📌 Core Information
🔹 Job Title: Assistant Marketing Manager
🔹 Company: Mars
🔹 Location: RSH-Royal Canin, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-12
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing RC Rednote/Tiktok platform for key franchises
- Driving pet owner engagement through content creation and WOM management
- Collaborating cross-functionally to support strategic projects
- Empowering team capabilities and enhancing cross-functional relationships
ASSUMPTION: This role requires a strong understanding of social media platforms, particularly Rednote and Tiktok, as well as excellent project management and communication skills.
📋 Key Responsibilities
✅ Oversee RC Rednote/Tiktok platform for key franchises from KFS planning to daily implementation
✅ Lead BGC & UGC content creation to drive pet owner engagement and WOM
✅ Lead PGC KOL selection, content co-creation with feeds ads and search keywords coordination
✅ Lead RC Rednote/Tiktok WOM management & SEO maintenance
✅ Drive X-function collaboration for social seeding needs to better convert content to commerce
✅ Supervise performance against Rednote/Tiktok KPIs with agency management, keep optimize and drive improvements in daily operation.
ASSUMPTION: This role involves a significant amount of platform management, content creation, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor degree or above in Marketing, Communication, Business, or related field.
Experience: Over 2 years experience in Rednote/Tiktok platform/Social MCN platform/New consumer brands, with proven practical expertise and solid skill set in platform planning (KFS) & implementation.
Required Skills:
- Excellent interpersonal, project management, communication, and influencing skills
- Ability to think strategically and build engaging contents with strong leadership
- Good command of English and Chinese in both written and verbal
Preferred Skills:
- Rednote & Tiktok platform/MCN platform/ practical experience
ASSUMPTION: Candidates with experience in social media platforms and marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year.
Benefits:
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- Industry competitive salary and benefits package, including company bonus.
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM).
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mars is a global manufacturer of confectionery, pet care, and other food products. The company operates in the competitive food and beverage manufacturing industry.
Company Size: Mars is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: Mars was founded in 1911 by Franklin Clarence Mars. The company has a rich history and has grown into a multinational corporation.
Company Description:
- Mars is a family-owned business with a strong commitment to its five principles: quality, responsibility, mutuality, efficiency, and freedom.
- The company is known for its iconic brands, including M&M's, Snickers, Twix, and Pedigree.
- Mars is committed to sustainability and has set ambitious goals to reduce its environmental impact.
Company Specialties:
- Confectionery
- Pet care
- Food
Company Website: Mars.com
ASSUMPTION: Mars is a well-established company with a strong brand presence and a commitment to its values and sustainability.
📊 Role Analysis
Career Level: This role is an entry to mid-level marketing position, offering opportunities for growth and development within the company.
Reporting Structure: The Assistant Marketing Manager will report directly to the Marketing Manager and work closely with cross-functional teams.
Work Arrangement: This is an on-site position, requiring the candidate to work from the company's office in Shanghai, China.
Growth Opportunities:
- Advancement to a Marketing Manager role
- Expansion of responsibilities within the marketing department
- Opportunities to work on global projects and gain international experience
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Mars' Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): RSH-Royal Canin, Shanghai, China
Geographic Context:
- Shanghai is a major city in China, known for its vibrant culture, rich history, and thriving business scene.
- The city offers a wide range of amenities, including shopping, dining, and entertainment options.
- Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers.
Work Schedule: Standard office hours, Monday - Friday, with the possibility of occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The work environment at Mars' Shanghai office is collaborative and supportive, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the hiring manager
- In-person interview with the marketing team
- Final interview with the department head
Key Assessment Areas:
- Platform management and content creation skills
- Cross-functional collaboration and communication skills
- Strategic thinking and problem-solving abilities
- Adaptability and cultural fit
Application Tips:
- Highlight relevant experience and skills in your resume, particularly in social media platform management and content creation.
- Prepare examples of successful content campaigns or projects you've worked on in the past.
- Demonstrate your understanding of the role and the company during the interview process.
ATS Keywords: Rednote, Tiktok, KFS, platform planning, content creation, WOM management, SEO, project management, cross-functional collaboration, strategic thinking, leadership
ASSUMPTION: The application process at Mars is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management software (e.g., Asana, Trello)
- SEO tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Candidates should have experience with relevant social media management, content creation, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Quality - The consumer is our boss, quality is our work, and value for money is our goal.
- Responsibility - As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
- Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure.
- Efficiency - We use resources to the full, waste nothing, and do only what we can do best.
- Freedom - We need freedom to shape our future; we need profit to remain free.
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you align with Mars' five principles and company values?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a proven track record of driving results and meeting deadlines?
ASSUMPTION: Candidates should assess their fit with Mars' company values and work style during the application process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with cross-functional teams and stakeholders
- Navigating a large, multinational corporation
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to adapt and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Manager position, with a focus on platform management and content creation.
- However, this role is unique in its focus on Rednote and Tiktok platforms and the strategic project support component.
- Career progression in this role could lead to a Marketing Manager or similar position within the company.
ASSUMPTION: Candidates should research similar roles and compare them to this position to better understand the unique aspects of this opportunity.
📝 Sample Projects
- Developing and executing a content strategy for a new product launch on Rednote and Tiktok
- Managing a KOL collaboration campaign to drive engagement and WOM
- Supporting a strategic project to educate Gen-Z pet owners about the benefits of a specific pet food category
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other departments and teams within the company?
- What are the most important qualities and skills for success in this role?
- How does Mars support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department and the company as a whole?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in social media platform management and content creation.
- Prepare examples of successful content campaigns or projects you've worked on in the past.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
