Assistant Marketing and Publicity Manager - Kids

📌 Core Information

🔹 Job Title: Assistant Marketing and Publicity Manager - Kids

🔹 Company: Sourcebooks

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Publishing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Naperville, IL or New York City office) or fully remote from select US states

🚀 Job Overview

Key aspects of this role include:

• Driving end-to-end marketing and publicity campaigns for children's books
• Launching a new imprint, Stonefruit Studio, and supporting existing titles
• Collaborating across departments to integrate strategies and leverage performance data
• Building and mentoring a small marketing team

ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on building brand awareness and driving sales for children's books.

📋 Key Responsibilities

✅ Lead dynamic, full-funnel campaigns for books across picture books, middle grade, YA, nonfiction, and graphic novels

✅ Build an exciting new brand, Stonefruit Studio, from the ground up while championing a wide-ranging and impactful list of kidlit titles

✅ Hire and mentor a Marketing Assistant to support campaigns and grow a small, mighty team

✅ Pitch media and influencers across national, regional, and niche outlets to build lasting industry relationships

✅ Create trend-savvy social media content and craft compelling copy for marketing collateral

✅ Plan and execute memorable events including book tours, school visits, and festival appearances

ASSUMPTION: This role requires strong communication, project management, and leadership skills to manage multiple campaigns and team members effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 5+ years of experience in marketing, publicity, or brand development, ideally within publishing, media, or a kid-centric brand

Required Skills:

• Proven track record in marketing and publicity campaigns
• Strong writing and pitching skills
• Familiarity with Canva, CapCut, and basic video/design tools
• Excellent time management and organizational skills
• Ability to work collaboratively in a fast-paced environment

Preferred Skills:

• Experience with Premiere Pro or Final Cut
• Fluency in additional languages

ASSUMPTION: Candidates should have a deep love of books and storytelling, with a pulse on what excites young readers and families.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000/year - Starting pay is based on factors like location, experience, and relevant skills, ensuring a fair and competitive offer.

Benefits:

• Medical/Prescription drug insurance
• Dental
• Vision
• Health Care/Dependent Care Flexible Spending Account
• Health Savings Account
• 401(k)
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Generous paid time off

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for marketing and publicity roles within publishing, considering the required experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: 201-500 employees

Founded: 1987

Company Description:

• Fast Company Most Innovative Companies 2024 (6 Media)
• Best Practice Institute Certified Most Loved Workplace 2024 (2 in Newsweek)
• INC Female Founders 2024
• Fast Company Best Workplaces for Innovators 2023 (31 of the Top 100)

Company Specialties:

• books
• authors
• marketing
• digital
• ebooks
• poetry
• eCommerce
• and publishing

Company Website: Sourcebooks

ASSUMPTION: Sourcebooks is an entrepreneurial book publisher bound together by the idea that books change lives. They work with a diverse group of authors, illustrators, booksellers, librarians, industry partners, educators, and others to create a vibrant future for books.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into a management or director role

Reporting Structure: This role reports directly to the Marketing and Publicity Director and may have supervisory responsibilities for a Marketing Assistant

Work Arrangement: Hybrid (Naperville, IL or New York City office) or fully remote from select US states

Growth Opportunities:

• Potential to grow into a management or director role
• Opportunities to work with a diverse range of authors and titles
• Chance to build and mentor a small marketing team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Hybrid or fully remote

Office Location(s): Naperville, IL; New York City, NY

Geographic Context:

• New York, NY: Vibrant cultural hub with numerous publishing opportunities
• Naperville, IL: Suburban area with a strong literary community

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work

ASSUMPTION: The hybrid or fully remote work arrangement offers flexibility and the opportunity to work from various locations within the United States.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the Marketing and Publicity Director
• Second-round interview with additional team members or stakeholders
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing and publicity campaign strategy
• Creativity and innovation in social media content and event planning
• Writing and pitching skills
• Leadership and team management abilities

Application Tips:

• Highlight relevant marketing and publicity campaign experience in your resume
• Include a portfolio showcasing your creative and strategic work
• Tailor your cover letter to demonstrate your passion for children's literature and understanding of the role

ATS Keywords: Marketing, Publicity, Brand Development, Social Media, Campaign Strategy, Children's Books, Publishing

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing and publicity campaign skills and their passion for children's literature.

🛠️ Tools & Technologies

• Canva
• CapCut
• Premiere Pro (optional)
• Final Cut (optional)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as the role may involve learning and adapting to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Entrepreneurship
• Diversity and Inclusion

Work Style:

• Creative and strategic thinking
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• Do you have a proven track record in marketing and publicity campaigns for children's books?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong passion for children's literature and a pulse on what excites young readers and families?

ASSUMPTION: Sourcebooks values candidates who align with their innovative, collaborative, and entrepreneurial work style, and who share their passion for changing lives through books.

⚠️ Potential Challenges

• Managing multiple campaigns and team members simultaneously
• Adapting to a fast-paced, ever-changing publishing environment
• Balancing creative and strategic thinking in campaign development and execution
• Building and maintaining strong relationships with media, influencers, and industry partners

ASSUMPTION: These challenges require strong project management, communication, and leadership skills, as well as the ability to adapt and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on launching a new imprint, Stonefruit Studio, while also supporting a wide-ranging list of kidlit titles
• Compared to other marketing and publicity roles in publishing, this position offers a broader range of responsibilities and the opportunity to build and mentor a small team
• Career progression may include management or director roles within marketing and publicity or other areas of publishing

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive marketing and publicity campaign for a new release from Stonefruit Studio
• Planning and executing a book tour for an author with multiple titles across different formats (picture book, middle grade, YA)
• Creating engaging social media content and events to celebrate a major publishing milestone or anniversary

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing and publicity department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sourcebooks support the growth and development of its employees, particularly in marketing and publicity roles?
• What are the most rewarding and challenging aspects of working on children's books at Sourcebooks?
• How does Sourcebooks approach diversity, equity, and inclusion in its publishing and marketing efforts?

ASSUMPTION: These questions help assess the fit between the candidate's skills, experience, and career goals, and the opportunities and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and publicity campaign experience and passion for children's literature
• Include a portfolio showcasing your creative and strategic work in marketing and publicity
• Prepare for interviews by researching Sourcebooks and familiarizing yourself with their publishing list and marketing efforts
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.