📌 Core Information
🔹 Job Title: Assistant Marketing en alternance H/F
🔹 Company: Husqvarna Group
🔹 Location: Gennevilliers, Île-de-France, France
🔹 Job Type: Full-Time (Internship)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-13
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the Marketing and Sales teams to implement trade marketing and digital strategies for the GARDENA brand.
- Managing press relations and supporting the organization of marketing and commercial events.
- Contributing to the animation of the brand online and supporting the launch of new products.
- Analyzing the performance of marketing actions using analytical tools.
ASSUMPTION: This role is part of an internship program and is designed for students or recent graduates seeking to gain practical experience in marketing, with a focus on trade marketing and digital marketing.
📋 Key Responsibilities
✅ Trade Marketing: Participate in the creation and implementation of sales support materials and promotional operations to boost sales. Manage press relations with the PR agency, including preparing press plans, coordinating press releases, and managing product loans. Contribute to the organization of marketing and commercial events.
✅ Digital Marketing: Support the launch of new products by translating product pages and updating existing content. Contribute to the online animation of the brand through social media, newsletters, and other channels. Monitor the performance of online marketing actions using analytical tools.
ASSUMPTION: The role requires strong organizational skills, adaptability, and the ability to work effectively with various internal and external teams.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Digital Marketing, or a related field (Ecole de commerce bac +4/+5).
Experience: Previous experience in marketing or digital marketing, ideally through internships or part-time jobs, is a plus but not required.
Required Skills:
- Excellent organizational skills and attention to detail.
- Strong analytical skills and ability to work with data.
- Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams.
- Fluency in French and English (both written and spoken).
- Knowledge of web marketing tools (SEM, social media, analytics) and e-commerce platforms.
Preferred Skills:
- Experience working with a manufacturer or distributor in the FMCG sector.
- Proficiency in using Microsoft Office Suite and Google Analytics.
ASSUMPTION: While previous experience is not required, candidates with relevant internships or part-time jobs may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary for this internship position is not specified. However, according to industry standards for entry-level marketing interns in France, the monthly salary can range from €1,200 to €1,800 gross, depending on the candidate's qualifications and experience.
Benefits:
- Opportunity to gain practical experience in a multinational company.
- Possibility to work on diverse projects and collaborate with various teams.
- Access to a dynamic and international work environment.
Working Hours: Full-time position, with standard working hours from Monday to Friday, 9:00 AM to 6:00 PM. Flexible hours may be available depending on the candidate's academic schedule.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Husqvarna Group operates within the construction industry, specializing in the manufacturing of innovative equipment and diamond tools for professionals working with hard materials like concrete and stone.
Company Size: Husqvarna Group has 1,001-5,000 employees globally, providing a large and diverse work environment for interns.
Founded: The company was founded in 1689 and has since grown into a multinational organization with a strong presence in Europe, North America, China, and India.
Company Description:
- Husqvarna Group is a leading manufacturer of innovative equipment and diamond tools within the light construction industry and the diamond tools for the natural-stone processing industry.
- The company's portfolio includes machines, solutions, services, and diamond tools made for professionals working with hard materials like concrete and stone to shape urban environments of tomorrow.
- Husqvarna Group aims to be its customers' trusted business partner and to keep them at the cutting edge.
Company Specialties:
- Manufacturing of construction equipment and diamond tools.
- Providing innovative solutions and services for professionals in the construction industry.
- Supporting customers in shaping urban environments and processing natural stone.
Company Website: Husqvarna Construction
ASSUMPTION: As an intern, you will have the opportunity to work in a dynamic and international environment, collaborating with various teams and gaining practical experience in marketing.
📊 Role Analysis
Career Level: This role is an entry-level position designed for students or recent graduates seeking to gain practical experience in marketing.
Reporting Structure: The intern will report directly to the Marketing Director of GARDENA France and collaborate with the Responsable Trade Marketing & Relations Presse and the Responsable Marketing Digital.
Work Arrangement: This is an on-site position based in Gennevilliers, with the possibility of working remotely depending on the candidate's academic schedule.
Growth Opportunities:
- Upon successful completion of the internship, there may be opportunities for full-time employment within the company.
- Gaining practical experience in marketing can open up career paths in various industries and functions.
- Working with a multinational company provides exposure to diverse projects and teams, fostering personal and professional growth.
ASSUMPTION: While this role is an internship, it offers a unique opportunity to gain practical experience and contribute to the success of a global company.
🌍 Location & Work Environment
Office Type: The office is located in Gennevilliers, a suburb of Paris, and offers a modern and collaborative work environment.
Office Location(s): The office is located at Allee des Pierres Mayettes in Gennevilliers.
Geographic Context:
- Gennevilliers is located in the Île-de-France region, offering easy access to Paris and other nearby cities.
- The area is well-connected by public transportation, with several metro and bus lines serving the city.
- Gennevilliers is home to a diverse range of industries, providing a vibrant and dynamic work environment.
Work Schedule: The intern will work full-time, with standard working hours from Monday to Friday, 9:00 AM to 6:00 PM. Flexible hours may be available depending on the candidate's academic schedule.
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with modern facilities and a diverse team of professionals.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting a resume and cover letter through the Husqvarna Group careers website.
- Candidates who meet the qualifications will be invited for an initial phone or video screening to assess their language skills and cultural fit.
- Shortlisted candidates will be invited for a face-to-face interview with the Marketing Director and other team members to discuss their qualifications, experience, and career goals.
Key Assessment Areas:
- Language skills in French and English (both written and spoken).
- Cultural fit and adaptability to work in a multinational environment.
- Relevant experience or projects in marketing or digital marketing.
- Strong organizational skills and attention to detail.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Demonstrate your enthusiasm for marketing and your eagerness to learn and contribute to the team's success.
- Showcase any relevant projects or initiatives you have worked on, highlighting your creativity, problem-solving skills, and ability to work effectively in a team.
ATS Keywords: Marketing, Digital Marketing, Trade Marketing, Communication, Analytical Skills, Organization, Team Collaboration, Web Marketing, E-Commerce, Social Media, English Proficiency, French Proficiency, Event Organization, Content Management, Performance Tracking, Adaptability
ASSUMPTION: The application process is designed to assess the candidate's qualifications, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be easily learned by candidates with relevant experience or education.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Husqvarna Group encourages creativity and continuous improvement to stay at the forefront of the construction industry.
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to drive success.
- Customer Focus: Husqvarna Group prioritizes understanding and meeting the needs of its customers to build strong, long-lasting relationships.
Work Style:
- Dynamic: The work environment is fast-paced and ever-changing, requiring adaptability and a willingness to learn.
- Collaborative: Teamwork is essential for success in this role, as the intern will work closely with various teams and departments.
- Results-driven: The company values results and encourages employees to take initiative and drive projects to completion.
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you adaptable and able to learn quickly in a fast-paced setting?
- Do you have a strong customer focus and a desire to understand and meet the needs of diverse stakeholders?
ASSUMPTION: Candidates who align with Husqvarna Group's values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management.
- Collaborating with diverse teams and departments may present communication challenges, requiring strong interpersonal skills and adaptability.
- The role may involve working with tight deadlines and managing multiple priorities, necessitating strong prioritization and decision-making skills.
- The intern may face competition for resources and attention from other team members, requiring assertiveness and proactivity in managing projects and tasks.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and collaborative work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on trade marketing and digital marketing for the GARDENA brand within the Husqvarna Group.
- While similar roles may exist in other companies, this position offers the opportunity to work with a global brand and gain practical experience in a multinational company.
- Career paths in marketing can vary depending on the industry, company size, and individual interests. This role provides a strong foundation for a career in marketing, with opportunities for growth and specialization in various functions and industries.
ASSUMPTION: This role offers a unique opportunity to gain practical experience in marketing and contribute to the success of a global brand within a multinational company.
📝 Sample Projects
- Developing and implementing a social media campaign to promote a new GARDENA product launch.
- Analyzing the performance of a recent trade marketing campaign and providing recommendations for improvement.
- Contributing to the organization of a major industry event, including logistics, vendor management, and on-site support.
ASSUMPTION: These sample projects are designed to showcase the intern's skills and provide valuable experience in marketing and event management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for GARDENA France and the Husqvarna Group?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these efforts?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to contributing to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Husqvarna Group careers website.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your enthusiasm for marketing and eagerness to learn and contribute to the team's success.
- Prepare a portfolio or examples of your work, showcasing your creativity, problem-solving skills, and ability to work effectively in a team.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
