Assistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: Hawaiian Host Group

🔹 Location: Los Angeles, CA

🔹 Job Type: Full Time (Salary)

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth in the snack nut category through performance and shopper marketing efforts
• Managing key performance metrics and marketing budget for Mauna Loa Macadamias
• Executing branding initiatives, creative campaigns, and product launches
• Collaborating with cross-functional teams and external vendors

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and consumer-centric marketing strategies.

📋 Key Responsibilities

✅ Lead performance and shopper marketing efforts to drive volume, market share, and profitability

✅ Manage in-store shipper programs, tearpads, and POS initiatives

✅ Analyze and report on marketing metrics, including budget spend vs. sales

✅ Collaborate with sales teams to develop go-to-market strategies and support pricing analysis

✅ Manage brand representation across campaigns and markets, ensuring consistent brand guidelines

✅ Execute major brand campaigns and media efforts, as well as brand renovation projects

✅ Support innovation opportunity sizing, business case development, and commercialization

✅ Champion consumer research and validation plans for marketing initiatives and innovations

✅ Manage regional tradeshow participation and marketing presence at key events

ASSUMPTION: This role requires a high level of organization and project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or related field

Experience: At least 2 years of performance marketing or shopper marketing experience, preferably in consumer-packaged goods (CPG) brand management or the food industry

Required Skills:

• Proficient in measuring KPI’s, ROAS, ROI, and analyzing monthly performance reports
• Strong communication skills and ability to engage with others
• Capacity to manage multiple projects concurrently
• Possess problem-solving skills, data analysis capability, and critical thinking acumen
• Proficient in Microsoft Word, Excel, and PowerPoint
• Flexibility to travel domestically
• Must be comfortable managing and building dashboards
• Must be detail-oriented with a strong sense for managing complex projects
• Must be comfortable leading cross-functional teams and demonstrate a strong leadership style
• Must have experience managing external creative and/or media agencies

Preferred Skills:

• Marketing experience with a strong passion for food and consumer brands
• Proficient in digital advertising, analytics, and syndicated data tools (i.e., Nielsen, Circana)
• Skilled in leveraging emerging creative and AI platforms such as Canva, ChatGPT, and Claude

ASSUMPTION: While not explicitly stated, proficiency in digital marketing and analytics tools is highly recommended for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $100,000 per year

Benefits:

• Equal Opportunity/Affirmative Action Employer
• Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act

Working Hours: 40 hours per week, with potential for overtime and travel

ASSUMPTION: Although not explicitly stated, the salary range provided is competitive for the industry and location, considering the experience level required for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 501-1,000 employees

Founded: 1927

Company Description:

• Hawaiian Host Group (HHG) is a leading Hawai‘i-based consumer goods company with a portfolio of brands that includes Hawaiian Host, Mauna Loa, MacFarms, KOHO, and Kapua Orchards
• Sold in over 23 countries, HHG produces a suite of products ranging from flavored macadamia nuts to artisan chocolates, and macadamia milk-based ice cream
• The dedicated team of more than 500 Hosts of Hawai‘i is spread across its headquarters in Honolulu and offices in Hilo, Kona, Los Angeles, and Tokyo

Company Specialties:

• Manufacturing and distribution of snack foods, chocolates, and ice cream
• Brand management and marketing
• Export and international sales

Company Website: http://www.hawaiianhostgroup.com

ASSUMPTION: Hawaiian Host Group is a well-established company with a strong brand presence in the snack food industry, offering opportunities for growth and development within a diverse and international team.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: Reports to the Senior Global Brand Manager – Mauna Loa

Work Arrangement: On-site, with potential for domestic travel

Growth Opportunities:

• Potential for career advancement within the marketing department or the broader organization
• Opportunities to work on diverse brands and product categories
• Chance to gain experience in international marketing and export sales

ASSUMPTION: This role offers a unique opportunity to gain experience in both brand management and shopper marketing, with potential for growth and development within a well-established company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 11111 Santa Monica Blvd, Suite 950, Los Angeles, California 90025, US

Geographic Context:

• Los Angeles is a major metropolitan area with a diverse population and vibrant cultural scene
• The office is located in the West Los Angeles neighborhood, near Santa Monica and Beverly Hills
• The area offers numerous dining, entertainment, and recreational options

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with potential for overtime and travel

ASSUMPTION: The Los Angeles office provides a dynamic and engaging work environment, with access to numerous amenities and resources in the surrounding area.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing and brand management skills
• Data analysis and reporting capabilities
• Communication and leadership skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and brand management experience
• Demonstrate your ability to analyze and interpret data in your application materials
• Prepare for behavioral interview questions that assess your problem-solving skills and leadership style

ATS Keywords: Performance Marketing, Shopper Marketing, Brand Management, Data Analysis, Consumer Research, Marketing Metrics, Campaign Execution, Product Launches, Innovation, Consumer Packaged Goods (CPG)

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing and brand management skills and experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing and data analysis software (e.g., Nielsen, Circana, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Creative and AI platforms (e.g., Canva, ChatGPT, Claude)

ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Sharing the Spirit of Hawai‘i with the world
• Exceeding expectations
• Camaraderie and collaboration

Work Style:

• Data-driven and consumer-centric approach to marketing
• Strong focus on teamwork and cross-functional collaboration
• Fast-paced and dynamic work environment

Self-Assessment Questions:

• Do you have a strong passion for food and consumer brands?
• Are you comfortable managing and building dashboards to track marketing performance?
• Do you thrive in a fast-paced, collaborative work environment?

ASSUMPTION: Hawaiian Host Group values employees who are passionate about food and consumer brands, data-driven, and collaborative in their approach to work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative and analytical aspects of the role
• Working with external vendors and agencies
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple priorities, and adaptability to a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on shopper marketing and performance metrics
• In the food and beverage industry, this role offers a unique opportunity to work on both brand management and shopper marketing aspects
• Career progression in this role may follow a path similar to other marketing professionals, with potential for advancement within the organization or the broader industry

ASSUMPTION: This role offers a unique blend of brand management and shopper marketing experience, with potential for growth and development within the food and beverage industry.

📝 Sample Projects

• Developing and executing a shopper marketing campaign to drive sales and market share for Mauna Loa Macadamias
• Managing the brand renovation project for a new product launch, from planning to execution
• Conducting consumer research and validation plans for a marketing initiative or innovation

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of marketing campaigns and initiatives?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and brand management experience
• Prepare for behavioral interview questions that assess your problem-solving skills and leadership style
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.