📌 Core Information
🔹 Job Title: Assistant Marketing Manager
🔹 Company: Minimalist
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving integrated marketing campaigns across digital, social media, and influencer marketing
- Executing marketing strategies focusing on awareness, engagement, and conversion
- Managing day-to-day operations of social media channels and community engagement
- Collaborating with the team to ideate and plan campaigns, brand storytelling, and audience engagement strategies
- Analyzing campaign performance metrics and suggesting optimizations based on insights
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on digital marketing and social media management.
📋 Key Responsibilities
✅ Assist in developing and executing marketing strategies focusing on awareness, engagement, and conversion
✅ Manage the day-to-day operations of social media channels (Instagram, TikTok, Snapchat, Facebook), including content planning, scheduling, publishing, and community engagement
✅ Contribute creatively to campaign ideation, brand storytelling, and audience engagement strategies
✅ Drive marketing initiatives, product launches, and seasonal campaigns through strategic planning, execution, and timely content delivery
✅ Identify and manage influencer partnerships to amplify brand presence and drive product interest
✅ Track, analyze, and report on campaign performance metrics (social media, email, influencer) and suggest optimizations based on insights
✅ Stay informed on industry trends, competitive activity, and customer behavior to help inform marketing decisions and identify growth opportunities
✅ Create and manage marketing content calendar and asset library to ensure consistent campaign delivery
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize projects effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field preferred
Experience: 2-5 years of experience in a social media, content, or brand/marketing role in the UAE, ideally in fashion, lifestyle, or eCommerce
Required Skills:
- Experience managing social platforms (Instagram, TikTok, Snapchat, Facebook) and executing content/marketing calendars
- Familiarity with influencer marketing and content collaborations
- Hands-on experience with Klaviyo, G-Suite, and social media scheduling tools (e.g. Hootsuite)
- Experience with Adobe Suite, or other creative tools
- Strong English communication skills (written & spoken); Arabic language skills are a strong plus
Preferred Skills:
- Experience with Google Analytics or other analytics tools
- Knowledge of SEO and content marketing strategies
- Familiarity with project management tools (e.g. Asana, Trello)
ASSUMPTION: Candidates with experience in luxury retail or luxury goods marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per month (based on experience level and industry standards for marketing roles in Dubai)
Benefits:
- Competitive salary with performance-based incentives
- UAE visa and permits
- Health insurance
- Annual flight ticket allowances
- Growth and long-term development opportunities
- Long-term perspective in a rapidly expanding, future-oriented organization
- An engaging and challenging work environment with a motivated & professional team of specialists
Working Hours: Full-time, 40 hours per week (with flexibility for project deadlines)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry
Company Size: 11-50 employees (small to mid-sized, offering a close-knit team environment and opportunities for growth)
Founded: 2016 (established but still growing, with a focus on innovation and expansion)
Company Description:
- Minimalist is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods
- The company focuses on simple yet sophisticated designs, with Arabic numeral watches being known for their timeless appeal
- Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality
Company Specialties:
- Luxury watches and jewelry
- High-quality leather goods
- Elegant and sophisticated design
- Excellent customer service
Company Website: http://www.minimalist.ae
ASSUMPTION: Minimalist's focus on simplicity and quality makes it an attractive employer for candidates who appreciate understated elegance and attention to detail.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the marketing team, as well as other departments such as sales and customer service
Work Arrangement: On-site, full-time position with flexible hours for project deadlines
Growth Opportunities:
- Potential career progression to Marketing Manager or similar roles as the company grows
- Opportunities to gain experience in various aspects of marketing, including digital marketing, social media management, and influencer marketing
- Chance to work on international marketing campaigns and expand the brand's global presence
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in the luxury retail industry.
🌍 Location & Work Environment
Office Type: Modern, upscale retail environment with a focus on customer experience and brand aesthetics
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a vibrant, multicultural city with a thriving retail industry and a strong focus on luxury goods
- The city offers a high standard of living, with excellent dining, entertainment, and cultural attractions
- Dubai's strategic location makes it an ideal hub for international business and travel
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project deadlines)
ASSUMPTION: Dubai's dynamic retail environment and multicultural atmosphere make it an exciting place to work in marketing, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the Marketing Manager and/or other team members
- Task or case study assignment to assess marketing skills and strategic thinking
- Final interview with the CEO or another senior executive
Key Assessment Areas:
- Marketing and social media management skills
- Creativity and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with Minimalist's brand values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Showcase your understanding of Minimalist's brand and marketing strategies in your application materials
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
- Research the luxury retail industry and Minimalist's competitors to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Social Media Management, Content Planning, Campaign Execution, Influencer Marketing, Performance Analysis, Creative Ideation, Brand Storytelling, Community Engagement, Marketing Strategy, Customer Behavior Analysis, Content Calendar Management, Adobe Suite, Klaviyo, G-Suite, English Communication, Arabic Language
ASSUMPTION: Minimalist's application process is designed to assess candidates' marketing skills, creativity, and cultural fit, with a focus on finding the best fit for the team and the company's long-term growth.
🛠️ Tools & Technologies
- Adobe Suite (Photoshop, Illustrator)
- Hootsuite or other social media scheduling tools
- Klaviyo (email marketing automation)
- G-Suite (Google Drive, Google Docs, Google Sheets)
- Google Analytics
- Project management tools (e.g. Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Simplicity and elegance in design
- Attention to detail and quality craftsmanship
- Customer-centric approach and exceptional service
- Innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Creative and strategic in problem-solving
Self-Assessment Questions:
- Do you appreciate understated elegance and attention to detail in your personal style and design preferences?
- Are you comfortable working in a fast-paced, dynamic retail environment with a focus on luxury goods?
- Do you thrive in a collaborative, team-oriented work environment and enjoy contributing to creative problem-solving?
ASSUMPTION: Minimalist values candidates who align with their brand aesthetics, customer-centric approach, and commitment to innovation and quality.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Keeping up with industry trends and competitive activity in the fast-paced luxury retail market
- Balancing strategic planning with day-to-day operations and tactical execution
- Working in a multicultural environment with diverse customer preferences and expectations
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on social media management and influencer marketing, with a lesser emphasis on traditional marketing channels
- Minimalist's focus on luxury goods and elegant design sets it apart from other fashion and lifestyle brands in the region
- This role offers the opportunity to work on international marketing campaigns and expand the brand's global presence, providing unique growth and development opportunities
ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in the marketing industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line, including content creation, influencer partnerships, and performance analysis
- Creating and managing a marketing content calendar for a seasonal campaign, ensuring consistent branding and messaging across all channels
- Conducting market research and customer behavior analysis to inform marketing strategies and identify growth opportunities
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term marketing strategy and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as sales and customer service, to ensure consistent branding and messaging?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Minimalist differentiate itself from other luxury retail brands in the region, and what makes its marketing strategy unique?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?
ASSUMPTION: These interview questions are designed to help candidates assess the fit of the role and the company culture with their personal preferences and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on social media management, influencer marketing, and campaign execution
- Prepare examples of your past marketing campaigns or projects to discuss during the interview, demonstrating your creativity, strategic thinking, and analytical skills
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
