work-life balance for its employees?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the hospitality industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and communications experience, as well as any hospitality industry-specific skills
- Prepare examples of successful marketing campaigns or projects you've led, focusing on their impact and results
- Demonstrate your understanding of the Singapore hospitality market and Accor's brand portfolio during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
