Assistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: EnsembleIQ

🔹 Location: Toronto, Ontario, Canada (Remote)

🔹 Job Type: Full-Time, Hybrid (1 day/week in-office)

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote 4 days/week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing programs for Canadian B2B brands and events
• Driving growth in media audience, event attendees, and advertiser/sponsorship leads
• Collaborating with various teams, including sales, brand, event operations, editorial, and audience development
• Working with renowned brands such as Product of the Year Canada and Canadian Grocer

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a focus on driving measurable results.

📋 Key Responsibilities

✅ Support overall marketing strategy for key brands and events

✅ Partner with marketing manager and event registration specialist for campaign execution

✅ Lead sales marketing campaigns to generate qualified leads and increase sales pipeline

✅ Develop brand marketing strategy and execute campaigns across various channels

✅ Manage event and award marketing campaigns to drive registrations, attendance, nominations, and sponsorship leads

✅ Measure, track, and analyze campaign performance to optimize marketing strategy

✅ Collaborate with internal stakeholders to ensure timely and quality project execution

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or equivalent experience

Experience: 5+ years of B2B marketing experience, including sales marketing and event/webinar experience, with retail and CPG markets preferred

Required Skills:

• Strong marketing copywriting skills with attention to detail
• Good eye for design and ability to create visually engaging content
• Skilled at measurement, tracking, and analysis of campaign performance
• Proficient in Google Sheets for data management

Preferred Skills:

• Experience with Marketo or similar marketing automation tool
• Proficiency in marketing platforms like Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads

ASSUMPTION: Strong communication, collaboration, and organizational skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 100,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: EnsembleIQ is a North American business intelligence company delivering insightful information and actionable connections across various markets, including retail, retail technology, consumer goods, healthcare, and hospitality.

Company Size: EnsembleIQ has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2016, with a focus on providing creative solutions that connect suppliers and service providers with business-building communities.

Company Description:

• EnsembleIQ offers a range of capabilities, including digital, social, event, research, marketing services, and strategic print offerings
• The company helps professionals make informed business decisions and gain a competitive advantage
• EnsembleIQ is committed to diversity and inclusion, providing accommodations throughout the recruitment and employment process

Company Specialties:

• Business Intelligence
• Digital Marketing
• Social Media Marketing
• Event Management
• Research and Marketing Services

Company Website: ensembleiq.com

ASSUMPTION: EnsembleIQ's focus on providing actionable insights and connections makes it an attractive employer for marketing professionals seeking to make an impact.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: Reports directly to the Marketing Manager and works closely with various internal teams

Work Arrangement: Hybrid, with one day per week in the office and remote work for the remaining four days

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work with high-profile brands and events
• Chance to develop skills in various marketing disciplines, such as sales, brand, event, and digital marketing

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: EnsembleIQ's Toronto office is located at 20 Eglinton Avenue West, Suite 1800

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant business community
• The city offers a mix of urban and suburban living options
• Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time, Monday to Friday, with flexibility for remote work

ASSUMPTION: EnsembleIQ's hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing manager and other team members
• Case study or project presentation, followed by a Q&A session
• Final interview with the senior director of marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and reporting
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience, with a focus on B2B, sales, event, and brand marketing
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase creativity and adaptability in marketing campaign examples
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: B2B Marketing, Sales Marketing, Event Marketing, Brand Marketing, Campaign Analysis, Copywriting, Design, Marketing Automation, Google Ads, Social Media Marketing, Data Analysis, Collaboration, Communication, Organizational Skills, Adaptability, Creativity

ASSUMPTION: EnsembleIQ's interview process is designed to assess the candidate's marketing skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Marketo (or similar marketing automation tool)
• Canva or Adobe Suite (for design)
• Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads
• Google Sheets (for data management)

ASSUMPTION: EnsembleIQ uses industry-standard marketing tools and platforms to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and creativity
• Collaboration and effective communication
• Results-focused and continuous improvement
• Process-driven and organized
• Adaptability in a fast-paced, matrixed environment

Work Style:

• Proactive and independent, with the ability to work remotely
• Strong team player, with the ability to collaborate effectively with various internal teams
• Adaptable and comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

• How do you stay curious and creative in your marketing approach?
• Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a marketing goal?
• How do you balance working independently and collaborating with others in a hybrid work environment?

ASSUMPTION: EnsembleIQ values candidates who align with their company values and can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple competing deadlines and priorities
• Balancing strategic planning with tactical execution
• Adapting to a fast-paced, matrixed work environment
• Working remotely and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-focused mindset.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position offers a unique blend of strategic and tactical marketing experience
• EnsembleIQ's focus on business intelligence and actionable insights sets it apart from other marketing agencies
• This role provides opportunities for growth and advancement within the marketing department

ASSUMPTION: EnsembleIQ's Assistant Marketing Manager role offers a compelling blend of experience, growth opportunities, and a unique focus on business intelligence.

📝 Sample Projects

• Developing and executing a marketing campaign to drive event registrations and attendance
• Creating a brand marketing strategy to elevate a key brand within the industry
• Analyzing campaign performance data to optimize marketing strategy and improve results

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Assistant Marketing Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within it?
• How does EnsembleIQ support the professional development of its marketing team members?
• Can you provide an example of a successful marketing campaign that the team has executed recently?
• How does EnsembleIQ measure the success of its marketing efforts, and how does this role contribute to those metrics?
• What is the company's long-term vision for the brands and events within this role's portfolio?

ASSUMPTION: These interview questions are designed to provide insight into the role, team, and company, helping the candidate make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant marketing experience, with a focus on B2B, sales, event, and brand marketing
• Prepare a cover letter that demonstrates your understanding of the role and your fit with EnsembleIQ's company values
• Prepare for the interview by researching the company, team, and role, and practicing your responses to common marketing interview questions
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.