📌 Core Information
🔹 Job Title: Assistant Marketing Director, Ballantine Bantam Dell (Hybrid)
🔹 Company: Penguin Random House LLC
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Publishing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (occasional in-office responsibilities)
🚀 Job Overview
Key aspects of this role include:
- Managing an associate marketing manager and leading marketing efforts on 6-10 priority titles per season
- Collaborating across departments to oversee the Ballantine list and identify programmatic title marketing opportunities
- Developing and executing marketing campaigns for a variety of titles, including consumer outreach, preorder campaigns, author platform development, influencer marketing, advertising, and overall creative strategy
- Researching and exploring new marketing tools, platforms, and strategies to harness current marketplace trends
ASSUMPTION: This role requires a strategic and creative thinker with strong leadership skills to manage a team and oversee multiple high-level marketing projects.
📋 Key Responsibilities
✅ Manages an associate marketing manager and leads marketing efforts on 6-10 priority titles per season, including:
- Consumer outreach
- Preorder campaigns
- Author platform development
- Influencer marketing
- Advertising
- Overall creative strategy
✅ Works alongside the marketing director to oversee the Ballantine list, identifying programmatic title marketing and brand-building opportunities
✅ Manages multiple, high-level marketing projects with varying timelines
✅ Works closely across departments with editorial, publicity, sales, and creative services (including social media, email marketing, design, copy, media buyers)
✅ Synthesizes best practices from past campaign learnings and develops new marketing resources, tools, and strategies for future campaigns
✅ Researches and explores new marketing tools, platforms, and strategies, and identifies ways to harness current marketplace trends
ASSUMPION: This role involves a high level of responsibility and requires strong project management skills to manage multiple projects and teams effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, or a related field
Experience: Minimum of 6 years of prior experience in trade book marketing, including creating and executing marketing campaigns for a variety of titles
Required Skills:
- Creative and detail-oriented thinker with the ability to demonstrate successful marketing campaign execution from strategy through end-product
- Excellent copywriting and communication skills with the ability to present in fluent English with top authors and key stakeholders
- Experience in key marketing strategies and tools including email, social media, digital advertising, and influencer marketing
- Proficiency in analyzing sales, consumer insights, and other key marketing metrics
- Exceptional organizational skills with the ability to multi-task, prioritize, meet deadlines, and thrive in a fast-paced working environment
- Collaborative, curious reader, detail-oriented, pro-active
Preferred Skills:
- Familiarity with the publishing industry and its trends
- Experience working with authors and managing author platforms
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on book marketing, and demonstrate excellent communication and leadership skills.
💰 Compensation & Benefits
Salary Range: $85,000 - $95,000 per year
Benefits:
- Medical/Prescription drug insurance
- Dental
- Vision
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Commuter Benefits
- Student Loan Repayment Program
- Educational Assistance
- Generous paid time off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is specific to this open position and takes into account various factors including the individual role and candidate's relevant experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 1,001-5,000 employees
Founded: 1930 (as Penguin Books, merged with Random House in 1998)
Company Description:
- Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom, and many other regions around the world
- In publishing the best books in every genre and subject for all ages, they are committed to quality, excellence in execution, and innovation throughout the entire publishing process
- Penguin Random House values the array of talents and perspectives that a diverse workforce brings and is an equal opportunity employer
Company Specialties:
- Trade book publishing
- Children's book publishing
- E-book and audiobook publishing
- Global distribution
Company Website: http://www.penguinrandomhouse.com/
ASSUMPTION: Penguin Random House is a large, well-established publishing company with a global presence and a strong commitment to diversity, equity, and inclusion.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: Hybrid (occasional in-office responsibilities)
Growth Opportunities:
- Potential to advance to a Director of Marketing role
- Opportunities to work on high-profile, bestselling titles
- Chance to gain experience in managing a team and overseeing multiple projects
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain experience working on high-profile projects.
🌍 Location & Work Environment
Office Type: Hybrid (occasional in-office responsibilities)
Office Location(s): 1745 Broadway, New York, NY 10019
Geographic Context:
- New York City is a major publishing hub with many opportunities for networking and professional development
- The office is located in Midtown Manhattan, close to public transportation and many amenities
- The hybrid work arrangement offers flexibility and the opportunity to work remotely when not required in the office
Work Schedule: Full-time (40 hours per week), with occasional in-office responsibilities
ASSUMPTION: The hybrid work arrangement provides a good balance between remote work and in-office collaboration, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing director
- Background check and offer
Key Assessment Areas:
- Marketing campaign strategy and execution
- Leadership and team management skills
- Communication and presentation skills
- Knowledge of the publishing industry and its trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led and the results they achieved
- Research the publishing industry and Penguin Random House to demonstrate your knowledge and enthusiasm for the role
- Prepare questions to ask the interviewer about the company, the team, and the role to show your interest and engagement
ATS Keywords: Trade book marketing, marketing campaigns, campaign strategy, team management, publishing industry, book marketing, author platform development, influencer marketing, digital advertising, consumer insights, sales analysis
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Email marketing platforms (Mailchimp, Constant Contact, etc.)
- Advertising platforms (Google Ads, Facebook Ads, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are commonly used in the publishing industry for marketing and project management.
👔 Cultural Fit Considerations
Company Values:
- Quality: Committed to publishing the best books in every genre and subject for all ages
- Excellence in Execution: Dedicated to innovation and continuous improvement throughout the entire publishing process
- Diversity, Equity, and Inclusion: Values the array of talents and perspectives that a diverse workforce brings
Work Style:
- Collaborative: Works closely with cross-functional teams to oversee the Ballantine list and identify programmatic title marketing opportunities
- Creative: Develops and executes marketing campaigns for a variety of titles, including consumer outreach, preorder campaigns, author platform development, influencer marketing, advertising, and overall creative strategy
- Detail-oriented: Manages multiple, high-level marketing projects with varying timelines and oversees an associate marketing manager
Self-Assessment Questions:
- Do you have experience managing a team and overseeing multiple high-level marketing projects?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong understanding of the publishing industry and its trends?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Penguin Random House.
⚠️ Potential Challenges
- Managing multiple high-level marketing projects with varying timelines can be challenging and require strong project management skills
- The publishing industry is competitive, and success requires a deep understanding of the market and its trends
- The hybrid work arrangement may require occasional in-office responsibilities, which could disrupt remote work schedules
- The role involves working with high-profile authors and key stakeholders, which requires excellent communication and presentation skills
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the publishing industry, and excellent communication skills.
📈 Similar Roles Comparison
- Compared to other marketing roles in the publishing industry, this position offers a unique opportunity to work on high-profile, bestselling titles and gain experience in managing a team and overseeing multiple projects
- The publishing industry is highly competitive, and success requires a strong understanding of market trends and a creative approach to marketing campaigns
- Career paths in publishing can vary, but this role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain experience working on high-profile projects
ASSUMPTION: This role offers a unique opportunity to gain experience in managing a team and overseeing multiple high-level marketing projects in the competitive publishing industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a debut novel by a high-profile author, including consumer outreach, preorder campaigns, author platform development, influencer marketing, advertising, and overall creative strategy
- Managing a team to oversee the marketing efforts for a series of bestselling titles, including coordinating with editorial, publicity, sales, and creative services to ensure consistent branding and messaging across all marketing channels
- Researching and implementing new marketing tools, platforms, and strategies to harness current marketplace trends and improve the effectiveness of marketing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of leadership required for this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does the marketing team collaborate with other departments, such as editorial, publicity, and sales, to ensure consistent branding and messaging across all marketing channels?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What are the company's plans for expanding its digital presence and leveraging new marketing technologies?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Penguin Random House careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led and the results they achieved
- Research the publishing industry and Penguin Random House to demonstrate your knowledge and enthusiasm for the role
- Prepare questions to ask the interviewer about the company, the team, and the role to show your interest and engagement
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
