Assistant Manager, Social Media

📌 Core Information

🔹 Job Title: Assistant Manager, Social Media

🔹 Company: Williams-Sonoma

🔹 Location: San Francisco, CA

🔹 Job Type: Full time

🔹 Category: Retail

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the implementation of the Pottery Barn Kids social media strategy
• Managing influencer partnerships and content creation
• Driving innovation and growing KPIs
• Collaborating with cross-functional teams

ASSUMPTION: This role requires a strong understanding of social media trends, influencer marketing, and content creation. The ideal candidate will have experience in a similar role and be familiar with the retail industry.

📋 Key Responsibilities

✅ Plan and execute brand social media initiatives, including influencer partnerships and content creation

✅ Manage influencer partnerships and content, including tracking deliveries and communicating with partners

✅ Create and edit social-first video content for various channels

✅ Schedule branded content via Bazaarvoice and push content live across channels

✅ Interact with consumer-facing content, such as DMs, tagged UGC, and responding to comments

✅ Support paid social media requests and gather weekly updates for reporting

✅ Prepare weekly trend reports showcasing industry trends, best practices, and competitive activity

✅ Manage UGC content, including weekly moderation, UGC reporting, and supporting UGC expansion

✅ Partner with vendors to increase UGC presence and approve and upload UGC to appropriate website streams

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to multitask and prioritize effectively. The ideal candidate will be comfortable working in a fast-paced environment and have experience with social media tools and platforms.

🎯 Required Qualifications

Education: Undergraduate degree required, preferably in Marketing, Advertising, Public Relations, Journalism, or a related communications field

Experience: 2-3 years of social media, content, or online brand marketing experience

Required Skills:

• Significant project management experience
• Editorial experience in branded content or copywriting
• Actively involved in social media space with a proven understanding of how to use social media tools effectively
• Hands-on experience with online communities and social networking sites in a professional capacity
• Basic familiarity with Photoshop and experience creating graphics for visual-based platforms
• Technical understanding of existing digital platforms, emerging technologies, and integration strategies
• Excellent written communication skills, with the ability to successfully interact directly with customers and members of the community in a public forum
• Strong interpersonal skills with the ability to establish effective relationships with all levels within the company
• Effective time and project management skills, with ability to organize and prioritize efficiently
• Highly creative and self-motivated, with strong conceptual and decision-making skills
• Proficient in Microsoft Excel and PowerPoint, as well as experience using social media tools like Sprinklr and Curalate for scheduling content and reporting performance

Preferred Skills:

• Familiarity with the retail industry and its trends
• Experience with Williams-Sonoma or similar brands

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their social media and content creation skills. They will also have experience working with influencers and managing social media campaigns.

💰 Compensation & Benefits

Salary Range: $65,000 - $70,000 per year

Benefits:

• Generous discount on all WSI brands
• 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• Wellness program that supports physical, financial, and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits listed are a combination of industry-standard benefits and those specifically mentioned in the job description. The working hours are typical for a full-time role in the retail industry.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees

Founded: 1956

Company Description:

• Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home
• The family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham
• The company offers beautifully-designed, stylish and functional products for every area of the home
• Williams-Sonoma is a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and talented teams

Company Specialties:

• Retail
• Ecommerce
• Kitchen
• Culinary
• Cooking
• Home furnishings
• Furniture
• And home decor

Company Website: Williams-Sonoma, Inc.

ASSUMPTION: Williams-Sonoma is a well-established and respected retailer in the home goods industry. The company's diverse brand portfolio and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Social Media Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to advance to a Social Media Manager role
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• Access to learning and development opportunities through WSI University

ASSUMPTION: This role offers opportunities for career growth and development within the social media and marketing functions. The ideal candidate will be proactive and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 3250 Van Ness Avenue, San Francisco, CA 94109, US

Geographic Context:

• San Francisco is a major city in California, known for its diverse culture, vibrant neighborhoods, and scenic beauty
• The cost of living in San Francisco is high, with median rent prices and home prices well above the national average
• The city offers a wide range of dining, entertainment, and recreational options

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional evening or weekend events

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic office environment and be able to balance their work-life responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the social media team
• Background check and reference check

Key Assessment Areas:

• Social media and content creation skills
• Project management and organizational skills
• Communication and interpersonal skills
• Industry knowledge and trends

Application Tips:

• Highlight relevant social media and content creation experience in your resume
• Include a portfolio or examples of your work, if applicable
• Tailor your cover letter to the specific role and company
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability

ATS Keywords: Social Media, Content Creation, Influencer Marketing, Project Management, Retail, Brand Marketing, Digital Marketing, Marketing Strategy, Marketing Campaigns, Marketing Analytics, Marketing Reporting, Marketing Planning, Marketing Execution, Marketing Research, Marketing Data Analysis, Marketing Data Interpretation, Marketing Data Visualization, Marketing Data Reporting, Marketing Data Presentation, Marketing Data Storytelling, Marketing Data Insights, Marketing Data-Driven Decision Making, Marketing Data-Driven Strategy, Marketing Data-Driven Tactics, Marketing Data-Driven Campaigns, Marketing Data-Driven Optimization, Marketing Data-Driven Testing, Marketing Data-Driven A/B Testing, Marketing Data-Driven Personalization, Marketing Data-Driven Segmentation, Marketing Data-Driven Targeting, Marketing Data-Driven Attribution, Marketing Data-Driven ROI, Marketing Data-Driven Budgeting, Marketing Data-Driven Forecasting, Marketing Data-Driven Planning, Marketing Data-Driven 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Data-Driven Strategy, Marketing Data-Driven Tactics, Marketing Data-Driven Campaigns, Marketing Data-Driven Optimization, Marketing Data-Driven Testing