📌 Core Information
🔹 Job Title: Assistant Marketing Manager
🔹 Company: Manulife
🔹 Location: Boston, Massachusetts
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Contributing to product launches and campaigns across various channels
- Evaluating campaign success using analytics
- Managing relationships with creative and compliance teams
- Leveraging generative AI for personalized content and data-driven strategies
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving marketing campaigns and measuring their success.
📋 Key Responsibilities
✅ Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products
✅ Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services, and partners
✅ Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences
✅ Utilizes generative AI to create personalized content and develop data-driven strategies for specific customer segments
✅ Evaluates campaign success using analytics relative to competitor activities and current market conditions
✅ Helps manage relationships with creative, editorial, digital, and compliance teams within the area
✅ Engages with colleagues across Distribution, Product Management, New Business, and Inforce to gather feedback on marketing tools and programs
✅ Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms
✅ Helps manage day-to-day marketing projects and operational processes such as compliance review, material creation, and job tracking within the internal management system (Work Zone)
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to ensure effective marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of marketing experience, preferably in the life insurance sector
Required Skills:
- Proficient in email marketing (Marketo) and social media platforms (Live Social)
- Excellent project management skills, including prioritization and meeting deadlines
- Strong written and verbal communication skills, with a focus on copy-editing
- Knowledge of generative AI tools to drive business growth and innovation
- Proficient in Microsoft Office, specifically Microsoft PowerPoint, Excel, and Word
Preferred Skills:
- Familiarity with the life insurance and financial services industry
- Experience with A/B testing and digital advertising
ASSUMPTION: Candidates should have a strong foundation in marketing principles, with a focus on digital campaigns and data-driven strategies.
💰 Compensation & Benefits
Salary Range: $71,550.00 USD - $119,250.00 USD (Based on market research for the role, experience level, and location)
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life, and AD&D insurance
- Adoption/surrogacy and wellness benefits
- Employee and family assistance plans
- Retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is competitive for the role, experience level, and location, with a comprehensive benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Large enterprise)
Founded: 1887 (As John Hancock, 1855 as a separate entity)
Company Description:
- Manulife is a leading international financial services group that helps people make their decisions easier and lives better
- Operates as Manulife in Canada, Asia, and Europe, and primarily as John Hancock in the United States
- Has more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration
Company Specialties:
- Life insurance and wealth management
- Retirement and employee benefits
- Asset management
Company Website: www.manulife.com
ASSUMPTION: Manulife is a large, established company with a global presence and a wide range of financial services offerings.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth in a large organization
Reporting Structure: Reports directly to the Marketing Manager, with cross-functional collaboration with various teams
Work Arrangement: Hybrid (2-3 days on-site per week, with flexible remote work options)
Growth Opportunities:
- Advancement to Marketing Manager or similar roles within the marketing department
- Expansion into other areas of the business, such as product management or sales
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 200 Bloor St E, Toronto, Ontario M4W 1E6, CA (Headquarters); 223 Wai Yip St, Kwun Tong, Hong Kong, HK; 51 Bras Basah Rd, Singapore, Singapore 189554, SG; and other global locations
Geographic Context:
- Boston, Massachusetts, is a major hub for the finance, healthcare, and technology industries
- The city offers a high cost of living, with a diverse range of neighborhoods and cultural attractions
- Public transportation is readily available, with easy access to the office from various parts of the city
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The Boston office provides a dynamic work environment with easy access to various amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the marketing team and potential stakeholders
- Final round interview with the marketing manager or director
Key Assessment Areas:
- Marketing campaign strategy and execution
- Data analysis and interpretation skills
- Project management and prioritization
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions focused on marketing campaigns and project management
- Research Manulife and the life insurance industry to demonstrate your knowledge and enthusiasm for the role
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Marketing campaigns, product launches, email marketing, social media, digital advertising, A/B testing, data analysis, project management, generative AI, life insurance
ASSUMPTION: The interview process will focus on assessing marketing skills, campaign strategy, and cultural fit within the Manulife organization.
🛠️ Tools & Technologies
- Marketo (email marketing platform)
- LiveSocial (social media management platform)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Generative AI tools (e.g., Copy.ai, Jasper.ai)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is essential for success in this role, with a focus on marketing campaign execution and analysis.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Collaboration
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Data-driven and analytical, with a focus on informed decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong analytical mindset and a focus on data-driven decision-making?
ASSUMPTION: Candidates should assess their fit with Manulife's values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a large organization with various teams and stakeholders
- Adapting to changes in marketing strategies and priorities
- Competing with other marketing professionals for limited resources and budget
ASSUMPTION: These challenges are common in large organizations and can be mitigated with strong project management, communication, and collaboration skills.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a strong focus on data analysis and campaign evaluation
- In the life insurance industry, this role involves a unique blend of creativity and analytical skills
- Career path comparison: This role can lead to advancement in marketing, product management, or sales within the organization
ASSUMPTION: This role offers a unique combination of skills and experiences, with opportunities for growth and development within the organization.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new life insurance product
- Creating and optimizing social media content to drive engagement and conversions for a marketing campaign
- Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams within the organization, such as product management and sales?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Manulife support the professional development and growth of its marketing team members?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions focused on marketing campaigns and project management
- Research Manulife and the life insurance industry to demonstrate your knowledge and enthusiasm for the role
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
