Assistant Marketing Coordinator

📌 Core Information 🔹 Job Title: Assistant Marketing Coordinator 🔹 Company: Lancaster Bingo Company LLC 🔹 Location: Lancaster, OH, United States 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: April 18, 2025 🔹 Experience Level: Entry-level (0-2 years) 🚀 Job Overview Key aspects of this role include: - Assisting in the planning, execution, and tracking of marketing campaigns - Coordinating marketing processes for B2B marketing in the charitable gaming industry - Supporting the marketing team with various tasks such as content creation, campaign coordination, and content management - Using creative skills to deliver projects, manage sales force requests, and drive customer growth - Coordinating special events or initiatives, including tradeshows, meetings, sponsorships, and ads ASSUMPTION: This role requires a balance of creative and administrative skills, with a focus on supporting the marketing team's initiatives. 📋 Key Responsibilities ✅ Assist the marketing team in coordinating the delivery of projects and all associated materials ✅ Help organize and execute regional tradeshows and influencer collaborations ✅ Implement approved web content and assist with projects related to the website and social media ✅ Manage and perform website editorial activities, including gathering and researching information ✅ Assist with the development of projects related to the company’s website and social media accounts ✅ Check content for accuracy and ensure compliance with copyright, privacy regulations, and visitor interests ✅ Provide analytics and status reports as required ASSUMPTION: The role involves a mix of creative and analytical tasks, with a focus on supporting the marketing team's goals. 🎯 Required Qualifications Education: - Bachelor’s degree in marketing, communications, or a related field Experience: - 1-2 years of marketing or communications experience (internship experience included) Required Skills: - Excellent written and verbal communication skills - Excellent organizational skills and attention to detail - Strong social media management skills - Proficient with Adobe Creative Suite - Some HTML and web design proficiency - Proficient with Microsoft Office Suite Preferred Skills: - Experience with content management systems (CMS) - Familiarity with SEO best practices ASSUMPTION: While not explicitly stated, having experience with content management systems and SEO best practices would be beneficial for this role. 💰 Compensation & Benefits Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in Ohio) Benefits: - Health, dental, and vision insurance - 401(k) plan with company match - Paid time off (vacation, sick leave, and holidays) - Employee assistance program Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (occasional overtime and travel may be required) ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Ohio. Benefits are assumed based on typical offerings for companies of this size in the region. 📌 Applicant Insights 🔍 Company Context Industry: Lancaster Bingo Company LLC operates in the gambling facilities and casinos industry, focusing on charitable gaming and bingo services. Company Size: The company has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration. Founded: Lancaster Bingo Company LLC was founded in 1983, providing over 30 years of experience in the industry. Company Description: - Lancaster Bingo Company is the largest distributor of pull-tab games and a full-service charitable gaming company - They help charitable organizations run bingo games and other gaming activities, providing support from game organization to player retention - The company has helped customers raise over $400 million for charity and give out over $100 million to players Company Specialties: - Bingo and charitable gaming services - Pull-tab game distribution - Game organization and player retention support Company Website: www.lancasterbingo.com ASSUMPTION: The company's focus on charitable gaming and commitment to helping organizations raise funds sets it apart in the industry. 📊 Role Analysis Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of marketing experience. Reporting Structure: The Assistant Marketing Coordinator will report directly to the Marketing Manager. Work Arrangement: This is an on-site position, with occasional travel and overtime required. Growth Opportunities: - Gaining experience in various aspects of marketing, including campaign management, content creation, and event coordination - Potential for career advancement within the marketing department or other areas of the company ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole. 🌍 Location & Work Environment Office Type: The company's headquarters is a corporate office environment, with a focus on collaboration and teamwork. Office Location(s): 200 Quarry Rd SE, Lancaster, OH 43130, US Geographic Context: - Lancaster, OH, is a mid-sized city located in southeast Ohio, approximately 30 miles southeast of Columbus - The area offers a mix of urban and rural environments, with access to outdoor recreation, cultural attractions, and a lower cost of living compared to larger cities in the region Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (occasional overtime and travel may be required) ASSUMPTION: The location offers a balance between a mid-sized city and rural environments, providing access to amenities while maintaining a lower cost of living. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening interview 3. In-person or virtual interview with the hiring manager and/or team members 4. Final interview with the Marketing Manager or another senior team member 5. Background check and reference checks Key Assessment Areas: - Communication skills (written, verbal, and interpersonal) - Organizational skills and attention to detail - Social media management skills - Proficiency with Adobe Creative Suite, HTML, and Microsoft Office Suite - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your creativity and attention to detail through your application materials - Be prepared to discuss your experience with marketing campaigns, content creation, and event coordination - Research the company and industry to demonstrate your knowledge and enthusiasm for the role ATS Keywords: - Marketing coordinator - Marketing campaigns - Content creation - Event coordination - Social media management - Adobe Creative Suite - HTML - Microsoft Office Suite - Charitable gaming - B2B marketing ASSUMPTION: Applicants should focus on demonstrating their communication skills, organizational skills, and relevant marketing experience throughout the application process. 🛠️ Tools & Technologies - Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) - Microsoft Office Suite (Word, Excel, PowerPoint) - Content management systems (CMS) (e.g., WordPress, Drupal, or other industry-specific platforms) - Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social) - HTML and web design tools (e.g., Dreamweaver, Visual Studio Code, or other text editors) ASSUMPTION: Applicants should be proficient in using the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Integrity - Customer focus - Innovation - Collaboration - Accountability Work Style: - Team-oriented and collaborative - Results-driven and detail-oriented - Adaptable and responsive to changing priorities - Creative and innovative in problem-solving Self-Assessment Questions: 1. How do you align with Lancaster Bingo Company's core values, particularly 'innovation' and 'collaboration'? 2. How do you handle working on multiple projects simultaneously, and how do you prioritize your tasks? 3. Describe a time when you had to be creative in solving a problem or overcoming a challenge. ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in a collaborative and results-driven environment. ⚠️ Potential Challenges 1. Balancing multiple projects and priorities simultaneously 2. Adapting to the unique aspects of the charitable gaming industry 3. Occasional travel and overtime requirements 4. Working in a fast-paced and dynamic marketing environment ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to industry-specific aspects, and thrive in a fast-paced environment. 📈 Similar Roles Comparison 1. Marketing Coordinator: This role is similar to a Marketing Coordinator position, with a focus on assisting the marketing team in implementing marketing initiatives and coordinating marketing processes. However, the Assistant Marketing Coordinator role may have fewer responsibilities and require less experience. 2. Marketing Specialist: While Marketing Specialists may have more specialized skills and experience, the Assistant Marketing Coordinator role offers a broader range of responsibilities and the opportunity to gain experience in various aspects of marketing. 3. Marketing Assistant: This role is similar to a Marketing Assistant position, with a focus on supporting the marketing team with administrative tasks and project management. However, the Assistant Marketing Coordinator role offers more creative and strategic responsibilities. ASSUMPTION: Applicants should consider the differences between these roles and evaluate which position best aligns with their skills, experience, and career goals. 📝 Sample Projects 1. Coordinating and executing a regional tradeshow, including vendor management, event planning, and on-site support 2. Developing and implementing a social media campaign to promote a new product or service, including content creation, scheduling, and analytics 3. Managing website editorial activities, including gathering and researching information, content creation, and SEO optimization 4. Assisting with the development of projects related to the company’s website and social media accounts, including video content creation and graphic design ASSUMPTION: These sample projects provide a glimpse into the creative and administrative tasks required for this role, showcasing the variety of responsibilities and the importance of strong communication and organizational skills. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for the company? 2. What are the most significant challenges facing the marketing department currently, and how can this role help address them? 3. How does the company support the professional development and growth of its marketing team members? 4. What are the key priorities for this role in the first 30, 60, and 90 days? 5. How does the company measure the success of its marketing campaigns, and what metrics are most important for this role to focus on? ASSUMPTION: These interview questions help applicants better understand the role's priorities, the company's marketing strategy, and the opportunities for professional growth and development. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3209017 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare for your interview by researching the company, industry, and role, and practicing your responses to common interview questions 4. Follow up with the hiring manager or recruiter after your interview to express your appreciation and reiterate your interest in the position 5. Be patient and persistent in your job search, as finding the right fit can take time and effort ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.