Assistant Marketing & Communication Manager

📌 Core Information

🔹 Job Title: Assistant Marketing & Communication Manager

🔹 Company: AccorHotel

🔹 Location: Hanoi, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: August 8, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving integrated marketing and communication initiatives to support brand positioning, revenue generation, and guest engagement.
• Overseeing the production and rollout of campaigns and creative assets, ensuring alignment with Fairmont brand standards.
• Acting as a key liaison between internal teams, creative partners, and media stakeholders.
• Managing vendor relationships and coordinating contracts, billing, and production orders.
• Providing logistical support for campaign rollouts, on-property events, and hotel activations.

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong project management skills to successfully manage multiple campaigns and projects simultaneously.

📋 Key Responsibilities

✅ Oversee the production schedules for all marketing and communication materials to ensure timely delivery and alignment with campaign objectives.

✅ Coordinate and support the execution of brand content and visual assets across internal departments and external partners.

✅ Manage vendor relationships, including coordination of contracts, billing, production orders, and creative service providers.

✅ Maintain and continuously update the internal media asset library to ensure ease of access and brand consistency.

✅ Provide logistical support for campaign rollouts, on-property events, photo/video shoots, and hotel activations.

✅ Support the Director of Marketing & Communications (DOMC) in developing creative concepts for campaigns, event themes, and brand storytelling.

✅ Organize and supervise on-site events and promotional activities from planning through execution.

✅ Support DOMC in monitoring and ensuring that all printed and digital materials strictly adhere to brand and corporate identity guidelines.

✅ Assist the DOMC in managing KOL collaborations, public relations efforts, and coordination with local and international media.

✅ Provide administrative and operational support in the planning and implementation of the monthly social media calendar.

✅ Arrange VIP guest photography and maintain updated records for guest archives.

✅ Support DOMC in CSR programs and campaigns

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage various projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, or a related field.

Experience: 3-5 years of relevant experience in Marketing or Communications, including 1-2 years in a supervisory or managerial role within hospitality or luxury sectors.

Required Skills:

• Proven ability to generate creative concepts and storytelling ideas for luxury branding, integrated marketing campaigns, and experiential events.
• Strong visual and conceptual thinking with a keen eye for detail, aesthetics, and alignment with brand identity.
• Strong project management, organizational, and vendor negotiation skills.
• Familiarity with luxury branding, corporate identity standards, and visual storytelling.
• Bilingual preferred (Vietnamese & English).

Preferred Skills:

• Experience with luxury hotel brands or similar high-end hospitality environments.
• Fluency in additional languages.

ASSUMPTION: Given the luxury hospitality context, candidates with experience in luxury branding or high-end marketing campaigns may have an advantage.

💰 Compensation & Benefits

Salary Range: Industry standards for Assistant Marketing & Communication Managers in Hanoi, Vietnam, range from VND 15,000,000 to VND 25,000,000 per month, depending on experience and qualifications. This role is expected to fall within this range.

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Opportunities for career growth and development within the AccorHotel group.
• Access to employee discounts and perks at AccorHotel properties worldwide.

Working Hours: Full-time position with standard office hours, Monday through Friday. Occasional evenings and weekends may be required to support events and campaigns.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, specializing in luxury and upscale hotel brands.

Company Size: AccorHotel is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: AccorHotel was founded in 1967 and has since grown into one of the world's leading hospitality companies.

Company Description:

• AccorHotel is a global leader in the hospitality industry, operating in 100 countries with over 4,900 properties and 280,000 rooms.
• The company offers a wide range of brands, from luxury to economy, catering to various market segments.
• AccorHotel is committed to sustainable development and responsible tourism, implementing initiatives to minimize its environmental impact and promote social responsibility.

Company Specialties:

• Luxury and upscale hotel brands, including Fairmont, Sofitel, and Pullman.
• Budget and midscale hotel brands, such as ibis and Mercure.
• Serviced apartments and vacation ownership, with brands like Adagio and Orbis.

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse brand portfolio provide ample opportunities for career growth and exposure to various hospitality segments.

📊 Role Analysis

Career Level: This role is an intermediate-level position, offering opportunities for growth and advancement within the marketing and communications field.

Reporting Structure: The Assistant Marketing & Communication Manager reports directly to the Director of Marketing & Communications and works closely with various internal departments and external partners.

Work Arrangement: This is an on-site position, requiring regular presence at the Fairmont Hanoi hotel. Occasional remote work may be considered for specific tasks or projects.

Growth Opportunities:

• Progression to a Marketing & Communications Manager role or similar leadership position within the AccorHotel group.
• Expansion of responsibilities to include additional properties or brands within the company's portfolio.
• Development of skills and expertise in luxury branding, marketing, and communications through on-the-job training and professional development opportunities.

ASSUMPTION: Given AccorHotel's extensive global presence and diverse brand portfolio, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The Fairmont Hanoi will be an urban resort, offering a unique and luxurious work environment.

Office Location(s): The hotel is located in Hanoi, Vietnam, with a specific address to be determined.

Geographic Context:

• Hanoi is the capital and second-largest city of Vietnam, known for its rich history, culture, and vibrant atmosphere.
• The city offers a mix of traditional and modern architecture, with influences from French colonial rule and ancient Vietnamese dynasties.
• Hanoi is a major commercial, cultural, and educational hub, providing ample opportunities for networking and professional growth.

Work Schedule: The work schedule is primarily Monday through Friday, with standard office hours. Occasional evenings and weekends may be required to support events and campaigns.

ASSUMPTION: The unique and luxurious work environment at the Fairmont Hanoi, combined with the vibrant cultural context of Hanoi, offers an exciting and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the AccorHotel careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the Director of Marketing & Communications and/or other relevant stakeholders.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Creativity and conceptual thinking, with a focus on luxury branding and storytelling.
• Attention to detail and adherence to brand guidelines.
• Project management and organizational skills.
• Collaboration and communication skills, both internal and external.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of luxury branding and marketing within the hospitality industry.
• Showcase your creativity and storytelling abilities through relevant examples or a portfolio.

ATS Keywords: Marketing, Communications, Project Management, Vendor Negotiation, Brand Storytelling, Luxury Branding, Campaign Management, Event Planning, Social Media Management, Public Relations, Logistical Support

ASSUMPTION: The application process for this role may involve multiple stages and assessments, focusing on both technical skills and cultural fit within the AccorHotel group.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Project management tools (Asana, Trello, Microsoft Project)
• Social media management platforms (Hootsuite, Buffer)
• Customer Relationship Management (CRM) software (Salesforce, HubSpot)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Respect: Valuing diversity and inclusion, treating others with kindness and consideration.
• Integrity: Acting honestly and ethically in all aspects of work and personal life.
• Commitment: Demonstrating dedication and passion for the hospitality industry and AccorHotel's mission.

Work Style:

• Collaborative: Working effectively with internal teams and external partners to achieve common goals.
• Adaptable: Embracing change and responding positively to new challenges and opportunities.
• Detail-oriented: Ensuring high standards of quality and accuracy in all work products.

Self-Assessment Questions:

• Do I possess strong creative and conceptual thinking skills, with a keen eye for detail and alignment with luxury brand identities?
• Am I comfortable working in a dynamic and multicultural environment, collaborating with diverse teams and stakeholders?
• Do I have a proven track record of managing multiple projects and deadlines simultaneously, with strong organizational and project management skills?

ASSUMPTION: AccorHotel values a diverse and inclusive work environment, seeking candidates who align with the company's core values and demonstrate a strong work ethic and commitment to excellence.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational and time management skills.
• Adapting to a dynamic and multicultural work environment, with a diverse range of internal and external stakeholders.
• Ensuring brand consistency across various touchpoints, adhering to Fairmont brand standards and corporate identity guidelines.
• Navigating the unique cultural and historical context of Hanoi, Vietnam, and understanding its impact on marketing and communication strategies.

ASSUMPTION: These challenges can be overcome through strong project management skills, cultural sensitivity, and a deep understanding of luxury branding and marketing within the hospitality industry.

📈 Similar Roles Comparison

• Compared to other Assistant Marketing & Communication Manager roles, this position offers unique insights into luxury branding and marketing within the hospitality industry, with a focus on high-end properties and campaigns.
• Industry-specific context: The hospitality industry is highly competitive, with a strong emphasis on brand differentiation and customer experience.
• Career path comparison: This role provides opportunities for growth and advancement within the AccorHotel group, with potential progression to Marketing & Communications Manager or similar leadership positions.

ASSUMPTION: This role offers a unique combination of luxury branding, marketing, and project management experience, with ample opportunities for career growth and development within the AccorHotel group.

📝 Sample Projects

• Developing and executing a luxury branding campaign for the launch of the Fairmont Hanoi, including creative concept development, vendor management, and logistical support.
• Managing a high-profile event or activation, such as a celebrity visit or press conference, requiring strong project management and coordination skills.
• Collaborating with local and international media outlets to secure coverage and promote the Fairmont Hanoi brand, demonstrating strong communication and negotiation skills.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Assistant Marketing & Communication Manager at the Fairmont Hanoi.

❓ Key Questions to Ask During Interview

• Can you describe the brand positioning and target audience for the Fairmont Hanoi, and how this role contributes to achieving those objectives?
• What is the team structure and dynamic within the Marketing & Communications department, and how does this role fit within that structure?
• How does AccorHotel support the professional development and growth of its employees, particularly within the marketing and communications field?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
• What is the company culture like at AccorHotel, and how does it foster collaboration and innovation within the Marketing & Communications department?

ASSUMPTION: These interview questions demonstrate a strong understanding of the role, the company, and the industry, showcasing the candidate's preparation and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers portal.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of luxury branding and marketing within the hospitality industry.
• Prepare a portfolio or examples of your work that showcase your creativity, storytelling abilities, and project management skills.
• Follow up with the AccorHotel recruitment team one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.