📌 Core Information
🔹 Job Title: Assistant Manager, Marketing
🔹 Company: Western Union
🔹 Location: Santa Ana, Costa Rica
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Ownership of multi-channel customer lifecycle marketing campaigns
- Cross-functional collaboration with CEM, Marketing, Product, Data, and Analytics teams
- Campaign strategy, creative development, and brand approval process management
- Regulatory compliance and quality assurance
- Regional program reviews and A/B testing
ASSUMPTION: This role requires a high level of independence and strategic thinking, with a focus on driving customer engagement and retention.
📋 Key Responsibilities
✅ Own development, implementation, and performance of multi-channel campaigns targeting assigned area of the customer lifecycle
✅ Participate in campaign analysis and strategic planning
✅ Collaborate with CEM team and other cross-functional partners to drive improvements in customer retention and engagement
✅ Guide campaigns through creative development and brand approval processes
✅ Collaborate with legal and compliance teams to ensure campaigns adhere to local and global regulations
✅ Contribute to regional program reviews and refine strategies
✅ Run A/B tests, analyze results, and share actionable insights with stakeholders
✅ Participate in quality assurance (QA) checks to ensure links, images, and copy are accurate in customer communications
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to deliver effective marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 5+ years of experience managing campaigns in owned channels (email/SMS/push/WhatsApp)
Required Skills:
- Hands-on experience with an enterprise-level CRM platform (e.g., Braze, Iterable, Salesforce Marketing Cloud)
- Familiarity with an enterprise-level reporting platform (e.g., Looker, PowerBI, Tableau)
- Experience defining and creating audience segments
- Understanding of how data flows between platforms
- High level understanding of global privacy and data protection laws (CAN-SPAM, GDPR)
- Experience managing multiple stakeholders and balancing project priorities
Preferred Skills:
- Prior experience working in a global or multi-market capacity
- Knowledge of personalization strategies and dynamic content creation for customer communications
- Proficiency with project management tools (e.g., Asana, Trello, Jira)
- Background in Finance or FinTech
- Experience managing or executing campaigns on WhatsApp
- Exposure to customer scoring or segmentation modeling
ASSUMPTION: Candidates should have a strong background in campaign management, with a solid understanding of CRM and reporting platforms, as well as global privacy laws.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (Estimated, based on industry standards for mid-senior level marketing roles in Costa Rica)
Benefits:
- Short-term incentives
- Multiple health insurance options
- Accident and life insurance
- Access to best-in-class development platforms
- Asociación Solidarista
- In-house company doctor services
- Transportation services options
- Referral program award
- Employee resource groups (ERG) and committees to volunteer with
- Pan American medical and life insurance
- Cafeteria discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Costa Rica. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Western Union specializes in money transfer services, business financial services, bill payment, and digital financial services.
Company Size: Large (5,001-10,000 employees). Western Union has a global presence with offices in multiple countries.
Founded: 1851. Western Union has a rich history and extensive experience in the financial services industry.
Company Description:
- Many know Western Union as the most trusted way to send money to friends and family overseas and across borders, but they're much more than that.
- Western Union's talented teams around the world are building new ways to send, save, and spend money.
- Their services are evolving to meet the demands of tomorrow, making financial services more accessible to people everywhere.
Company Specialties:
- Money transfer services
- Business financial services
- Bill payment
- Financial services
- Financial technology
- Digital applications
- Digital payments
- Digital money transfer
Company Website: westernunion.com
ASSUMPTION: Western Union is a well-established and reputable company in the financial services industry, with a strong global presence and a commitment to innovation and accessibility.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: The Assistant Manager, Marketing will report directly to the Senior Specialist, Lifecycle Marketing and work closely with cross-functional teams.
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential advancement to a Senior Manager or Marketing Manager role
- Expansion of responsibilities to include additional regions or product lines
- Growth within the marketing department or opportunities in other departments (e.g., product, data, or analytics)
ASSUMPTION: This role offers significant growth potential, both within the marketing department and across other departments within Western Union.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Parque Empresarial Forum II, Frente a Bosques de Lindora, edificio B, 1er Piso, Santa Ana, San Jose 333-1150, CR
Geographic Context:
- Santa Ana is a suburb of San Jose, the capital city of Costa Rica
- The area is known for its commercial and residential developments, as well as its proximity to natural attractions like the Poás Volcano National Park
- Costa Rica is known for its stable democratic government, high standard of living, and commitment to environmental conservation
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The location offers a comfortable work environment with easy access to urban amenities and natural attractions, as well as a stable and high-quality living environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with hiring managers or senior leadership
- Background check and onboarding
Key Assessment Areas:
- Campaign management experience and skills
- CRM and reporting platform proficiency
- Global privacy laws knowledge
- Stakeholder management and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Western Union's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Western Union's business and the specific requirements of this role
- Prepare examples of successful campaign management projects or achievements
- Be ready to discuss your approach to stakeholder management and problem-solving
- Follow up with the recruiter after your interview to express your interest in the role and ask about next steps
ATS Keywords: Campaign Management, Marketing, CRM, Reporting, Global Privacy Laws, Stakeholder Management, Problem-Solving, Customer Engagement, Customer Retention, A/B Testing, Quality Assurance
ASSUMPTION: The application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with Western Union.
🛠️ Tools & Technologies
- Enterprise-level CRM platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
- Enterprise-level reporting platforms (e.g., Looker, PowerBI, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Microsoft Office, Google Workspace)
- Data analysis and visualization tools (e.g., Excel, Google Sheets)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on enterprise-level CRM and reporting platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Innovative
- Resilient
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and cross-functional
- Adaptable and resilient
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you align with Western Union's customer-centric value, and can you provide an example of a time when you put customers first?
- How do you approach collaboration and cross-functional teamwork, and can you share an example of a successful project where you worked closely with other departments?
- How do you stay adaptable and resilient in the face of change or challenges, and can you describe a situation where you demonstrated these qualities?
ASSUMPTION: Western Union values candidates who are customer-centric, collaborative, and adaptable, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing project priorities
- Keeping up with industry trends and best practices in marketing and customer engagement
- Adapting to changes in regulations and compliance requirements
- Working effectively in a hybrid work environment, balancing on-site and remote work
- Managing campaigns across multiple regions and time zones
ASSUMPTION: This role presents unique challenges that require strong project management, stakeholder communication, and adaptability.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position emphasizes campaign management, stakeholder communication, and global privacy laws knowledge
- In the financial services industry, this role is unique in its focus on customer lifecycle marketing and cross-functional collaboration
- Career-wise, this role offers significant growth potential, both within the marketing department and across other departments within Western Union
ASSUMPTION: This role is distinct from other marketing positions, with a unique focus on customer lifecycle marketing and cross-functional collaboration within the financial services industry.
📝 Sample Projects
- Developing and executing a multi-channel customer retention campaign, resulting in a 15% increase in customer engagement
- Collaborating with cross-functional teams to implement a new customer segmentation model, leading to improved targeting and personalized communications
- Conducting A/B tests to optimize campaign performance, with a 20% increase in open rates and a 15% increase in click-through rates
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage campaigns, collaborate with cross-functional teams, and drive improvements in customer engagement and retention.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer lifecycle marketing and how this role fits into that strategy?
- How does the company support the professional development of marketing team members?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
- How does the company foster a collaborative and inclusive work environment, especially in a hybrid setting?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: These questions help candidates understand the company's marketing strategy, professional development opportunities, and the key priorities and challenges for the role.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
