📌 Core Information
🔹 Job Title: Assistant Manager/ Senior Executive, Marketing
🔹 Company: Nanyang Technological University Singapore
🔹 Location: Gaia, Portugal
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel marketing plans
- Creating engaging content for website and social media
- Managing CRM and databases
- End-to-end planning and management of marketing events and webinars
- Collaborating with business development team for program development
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving leads and engagement through digital marketing channels.
📋 Key Responsibilities
✅ Assist in developing and executing a multi-channel marketing plan (digital, social media, GDN, webinars, collaterals and outreach events, etc) in collaboration with the business development team to generate leads
✅ Create engaging content on website and social media
✅ Familiarity with Google Analytics and experienced in using Google AdWords, SEO copywriting and Google Display Ads to drive traffic to website
✅ Create and track effectiveness of EDMs. Experience in marketing automation will be an advantage.
✅ Assess online advertising KPIs and identify suitable media and platforms to reach the target audiences
✅ Experience in working with agencies to ensure timely execution of campaigns and collaterals
✅ Ensure that leads are promptly fed into Salesforce CRM and databases are segmented and updated
✅ End-to-end planning and management of marketing events and webinars
✅ Excellent written communication skills for copywriting and proof reading of collaterals
✅ Assist business development team in new program development/enhancement of existing programs.
✅ Other tasks assigned by the Management of NEE as needed
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and operational management of marketing activities.
🎯 Required Qualifications
Education: Bachelor’s Degree with a major in marketing, communications/PR or English language
Experience: Minimum 3-4 years’ of digital marketing experience, preferably from an event management/media/creative agency or CET/training related organisation
Required Skills:
- Familiarity with Google Analytics and experienced in using Google AdWords, SEO copywriting and Google Display Ads to drive traffic to website
- IT Skills: WordPress/Sitefinity, Photoshop, Canva, CRM & EDM (eg Salesforce, HubSpot)
- Strong written communication skills for copywriting and proof-reading of collaterals
- Possess effective interpersonal skills to liaise with customers, vendors and colleagues across functions
- Self-motivated, organized, meticulous and able to deliver within deadlines
- Curiosity to explore how to use technology e.g. AI etc to organise and simplify work
Preferred Skills:
- Experience in marketing automation
- Fluency in additional languages
ASSUMPTION: Candidates with a diploma qualification but possess significant relevant working experience would also be considered.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per annum (Based on industry standards for mid-senior level marketing roles in Portugal)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for event and project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 501-1,000 employees
Founded: 1950
Company Description:
- Nanyang Technological University (NTU) is a research-intensive public university in Singapore
- National Institute of Education (NIE) is an autonomous institute of NTU, focusing on teacher education and education research
- NIE offers degree, higher degree, and professional development programmes with a strong emphasis on global perspectives and innovative pedagogies
Company Specialties:
- Teacher Education
- Sport Science and Management
- Science of Learning
- Pedagogy
- Child Development
- and Technologies
Company Website: http://www.ntu.edu.sg/nie
ASSUMPTION: NIE is a well-established institution with a strong reputation in the field of education, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level marketing role with potential for growth and advancement
Reporting Structure: Reports to the Deputy Director of Nanyang Executive Education
Work Arrangement: On-site, full-time position with standard office hours and flexibility for event and project demands
Growth Opportunities:
- Potential for career progression within the marketing department or broader NIE organization
- Opportunities for professional development through workshops, seminars, and training programs
- Chance to work on diverse marketing campaigns and projects, gaining valuable experience and skills
ASSUMPTION: This role offers opportunities for professional growth and development within the dynamic and collaborative environment of NIE.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Gaia, Portugal
Geographic Context:
- Gaia is a city in the Porto metropolitan area, located across the Douro River from the historic center of Porto
- The region offers a mix of urban and natural environments, with easy access to cultural attractions, shopping, and outdoor activities
- Gaia has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for event and project demands
ASSUMPTION: The on-site work environment at NIE's Gaia office is collaborative, dynamic, and supportive of employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and digital marketing skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with NIE's values
Application Tips:
- Highlight relevant marketing and digital marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of NIE's mission and values
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research NIE's recent marketing initiatives and be prepared to discuss how you can contribute to their success
ATS Keywords: Digital Marketing, CRM, Content Creation, Google Analytics, Google AdWords, SEO Copywriting, Google Display Ads, Email Marketing, Marketing Automation, Event Management, Copywriting, Proofreading, Interpersonal Skills, Organizational Skills, Self-Motivation, Technology Exploration
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing skills and cultural fit with NIE.
🛠️ Tools & Technologies
- WordPress/Sitefinity
- Photoshop
- Canva
- CRM & EDM (eg Salesforce, HubSpot)
- Google Analytics
- Google AdWords
- Google Display Ads
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Inspiring Learning
- Transforming Teaching
- Advancing Research
Work Style:
- Collaborative and team-oriented
- Dynamic and innovative
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you align with NIE's core values of inspiring learning, transforming teaching, and advancing research?
- How do you prefer to work in a team, and how do you contribute to a collaborative work environment?
- How do you approach continuous learning and professional development?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with NIE's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to a dynamic and fast-paced work environment
- Working with diverse stakeholders, including customers, vendors, and colleagues across functions
- Keeping up with the latest marketing trends and technologies
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on digital marketing and event management
- Within the education sector, this role offers unique opportunities for marketing and promoting educational programmes and initiatives
- Career progression in this role may lead to senior marketing positions within NIE or other educational institutions
ASSUMPTION: Candidates should research similar roles within the education sector and marketing industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign for a new educational programme
- Creating engaging content for NIE's website and social media platforms to promote its mission and values
- Managing the end-to-end planning and execution of a marketing event, including vendor coordination and attendee management
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to NIE's overall mission and strategic goals?
- What opportunities are there for professional development and growth within this role?
- How does the marketing team collaborate with other departments and stakeholders within NIE?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to understanding the organization's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing and digital marketing experience and skills
- Write a cover letter that demonstrates your understanding of NIE's mission and values, and your enthusiasm for the role
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
