Assistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies for a new hotel brand.
• Collaborating with management to establish the hotel's brand identity and positioning.
• Managing digital marketing initiatives, including website development, SEO, content creation, and social media engagement.
• Planning and implementing offline marketing activities, such as print advertisements and partnerships.
• Building relationships with media outlets and generating positive media coverage.

ASSUMPTION: This role requires a strong understanding of marketing principles, branding, and digital marketing strategies. The successful candidate will have experience in marketing and communications, preferably within the hospitality industry or pre-opening environments.

📋 Key Responsibilities

✅ Collaborate with management to develop and establish the hotel brand identity, positioning, and messaging.

✅ Assist the Marketing Manager to develop and execute strategic marketing plans for the hotel's pre-opening phase.

✅ Identify target segments and create innovative marketing campaigns to drive brand awareness and maximize occupancy.

✅ Manage the hotel's digital marketing initiatives, ensuring a strong online presence and driving traffic to the website.

✅ Plan and implement offline marketing activities to reach the target audience effectively.

✅ Develop and maintain relationships with media outlets, journalists, and influencers to generate positive media coverage.

✅ Ensure timely clippings of all news and coverages and report results to stakeholders, making data-driven recommendations.

✅ Create and oversee the production of marketing collaterals, ensuring consistency in messaging and branding.

✅ Conduct market research to identify industry trends, competitive landscape, and customer preferences.

✅ Develop and manage the marketing budget, monitoring and analyzing the effectiveness of marketing campaigns.

✅ Work closely with cross-functional teams to align marketing efforts with overall business objectives and support pre-opening activities.

ASSUMPTION: This role requires strong project management skills, with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment. The successful candidate will have excellent written and verbal communication skills, with the ability to create compelling content and engage diverse audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Proven experience in marketing and communications, preferably within the hospitality industry or pre-opening environments.

Required Skills:

• Strong understanding of marketing principles, branding, and digital marketing strategies.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools, social media platforms, and web analytics.
• Ability to think creatively, identify target market segments, and develop innovative marketing campaigns.
• Strong project management skills.
• Knowledge of market research techniques and data analysis.
• Attention to detail and commitment to maintaining brand standards.

Preferred Skills:

• Proficiency in design and video taking.
• Familiarity with hotel reservation systems and customer relationship management (CRM) tools.

ASSUMPTION: While not explicitly stated, proficiency in using marketing software and tools is likely to be beneficial for this role. Additionally, experience in the hospitality industry or pre-opening environments is highly preferred.

💰 Compensation & Benefits

Salary Range: Based on industry standards for an Assistant Marketing Manager role in Singapore, the estimated salary range is SGD 5,000 - 7,000 per month.

Benefits:

• 5-day Work Week.
• Duty Meals provided.
• Heartist F&B Discount and/or Preferential Room Rates at worldwide Accor Hotels.
• Flexible Benefit (Dental/Optical/Vacation Expenses).
• Comprehensive Medical & Insurance Coverage.
• Local/Overseas Career Development & Growth Opportunities.

Working Hours: Full-time position, with standard working hours typically being 9:00 AM to 6:00 PM, Monday to Friday. However, flexibility may be required to meet deadlines or attend events.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands across all segments, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.

Company Size: Accor is a large organization with over 290,000 hospitality experts and 5,600 properties worldwide. This size offers numerous opportunities for career growth and development.

Founded: Accor was founded in 1967 and has since grown into a world-leading augmented hospitality group with over 40 brands and more than 5,300 hotels all over the world.

Company Description:

• Accor is dedicated to suit all desires and needs, reinventing the guest experience every day with its 45 hotel brands across all segments.
• The company strives to make a positive impact both locally and globally, ensuring hospitality benefits not only the few but all.
• Accor places people at the heart of what they do, creating emotion for their guests and nurturing passion for service and achievement beyond limits.

Company Specialties:

• Hospitality and Catering

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and progression within the company.

Reporting Structure: The Assistant Marketing Manager reports directly to the Marketing Manager and works closely with cross-functional teams, including Sales, Revenue Management, and Operations.

Work Arrangement: This is an on-site position, with standard working hours being 9:00 AM to 6:00 PM, Monday to Friday. However, flexibility may be required to meet deadlines or attend events.

Growth Opportunities:

• Progression to a Marketing Manager role within the company.
• Expanding responsibilities and taking on more complex projects as the hotel brand grows and evolves.
• Opportunities to work on multiple brands or in different regions, gaining diverse experience and exposure.

ASSUMPTION: Given Accor's large size and global presence, there are numerous opportunities for career growth and development within the company. The successful candidate will have the chance to work on high-profile projects and gain valuable experience in the hospitality industry.

🌍 Location & Work Environment

Office Type: Accor's Singapore office is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): 82 rue Henri Farman, Issy-les-Moulineaux, Paris Region, France (Headquarters); 14, Jalan Jend. Sudirman, Jakarta Pusat, Jakarta, Indonesia; Av. Doutora Ruth Cardoso, 7815, Sao Paulo, SP, Brazil (Additional offices).

Geographic Context:

• Singapore is a global commerce hub with a vibrant business ecosystem, offering numerous networking and professional development opportunities.
• The city-state is known for its multiculturalism, offering a diverse range of cultural experiences and cuisines.
• Singapore has a tropical rainforest climate, with uniform temperature and high humidity throughout the year.

Work Schedule: Standard working hours are 9:00 AM to 6:00 PM, Monday to Friday. However, flexibility may be required to meet deadlines or attend events.

ASSUMPTION: While the role is based in Singapore, Accor's global presence offers opportunities for travel and international exposure. The successful candidate should be comfortable working in a multicultural environment and adaptable to different work cultures.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Accor careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the Marketing Manager and/or other relevant stakeholders to discuss the role, responsibilities, and qualifications in more detail.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Marketing and communications skills, with a focus on digital marketing and branding.
• Project management skills and ability to multitask in a fast-paced environment.
• Communication skills, both written and verbal, with the ability to create compelling content and engage diverse audiences.
• Cultural fit and alignment with Accor's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as any experience in the hospitality industry or pre-opening environments.
• Demonstrate your understanding of Accor's brand and the specific needs of the Assistant Marketing Manager role in your application materials.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.

ATS Keywords: Marketing, Communications, Digital Marketing, Branding, Project Management, Content Creation, Social Media Engagement, SEO, Market Research, Data Analysis, Branding, Creative Thinking, Relationship Management, Media Relations, Budget Management, Organizational Skills, Attention to Detail, Hospitality, Pre-opening, Campaign Development, Stakeholder Management, Cross-functional Teams, Marketing Strategy, Marketing Plan, Marketing Budget, Marketing Collaterals, Marketing Research, Marketing Campaigns, Marketing Performance, Marketing Metrics, Marketing Analytics, Marketing Reporting, Marketing Communications, Marketing Channels, Marketing Mix, Marketing Segmentation, Marketing Targeting, Marketing Positioning, Marketing Messaging, Marketing Branding, Marketing Identity, Marketing Strategy, Marketing Planning, Marketing Execution, Marketing Evaluation, Marketing Optimization, Marketing Improvement, Marketing Innovation, Marketing Creativity, Marketing Effectiveness, Marketing 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