Assistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: Minor International

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive brand awareness and increase bookings
• Collaborating with various departments and external partners to accomplish marketing activities
• Managing marketing events, workshops, and exhibitions
• Creating and supplying content for brand website, social media, and newsletters
• Leading and collaborating with celebrities and influencers for brand endorsements
• Exploring business partnerships to expand customer databases
• Monitoring and controlling marketing budgets

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong organizational skills to manage multiple marketing initiatives effectively.

📋 Key Responsibilities

✅ Plan and develop marketing communication strategy, social trends, media planning and booking (offline) including above and below the line, Building brand awareness

✅ Plan and execute the marketing events, workshops, exhibition and all other related-activities

✅ Create and supply content by gathering necessary information about health & wellness and collaborate with outsourced copywriter to ensure convincing content, marketing and PR news for brand website, social media seeding and newsletter

✅ Manage third parties i.e. media agency, event organiser, PR agency, FDA agent to accomplish marketing activities as planned

✅ Control graphic designer to accomplish artwork and marketing materials

✅ Lead and collaborate with celebrities/ KOLs/ experts and nutritionists to endorse and influence branding and product seeding

✅ Initiate marketing campaigns designed to inform people about new product availability

✅ Explore business partnership to expand more customer databases and offer them our partners’ privileges and discounts

✅ Ensure budgets are tracked and spent efficiently

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage various marketing projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, Business, or related field.

Experience: Minimum 3-5 years of experience in marketing, preferably in the hospitality industry.

Required Skills:

• Proficient in social media platforms, email marketing tools, and content management systems
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Suite) is a plus
• Strong communication and interpersonal skills
• Excellent organizational and multitasking abilities
• Fluent in English; Additional language is an advantage
• Knowledge of the UAE market and hospitality trends is preferred

Preferred Skills:

• Experience in event planning and management
• Knowledge of the local market and consumer behavior
• Ability to work independently and manage multiple projects

ASSUMPTION: Candidates with a strong background in hospitality marketing and a proven track record of successful campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: ASSUMPTION: Based on industry standards for a marketing manager role in Dubai, the estimated salary range is AED 15,000 - 25,000 per month (USD 4,100 - 6,800).

Benefits:

• Competitive salary package
• Performance-based bonuses
• Health insurance and medical coverage
• Discounted hotel stays and F&B offerings
• Professional development opportunities

Working Hours: Full-time position with standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday) and flexibility to work additional hours as needed for events and campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Minor International is a global hospitality leader with a network of over 560 hotels across six continents. They operate eight diverse hotel brands, including Anantara, Avani, and Tivoli, catering to various market segments.

Company Size: With over 10,000 employees, Minor International offers a large and diverse work environment with ample opportunities for growth and development.

Founded: The company was founded in 1961 and has since grown into a global hospitality powerhouse.

Company Description:

• Minor International focuses on driving growth through its diverse hotel brands and related hospitality businesses
• The company is committed to creating better brands, businesses, and partnerships by always focusing on what matters most to its guests, team members, and partners
• Minor International's portfolio includes luxury residences, private jets, restaurants, spas, and wellness facilities, river cruises, and rail journeys

Company Specialties:

• Hotel development and management
• Brand management
• Food and beverage operations
• Spa and wellness services
• Travel and leisure services

Company Website: http://www.minorhotels.com

ASSUMPTION: Minor International's extensive global presence and diverse portfolio of brands provide ample opportunities for career growth and development within the hospitality industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in marketing, seeking to advance their career in the hospitality industry.

Reporting Structure: The Assistant Marketing Manager will report directly to the Marketing Manager and collaborate with various departments, including F&B, Sales, Events, and Revenue, as well as external agencies and media partners.

Work Arrangement: This is an on-site position with standard office hours and flexibility to work additional hours as needed for events and campaigns.

Growth Opportunities:

• Progression to a Marketing Manager or similar role within the company
• Expansion into other areas of the business, such as food and beverage or spa and wellness
• Opportunities to work on international projects and gain global experience

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and develop their careers in the hospitality industry.

🌍 Location & Work Environment

Office Type: The office is located within the Ibn Battuta complex on Sheikh Zayed Road, offering a modern and professional work environment.

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a vibrant and multicultural city with a thriving hospitality industry
• The Ibn Battuta complex offers easy access to shopping, dining, and entertainment options
• The hotel is conveniently located near public transportation, including the Dubai Metro

Work Schedule: Full-time position with standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday) and flexibility to work additional hours as needed for events and campaigns.

ASSUMPTION: The office location and work environment provide a convenient and engaging setting for employees, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Event planning and management
• Content creation and management
• Budget management and financial acumen
• Communication and interpersonal skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the hospitality industry and the specific needs of the role
• Prepare examples of successful marketing campaigns or events you have managed in the past

ATS Keywords: Marketing strategy, brand awareness, event planning, content creation, social media management, budget management, hospitality industry, hotel marketing

ASSUMPTION: Applicants should focus on demonstrating their marketing expertise and relevant experience in their application materials and interview responses.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)
• Graphic design tools (e.g., Canva, Adobe Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for growth
• Integrity
• Respect
• Excellence
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Creative and innovative
• Customer-focused

Self-Assessment Questions:

• How do you align with Minor International's company values, particularly 'passion for growth'?
• How comfortable are you working in a dynamic and multicultural environment?
• How do you approach balancing multiple projects and priorities in a fast-paced work environment?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Minor International's values and work style, as well as a passion for growth and development within the hospitality industry.

⚠️ Potential Challenges

• Managing multiple marketing projects and priorities simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with diverse teams and external partners to accomplish marketing activities
• Monitoring and controlling marketing budgets effectively
• Keeping up with the latest marketing trends and technologies in the hospitality industry

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and demonstrate strong organizational skills to succeed in this role.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the hospitality industry, this position places a greater emphasis on event planning and management
• This role requires a strong understanding of the local market and consumer behavior in the UAE
• Career progression opportunities may include advancement to a marketing manager role or expansion into other areas of the business

ASSUMPTION: Applicants should research similar roles in the hospitality industry and tailor their application materials and interview responses accordingly.

📝 Sample Projects

• Planning and executing a successful marketing event or workshop to promote the hotel's services and amenities
• Developing and implementing a social media marketing strategy to increase brand awareness and engagement
• Managing a celebrity or influencer partnership to endorse the hotel's brand and products
• Creating and distributing marketing materials, such as brochures, flyers, and email newsletters, to promote the hotel's offerings

ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and provide examples of their successes in their application materials and interview responses.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as F&B, Sales, and Events?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for professional development and growth within the company?
• How does Minor International support work-life balance for its employees?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and relevant skills
• Write a cover letter that demonstrates your understanding of the hospitality industry and the specific needs of the role
• Prepare examples of successful marketing campaigns or events you have managed in the past
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.