Assistant Manager - Marketing

📌 Core Information

🔹 Job Title: Assistant Manager - Marketing

🔹 Company: Hang Lung Properties Limited

🔹 Location: Hong Kong

🔹 Job Type: On-site

🔹 Category: Real Estate

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Formulating marketing calendar and yearly budget planning
• Assisting in planning and implementation of marketing activities
• Copywriting for marketing promotional materials
• Reaching out to brands/business partners for marketing campaign collaboration

ASSUMPTION: This role requires a high level of organization and multitasking, as it involves coordinating various marketing activities and managing budgets.

📋 Key Responsibilities

✅ Formulate marketing calendar and yearly budget planning

✅ Assist in planning and implementation of marketing activities, sales-driven programs, event management, and loyalty marketing

✅ Copywrite for marketing promotional materials

✅ Reach out to brands/business partners for marketing campaign collaboration and business development

✅ Monitor programs and budget, generate, consolidate reports, and perform regular data analysis for management review

✅ Handle roadshow application, collect payment, and facilitate the procedure of agreement signing

✅ Work closely with property management teams to facilitate all marketing campaigns

✅ Liaise and maintain good relationships with tenants on marketing programs

✅ Conduct and consolidate regular reports with a high level of accuracy

✅ Work closely with internal and external parties to achieve marketing goals

✅ Participate in ad hoc projects as assigned

ASSUMPTION: This role requires strong attention to detail and data accuracy, as well as excellent communication and interpersonal skills to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Degree in Marketing, Business Administration, or related discipline

Experience: Minimum 5 years' experience in marketing and event management

Required Skills:

• Strong connections with business partners and eager to explore new business partnerships
• Self-motivated, detailed-minded, efficient, and proactive in delivering the best quality of work
• Strong attention to data accuracy
• Customer-oriented with excellent communication and interpersonal skills
• Fluency in spoken and written English and Chinese, Mandarin
• Proficiency in MS Office, including Word, Excel, PowerPoint, and Chinese word-processing
• Knowledge in using Sales Force is an advantage

Preferred Skills:

• Working experience in shopping mall or event agency

ASSUMPTION: Candidates with less experience may be considered for the position of Marketing Officer.

💰 Compensation & Benefits

Salary Range: HKD 500,000 - 700,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Attractive remuneration package
• Excellent prospects for career advancement

Working Hours: Full-time, Monday to Friday, with additional hours as required

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Assistant Manager role in Hong Kong. The actual salary may vary depending on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate - Hang Lung Properties is a leading real estate developer in Hong Kong and mainland China, focusing on commercial properties and high-end malls.

Company Size: 1,001-5,000 employees - As a mid-sized company, Hang Lung Properties offers a structured work environment with opportunities for career growth and collaboration.

Founded: 1960 - Hang Lung Properties has a rich history and extensive experience in the real estate industry, with a strong reputation for quality and sustainability.

Company Description:

• Hang Lung Properties is a constituent stock of the Hang Seng Index and Hang Seng Corporate Sustainability Indices in Hong Kong
• Boasting a diversified portfolio of investment properties in Hong Kong and mainland China
• Focuses on world-class commercial complexes with exceptional quality of architectural design, services, and sustainable features

Company Specialties:

• Commercial Real Estate Development
• High-End Mall Operation
• Estate Management and Leasing

Company Website: http://www.hanglung.com/

ASSUMPTION: Hang Lung Properties is committed to sustainability and has established a leading position in enhanced sustainability initiatives in the real estate industry.

📊 Role Analysis

Career Level: Mid-level - This role is suitable for experienced marketing professionals looking to advance their careers in the real estate industry.

Reporting Structure: The Assistant Manager - Marketing will report directly to the Marketing Manager and work closely with property management teams and other internal departments.

Work Arrangement: On-site - This role requires working on-site at the company's headquarters in Hong Kong.

Growth Opportunities:

• Progression to Marketing Manager or similar roles within the company
• Expansion of responsibilities as the company grows and enters new markets
• Cross-functional collaboration and learning opportunities within the organization

ASSUMPTION: Hang Lung Properties values internal promotions and offers opportunities for career growth within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters - The role is based at the company's headquarters in Central, Hong Kong.

Office Location(s): 28/F Standard Chartered Bank Building, 4-4A Des Voeux Road, Central, HK

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant business environment
• The Central district is the city's main business and commercial center
• Hang Lung Properties' headquarters is conveniently located near public transportation and amenities

Work Schedule: Monday to Friday, with additional hours as required for marketing events and campaigns

ASSUMPTION: The work environment at Hang Lung Properties is professional and dynamic, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interviews with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Marketing and event management skills
• Communication and interpersonal skills
• Data analysis and reporting abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and event management experience
• Demonstrate your ability to manage budgets and coordinate marketing campaigns
• Showcase your strong communication skills and attention to detail

ATS Keywords: Marketing, Event Management, Budget Planning, Data Analysis, Customer Relationships, Business Development, Brand Collaboration, Sales-driven Programs, Loyalty Marketing

ASSUMPTION: Hang Lung Properties uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Chinese word-processing software
• Sales Force (preferred)

ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with Sales Force are essential for this role, as they are commonly used tools in the marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Sustainability
• Excellence
• Openness

Work Style:

• Collaborative
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you have a proven track record in marketing and event management?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Hang Lung Properties values employees who are committed to their values, results-driven, and able to work effectively in a collaborative environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Working with diverse stakeholders, including tenants, business partners, and internal teams
• Adapting to a fast-paced, dynamic work environment
• Meeting tight deadlines and budget constraints

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to Marketing Manager roles, this position has a more focused scope on marketing activities and event management
• In the real estate industry, marketing roles often involve working closely with property management teams and tenants
• Career progression from this role could lead to Marketing Manager or similar positions within the company

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing and event management within the real estate industry, with potential for career growth.

📝 Sample Projects

• Planning and executing a successful marketing campaign for a new shopping mall development
• Collaborating with business partners to create co-branded promotional materials
• Conducting data analysis to evaluate the effectiveness of marketing programs and make data-driven recommendations

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Assistant Manager - Marketing role at Hang Lung Properties.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as property management and leasing?
• What opportunities are there for professional development and growth within the company?
• How does Hang Lung Properties support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the easy apply button on the job listing
• Tailor your resume to highlight your marketing and event management experience, as well as your strong communication and interpersonal skills
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for the position
• Prepare for the interview by researching Hang Lung Properties and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.