📌 Core Information
🔹 Job Title: Assistant Manager, Social Media - Ann Taylor
🔹 Company: KnitWell Group
🔹 Location: York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media content strategies
- Managing day-to-day responsibilities across multiple social media platforms
- Collaborating with creative, editorial, PR, and brand marketing teams
- Monitoring community sentiment and responding to inquiries
- Researching trends and opportunities to enhance content and brand presence
ASSUMPTION: This role requires a strong understanding of digital and social media, as well as the ability to manage multiple projects and collaborate effectively with various teams.
📋 Key Responsibilities
✅ Monitor all social channels for community sentiment, trends, and discussions
✅ Respond promptly to community inquiries and customer service concerns
✅ Research emerging trends and opportunities to enhance content and social media activities
✅ Lead the ideation of compelling and innovative Lo-fi content ideas
✅ Develop and execute innovative contests, sweepstakes, and social media campaigns
✅ Prepare weekly and monthly reports using 3rd party analytics platforms
✅ Manage content posting across all priority social platforms
✅ Develop, plan, and execute platform-specific social media strategies
✅ Assist in day-to-day social media management, including content planning, editorial calendar management, and reporting
✅ Assist in managing the brand’s organic social media budget
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent
Experience: 2 to 3 years of professional experience in social media and digital strategy
Required Skills:
- Expert knowledge in Instagram, TikTok, X, Facebook, Pinterest, YouTube, etc.
- Strong writing, editing, grammar, and communication skills
- Analytical mindset and experience using third-party tracking and analytics platforms
- Experience with iPhone photography/videography and editing tools
- Love of clothes and fashion
Preferred Skills:
- Experience with Sprinklr and Bazaar Voice
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the fashion industry and familiarity with relevant social media platforms will be at an advantage.
💰 Compensation & Benefits
Salary Range: $62,000 - $65,000 per year
Benefits:
- Merchandise discount at select KnitWell Group brands
- Support for individual development and career mobility
- Volunteer opportunities and philanthropic activities
- Medical, dental, vision insurance, and 401(K)
- Employee Assistance Program (EAP)
- Paid time off and holidays
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: KnitWell Group operates in the retail apparel and fashion industry, with a focus on women's clothing.
Company Size: KnitWell Group has 10,001+ employees, providing ample opportunities for career growth and development.
Founded: KnitWell Group was founded in 1954 as a women's clothing retailer, with a strong commitment to empowering women and providing high-quality, stylish clothing.
Company Description:
- KnitWell Group is a leading specialty apparel company in the United States, with approximately $6 billion in sales across its iconic brands.
- The company is committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives.
- KnitWell Group offers a culture centered on empowering employees, with access to industry leaders and tools to expand skills and stretch abilities.
Company Specialties:
- Retail apparel and fashion
- Women's clothing
- Social media management
- Digital marketing
Company Website: knitwellgroup.com
ASSUMPTION: KnitWell Group's extensive experience in the retail apparel industry and commitment to empowering employees make it an attractive place to work for individuals seeking growth and development opportunities.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals seeking to establish or advance their careers in social media management and digital marketing.
Reporting Structure: The Social Media Assistant Manager reports directly to the Social Media Manager and works closely with creative, editorial, PR, and brand marketing teams.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Advancement to Social Media Manager or similar roles within the company
- Expansion of responsibilities to include additional brands or platforms
- Cross-functional collaboration with other departments to gain a broader understanding of the business
ASSUMPTION: This role offers significant growth potential for candidates eager to learn and take on new challenges in the social media and digital marketing fields.
🌍 Location & Work Environment
Office Type: The Times Square Tower-ANN-New York, NY 10036 location is a modern, professional office environment.
Office Location(s): York, New York, United States
Geographic Context:
- The office is located in the heart of New York City, offering easy access to public transportation and numerous amenities.
- The area is known for its vibrant culture, diverse communities, and rich history.
- New York City is a global hub for fashion, retail, and entertainment industries.
Work Schedule: The work schedule is typically Monday through Friday, with the possibility of occasional weekend or evening work to support campaigns or events.
ASSUMPTION: The office environment and geographic context provide ample opportunities for professional growth and personal enrichment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the social media team
- Final interview with the director of social media
Key Assessment Areas:
- Social media strategy and content creation
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the fashion industry and social media trends
- Showcase your creativity and innovation through your portfolio or examples of past work
ATS Keywords: Social Media Strategy, Content Creation, Community Management, Digital Marketing, Photography, Videography, Editing Tools, Writing, Communication, Analytical Skills, Influencer Marketing, Trend Research, Campaign Management, Reporting, Budget Management, Fashion Knowledge
ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Sprinklr
- Bazaar Voice
- Hootsuite or similar social media management platforms
- Canva or similar graphic design tools
- iPhone photography/videography and editing tools
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Collaboration
- Customer-centricity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with multiple teams?
- Do you have a strong customer focus and a passion for creating engaging content?
ASSUMPTION: Candidates who align with KnitWell Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with rapidly changing social media trends and algorithms
- Balancing creative and analytical aspects of the role
- Occasional weekend or evening work to support campaigns or events
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a passion for social media and digital marketing.
📈 Similar Roles Comparison
- This role is similar to Social Media Manager positions in other retail apparel and fashion companies, but may have a broader scope of responsibilities and require less strategic decision-making
- Compared to similar roles in other industries, this position may require more focus on visual content and less on written content
- Career progression may involve moving into a Social Media Manager or similar role within the company
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line
- Creating and managing a social media calendar for multiple platforms
- Analyzing social media performance data to inform content strategy and improve engagement
ASSUMPTION: These projects are representative of the types of tasks and initiatives the Social Media Assistant Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration with other departments or brands within the company?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or examples of your past work that demonstrate your creativity and innovation
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
