📌 Core Information
🔹 Job Title: Assistant Marketing Manager
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving new user growth across Web and Mobile platforms
- Acquiring high-quality users and leads through performance channels
- Managing and optimizing campaigns across Meta, Google, SEM, and Affiliate networks
- Collaborating with cross-functional teams for planning and execution
- Continuously testing and experimenting to improve cost-efficiency
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to achieve ROI and volume targets.
📋 Key Responsibilities
✅ Plan, execute, and optimize campaigns across various platforms to achieve ROI and volume targets
✅ Own the full acquisition funnel, managing resources and reporting against KPIs
✅ Collaborate with Design, Tech, and Finance teams for quarterly and annual planning
✅ Continuously test and experiment with creatives, targeting, landing pages, and bidding strategies to improve cost-efficiency
✅ Enhance campaign measurement and tracking accuracy for better decision-making and scaling
✅ Stay hands-on with ad platforms, demonstrating deep knowledge of campaign structure, targeting, optimization levers, and auction mechanics
ASSUMPTION: This role requires a hands-on approach to campaign management and a strong understanding of ad platforms and their mechanics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of proven experience in managing and scaling paid acquisition campaigns across Meta and Google Ads
Required Skills:
- Strong analytical mindset with a data-first approach to problem-solving
- Advanced skills in Excel (formulas, pivot tables, dashboards) for performance analysis and forecasting
- Excellent understanding of ad platforms, audience targeting, bidding models, and campaign performance metrics
- Demonstrated success in reducing CPC/CPL through optimization and creative testing
Preferred Skills:
- Experience in gaming, real-money gaming, or other high-growth digital industries
ASSUMPTION: While not explicitly stated, a strong understanding of the gaming industry and its specific marketing challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Based on industry standards for a mid-level marketing role in India)
Benefits:
- Paid gift coupons
- Fitness plans
- Gadget allowances
- Fuel costs
- Family healthcare
Working Hours: Full-time (40 hours/week) with flexible hours based on project needs
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in India, considering the experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 5,001-10,000 employees
Founded: 2012 (as Junglee Games, now part of Flutter International)
Company Description:
- Flutter International operates some of the world’s most innovative, diverse, and distinctive brands in sports betting, gaming, and entertainment
- The company champions play, empowerment, and teamwork across its global operations
- Flutter International is committed to responsible gaming and provides a safe and enjoyable environment for its customers
Company Specialties:
- Sports betting
- Online gaming
- Entertainment
Company Website: careers.flutterinternational.com
ASSUMPTION: Flutter International's diverse portfolio of brands and global presence offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time with flexible hours based on project needs
Growth Opportunities:
- Potential to take on more responsibilities and advance to a Senior Marketing Manager role
- Opportunities to work on high-scale campaigns with measurable business impact
- Chance to collaborate with cross-functional teams and learn from industry experts
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and diverse portfolio of brands.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and high-energy work environment
Office Location(s): Junglee Gurgaon, India
Geographic Context:
- Junglee Gurgaon is a major tech hub and offers ample opportunities for professional growth and networking
- The office is located in a bustling commercial area with easy access to public transportation
- The region is known for its vibrant culture, diverse cuisine, and historical sites
Work Schedule: Full-time (40 hours/week) with flexible hours based on project needs
ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the team, fostering a more cohesive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and analytical mindset
- Campaign management experience and knowledge of ad platforms
- Cultural fit and alignment with company values
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in campaign management and optimization
- Demonstrate a strong understanding of the gaming industry and its marketing challenges
- Showcase your analytical skills and data-driven approach to problem-solving
ATS Keywords: Performance marketing, user acquisition, campaign optimization, Meta Ads, Google Ads, SEM, data analysis, Excel, collaboration, forecasting, problem-solving
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, focusing on campaign management, optimization, and data analysis.
🛠️ Tools & Technologies
- Meta Ads (Facebook/Instagram)
- Google Ads
- SEM (Search Engine Marketing)
- Affiliate networks
- Excel (for performance analysis and forecasting)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used daily for campaign management and optimization.
👔 Cultural Fit Considerations
Company Values:
- Value Customers & Data
- Inspire Extreme Ownership
- Lead with Love
- Embrace Change
- Play the Big Game
Work Style:
- Collaborative and high-energy work environment
- Autonomy and ownership over acquisition strategy
- Opportunity to work on high-scale campaigns with measurable business impact
Self-Assessment Questions:
- How do you prioritize customers and use data-driven decisions to drive impactful outcomes?
- How do you embrace ownership and collaborate effectively with team members?
- How do you foster open dialogue and mutual growth in a team setting?
- How do you adapt swiftly to change and recognize when to evolve to stay ahead?
- How do you think big, challenge norms, and innovate boldly to drive impactful results?
ASSUMPTION: Applicants should assess their alignment with these company values and work style preferences before applying to ensure a good cultural fit.
⚠️ Potential Challenges
- Managing high-volume, high-stakes campaigns with tight deadlines
- Keeping up with the fast-paced nature of the gaming industry and its marketing trends
- Collaborating effectively with cross-functional teams and stakeholders
- Maintaining a strong work-life balance in a demanding role
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work under pressure, and maintain a healthy work-life balance in this role.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on user acquisition and campaign optimization for the gaming industry
- Industry-specific context: The gaming industry is highly competitive and dynamic, requiring continuous adaptation and innovation
- Career path comparison: This role offers growth potential, with opportunities to advance to a Senior Marketing Manager position
ASSUMPTION: Applicants should research similar roles in the gaming industry to better understand the unique challenges and opportunities presented by this position.
📝 Sample Projects
- Developing and executing a successful user acquisition campaign for a new game launch
- Optimizing a high-volume campaign to reduce CPC/CPL by 20% within three months
- Collaborating with the design team to create engaging and high-performing ad creatives
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the strategies they employed to achieve success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does the company support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach responsible gaming and player protection?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences in campaign management, optimization, and data analysis
- Write a cover letter explaining your interest in the role and the gaming industry, and how your skills and experiences make you a strong fit
- Prepare examples of your past campaign management successes and the strategies you employed to achieve them
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
