📌 Core Information
🔹 Job Title: Assistant Manager - PPC
🔹 Company: Mahindra & Mahindra Limited
🔹 Location: Chakan, Chak, India
🔹 Job Type: On-site, Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing pay-per-click (PPC) campaigns
- Analyzing data and implementing strategies to improve ROI
- Collaborating with cross-functional teams to align PPC efforts with broader marketing goals
- Staying updated with the latest PPC trends and best practices
ASSUMPTION: This role requires a strong understanding of PPC management and digital marketing. Experience in a related industry is preferred, but not required.
📋 Key Responsibilities
✅ Manage and optimize PPC campaigns to maximize ROI
✅ Analyze campaign performance data and provide regular reports
✅ Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives
✅ Stay updated with the latest PPC trends and best practices
✅ Conduct keyword research and competitor analysis
✅ Monitor and optimize landing pages for improved conversion rates
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in PPC management or a related role
Required Skills:
- Proven experience with Google Ads and other PPC platforms
- Strong analytical skills and data-driven mindset
- Excellent communication and teamwork skills
- Fluency in English
Preferred Skills:
- Experience with Google Analytics and other web analytics tools
- Knowledge of HTML, CSS, and JavaScript
- Familiarity with SEO best practices
ASSUMPTION: Candidates with experience in the automotive industry may have an advantage, but it is not a strict requirement.
💰 Compensation & Benefits
Salary Range: INR 6-8 lakhs per annum (Estimated based on industry standards for similar roles)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan
- Employee discounts on Mahindra products
- On-site cafeteria and recreational facilities
Working Hours: Monday-Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing. Mahindra & Mahindra Limited is one of the largest vehicle manufacturers in India, with a strong global presence.
Company Size: 10,001+ employees. As a large organization, Mahindra offers numerous opportunities for career growth and development.
Founded: 1945. Mahindra has a rich history and a strong reputation for innovation and quality.
Company Description:
- Mahindra & Mahindra Limited is a multinational automobile manufacturing corporation headquartered in Mumbai, India.
- The company is known for its tractors, utility vehicles, and cars, among other products.
- Mahindra is committed to sustainability and social responsibility, with initiatives focused on environmental conservation and community development.
Company Specialties:
- Automotive manufacturing
- Farm equipment manufacturing
- Information technology
- Financial services
- Vacation ownership
Company Website: jobs.mahindracareers.com
ASSUMPTION: Mahindra & Mahindra Limited is a well-established company with a strong brand and a reputation for quality and innovation.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in PPC management or a related field.
Reporting Structure: The Assistant Manager - PPC will report directly to the Manager - PPC.
Work Arrangement: On-site, full-time. This role requires regular on-site presence at the company's Chakan, Chak location.
Growth Opportunities:
- Progression to Manager - PPC role
- Expansion into other digital marketing roles within the organization
- Opportunities to work on international projects and gain global exposure
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and gain experience in various aspects of digital marketing.
🌍 Location & Work Environment
Office Type: On-site, corporate office environment
Office Location(s): Chakan, Chak, India
Geographic Context:
- The Chakan location is part of the Pune Metropolitan Area, offering easy access to urban amenities and a vibrant cultural scene.
- The region is known for its automobile industry, providing ample opportunities for networking and professional growth.
- The climate is tropical, with hot and humid summers and mild winters.
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The Chakan location offers a dynamic work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interviews with the hiring manager and relevant team members
- Background check and offer extension
Key Assessment Areas:
- PPC campaign management skills
- Analytical skills and data-driven mindset
- Communication and teamwork skills
- Cultural fit and alignment with Mahindra's values
Application Tips:
- Highlight relevant PPC experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Mahindra's values
- Prepare for interview questions focused on your PPC expertise, analytical skills, and cultural fit
ATS Keywords: PPC, Google Ads, campaign management, ROI, data analysis, digital marketing, SEO, keyword research, competitor analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with strong PPC experience and a proven track record of success.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- SEMrush or similar keyword research tools
- Microsoft Excel or Google Sheets
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity and transparency
- Collaboration and teamwork
- Innovation and continuous learning
- Sustainability and social responsibility
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and proactive
Self-Assessment Questions:
- Do you have a proven track record of success in PPC campaign management?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a strong commitment to continuous learning and professional development?
ASSUMPTION: Candidates who demonstrate a strong fit with Mahindra's values and work style are more likely to succeed in this role and contribute to the organization's long-term success.
⚠️ Potential Challenges
- Managing multiple PPC campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest PPC trends and best practices, which can change rapidly
- Working in a fast-paced, dynamic environment with tight deadlines and performance expectations
- Adapting to a large, established organization with a complex hierarchy and bureaucracy
ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a proactive, results-focused approach.
📈 Similar Roles Comparison
- Compared to other PPC roles, this position offers a higher level of responsibility and autonomy, with the opportunity to manage multiple campaigns and collaborate with cross-functional teams
- In the broader digital marketing industry, PPC is a critical component of successful online campaigns, making this role an attractive option for candidates interested in a career in digital marketing
- Within Mahindra & Mahindra Limited, this role is a stepping stone to more senior positions in digital marketing, such as Manager - PPC or Director - Digital Marketing
ASSUMPTION: Candidates should consider their career goals and long-term aspirations when evaluating this role and comparing it to other opportunities in the digital marketing industry.
📝 Sample Projects
- Developing and implementing a comprehensive PPC strategy for a new product launch
- Conducting A/B testing on landing pages to optimize conversion rates
- Analyzing campaign performance data to identify trends and make data-driven optimizations
- Collaborating with the SEO team to ensure alignment between PPC and organic search strategies
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary based on the organization's priorities and needs.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the PPC team currently, and how can this role help address them?
- How does this role collaborate with other digital marketing teams, such as SEO and content marketing?
- What opportunities are there for professional development and growth within the PPC team and the broader digital marketing organization?
- How does Mahindra support work-life balance for its employees, particularly in roles with tight deadlines and performance expectations?
- What are the most important qualities and skills you're looking for in a candidate for this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your PPC experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with Mahindra's values
- Prepare for interview questions focused on your PPC expertise, analytical skills, and cultural fit
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
