Assistant Manager, Online Marketing

📌 Core Information

🔹 Job Title: Assistant Manager, Online Marketing

🔹 Company: Warner Bros. Discovery

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing customer relationships throughout the entire customer lifecycle
• Planning and executing marketing strategies to drive engagement and retention
• Leading website development and optimization based on KPIs and analytical insights
• Collaborating cross-functionally with internal and external partners
• Analyzing website user behavior and proposing conversion rate improvement strategies

ASSUMPTION: This role requires a strong understanding of online marketing, UX/UI, and data-driven decision making. The ideal candidate will have experience in managing customer relationships and driving results through marketing strategies.

📋 Key Responsibilities

✅ Lead website development plan to drive engagement and PDCA cycles based on KPIs and analytical insights

✅ Design and implement marketing strategies to support growth goals

✅ Plan and execute data-driven tests, including wireframe design and implementation

✅ Analyze website user behavior and propose conversion rate improvement strategies

✅ Develop on-brand, best-in-class marketing content and targeting, partner with relevant teams to deploy through scaled channels (email, website), audit and optimize existing content and targeting

✅ Lead CRM strategy including creative development

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative execution. The ideal candidate will be comfortable working with data and making data-driven decisions to improve customer experience and drive business outcomes.

🎯 Required Qualifications

Education: Bachelor’s degree preferred

Experience: 4 years of professional non-internship marketing experience

Required Skills:

• Strong background in UX/UI improvements, PDCA execution, and KPI designs
• Experience using email platforms and editing HTML
• Proficiency in Google Analytics (GA4), attribution modeling, and performance tracking
• Strong background in Data-driven Marketing with demonstrated record of extracting meaningful data and using insights to support decisions to improve customer experience and drive business outcomes
• Skilled in Power Point, Excel, Word
• Excellent communication in Japanese and Business level or above English

Preferred Skills:

• Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done
• Experience developing cross-functional relationships with internal and external partners including designers, engineers, and external vendors to drive marketing strategy and feedback loops for stakeholders
• Strong drive for results with the ability to manage independently
• Landing page optimization, SEO, copy and article writing experience a plus

ASSUMPTION: This role requires a strong foundation in marketing, with a focus on data-driven decision making and customer experience optimization. The ideal candidate will have experience in managing customer relationships and driving results through marketing strategies.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a marketing manager role in Tokyo, the estimated salary range for this position is ¥6,000,000 - ¥8,000,000 per year. This range is inclusive of base salary and any performance-based bonuses.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Warner Bros. Discovery products and services

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM). Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Warner Bros. Discovery is a leading global entertainment company that operates a portfolio of iconic brands, including Warner Bros., Discovery, HBO, DC, CNN, TNT, and Cartoon Network, among others. The company's extensive content library and diverse portfolio of brands cater to audiences across various platforms and regions worldwide.

Company Size: Warner Bros. Discovery is a large enterprise with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Warner Bros. Discovery was founded in 2022 through the merger of WarnerMedia and Discovery, Inc.

Company Description:

• Warner Bros. Discovery is a global leader in the creation and distribution of captivating content and engaging brands across various platforms and regions
• The company's portfolio includes iconic brands such as Warner Bros., Discovery, HBO, DC, CNN, TNT, and Cartoon Network, among others
• Warner Bros. Discovery is committed to creating a diverse and inclusive workplace that reflects the global audiences it serves

Company Specialties:

• Content creation and distribution
• Brand management
• Global entertainment
• Storytelling across various platforms

Company Website: careers.wbd.com

ASSUMPTION: Warner Bros. Discovery is a large, global entertainment company with a diverse portfolio of iconic brands. This role offers the opportunity to work on high-profile projects and collaborate with talented professionals from various backgrounds.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Manager, Online Marketing. The ideal candidate will have 2-5 years of professional marketing experience and be ready to take on increased responsibility and leadership.

Reporting Structure: The Assistant Manager, Online Marketing will report directly to the Manager, Online Marketing and work closely with cross-functional teams, including designers, engineers, and external vendors.

Work Arrangement: This role is on-site, based in Tokyo, Japan. The ideal candidate will be comfortable working in an office environment and collaborating with team members in person.

Growth Opportunities:

• Progression to a Manager or Senior Manager role within the Online Marketing team
• Expansion into other marketing disciplines or functional areas within Warner Bros. Discovery
• Opportunities to work on high-profile projects and collaborate with talented professionals from various backgrounds

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Online Marketing team or explore other areas of interest within Warner Bros. Discovery.

🌍 Location & Work Environment

Office Type: Warner Bros. Discovery's Tokyo office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 30 Hudson Yards, New York, NY 10001, US

Geographic Context:

• Tokyo is a vibrant, multicultural city with a rich history and diverse cultural attractions
• The office is located in the heart of the city, offering easy access to public transportation and nearby amenities
• Tokyo is a global hub for the entertainment industry, providing ample opportunities for networking and professional growth

Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 6:00 PM) with the possibility of overtime as needed.

ASSUMPTION: The Tokyo office offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development. The city of Tokyo provides a vibrant cultural backdrop and a thriving entertainment industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Cultural fit and alignment with Warner Bros. Discovery values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
• Research Warner Bros. Discovery and the Online Marketing team to demonstrate your enthusiasm and understanding of the role and company

ATS Keywords: Online Marketing, UX/UI, Data-Driven Marketing, Google Analytics, Email Marketing, CRM Strategy, Marketing Strategy, Customer Relationship Management, Customer Engagement, Customer Retention

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, data-driven decision-making skills, and cultural fit within Warner Bros. Discovery. Applicants should be prepared to discuss their relevant experience and provide examples of their problem-solving skills and leadership abilities.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• HTML editing tools (e.g., Dreamweaver, Visual Studio Code)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Storytelling
• Innovation
• Collaboration
• Integrity
• Diversity & Inclusion

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and responsive to change
• Results-oriented and focused on driving business outcomes

Self-Assessment Questions:

• How have you used data to inform marketing strategies and drive business outcomes in previous roles?
• Can you describe a time when you had to collaborate with cross-functional teams to execute a marketing campaign? What was the outcome?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices?

ASSUMPTION: Warner Bros. Discovery values candidates who are data-driven, collaborative, and adaptable, with a strong commitment to innovation, storytelling, and driving business outcomes. Applicants should be prepared to discuss their alignment with these values and how their work style fits with the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with large datasets and complex analytics tools
• Collaborating with cross-functional teams and external vendors
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: This role presents unique challenges that require strong project management skills, data analysis expertise, and the ability to thrive in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a greater emphasis on data-driven decision making and customer relationship management
• Within Warner Bros. Discovery, this role is similar to other marketing manager positions but may have a more specific focus on online marketing and customer engagement
• Career progression in this role may follow a similar path to other marketing manager positions, with opportunities to advance to senior management or explore other areas of interest within the company

ASSUMPTION: This role offers a unique blend of marketing strategy, data analysis, and customer relationship management, with opportunities for career growth and development within Warner Bros. Discovery.

📝 Sample Projects

• Developing and executing a marketing campaign to drive customer engagement and retention for a new product launch
• Analyzing customer data to identify trends and insights, and using those insights to inform marketing strategies and improve customer experience
• Collaborating with cross-functional teams to optimize website user experience and improve conversion rates

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and customer-focused nature of the Assistant Manager, Online Marketing role at Warner Bros. Discovery.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Online Marketing team?
• How does this role fit into the broader marketing strategy for Warner Bros. Discovery?
• What are the most significant challenges facing the Online Marketing team, and how can this role help address them?
• What opportunities are there for professional development and growth within this role and the company?
• How does Warner Bros. Discovery support work-life balance for its employees?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
• Research Warner Bros. Discovery and the Online Marketing team to demonstrate your enthusiasm and understanding of the role and company
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.