📌 Core Information
🔹 Job Title: Assistant Marketing Manager
🔹 Company: Reed Technology
🔹 Location: Gurgaon, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering tailored marketing strategies for innovative digital solutions
- Managing the implementation of digital marketing programs
- Collaborating with cross-functional teams to discuss plans and marketing strategies
- Staying current with emerging opportunities in the digital marketing world
- Brainstorming new and creative growth strategies through digital marketing
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through digital marketing channels.
📋 Key Responsibilities
✅ Managing online and offline marketing campaigns for lead generation and direct online sales
✅ Overseeing events for product awareness and lead generation
✅ Achieving e-commerce sales through online stores and leveraging other online platforms
✅ Leading marketing campaigns from conception to execution and performance reporting
✅ Monitoring and evaluating media campaigns to maximize ROI
✅ Negotiating advertising contracts
✅ Collaborating with finance staff to set and stay within budget
✅ Designing, building, and maintaining social media presence
✅ Measuring and reporting performance of all digital marketing campaigns
✅ Identifying trends and insights, and optimizing spend and performance based on insights
✅ Liaising with vendors to plan, execute, and monitor activities and results
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and performance analysis, with a strong focus on driving results and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 4-7 years of core digital marketing experience, with a preference for team management experience
Required Skills:
- Proven experience in digital marketing, with a strong focus on campaign management and lead generation
- Excellent verbal and written communication skills
- Strong analytical skills and problem-solving abilities
- Emotional intelligence and empathy in all interactions
- Ability to firmly deliver difficult messages when necessary
Preferred Skills:
- Experience working in a highly matrixed, fast-paced organization with attention to detail
- Familiarity with SEO, SEM, and social media marketing
- Experience with marketing automation tools and CRM systems
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving results through various marketing channels. Experience in team management is highly preferred.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated, based on industry standards for a mid-level marketing role in Gurgaon)
Benefits:
- Comprehensive health insurance
- Enhanced health insurance options
- Group life insurance
- Group accident insurance
- Flexible working arrangements
- Employee assistance program
- Medical screening
- Modern family benefits
- Long-service awards
- New baby gift
- Subsidized meals in Chennai
- Various paid time off
Working Hours: Full-time, with flexible hours and a focus on work-life balance
ASSUMPTION: The estimated salary range is based on industry standards for a mid-level marketing role in Gurgaon. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services. Reed Technology is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Company Size: 1,001-5,000 employees. As a mid-sized company, Reed Technology offers opportunities for growth and career advancement within the organization.
Founded: 1961. Reed Technology has a long history in the information services industry and is well-established in the market.
Company Description:
- Reed Technology enables the advancement of humanity by delivering better outcomes to the innovation community
- They help customers reach their goals by enabling them to make informed decisions, be more productive, comply with regulations, and ultimately achieve superior results
- Their workflow and analytic solutions serve researchers, law firms, patent offices, competition authorities, universities, and financial services firms
Company Specialties:
- Complex data capture XML format
- Government contractor
- FDA regulatory and compliance support
- Global data management for life sciences
- Medical device GUDID submissions
- Pharma SPL services for Rx, OTC, and biologics
- Lot distribution reporting (LDR) for biologics
- EU-MDR support
- Medical device quality and safety regulatory data
- NHS England submissions
- Pharma labels safety and regulatory data
- Intellectual property
Company Website: https://corporate.reedtech.com/
ASSUMPTION: Reed Technology is a well-established company with a strong focus on innovation and customer success. Their extensive experience in the information services industry makes them a reliable choice for job seekers looking to grow their careers in this field.
📊 Role Analysis
Career Level: Mid-level marketing professional with potential for growth into senior roles
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product, and finance
Work Arrangement: Full-time, on-site position with flexible hours and a focus on work-life balance
Growth Opportunities:
- Progression into senior marketing roles within the organization
- Expansion of skills and knowledge through collaboration with cross-functional teams
- Potential to work on high-impact projects and contribute to the company's overall success
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing. The collaborative work environment and focus on customer success provide ample opportunities for learning and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being
Office Location(s): Gurgaon, India
Geographic Context:
- Gurgaon is a major IT hub and one of the fastest-growing cities in India
- The city offers a mix of urban and suburban living, with easy access to major transportation networks
- Gurgaon is home to a diverse range of industries, including IT, finance, and healthcare
Work Schedule: Full-time, with flexible hours and a focus on work-life balance
ASSUMPTION: Gurgaon offers a dynamic and vibrant work environment, with ample opportunities for professional growth and development. The city's strong IT industry makes it an ideal location for marketing professionals looking to advance their careers.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Communication and interpersonal skills
- Problem-solving abilities and analytical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experiences
ATS Keywords: Digital marketing, campaign management, lead generation, event management, e-commerce sales, strategic marketing, performance reporting, media campaigns, budget management, SEO, social media, content development, analytical skills, problem-solving, communication skills, team management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, communication abilities, and cultural fit. Applicants should be prepared to discuss their marketing experiences and achievements in detail.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
- Strong emphasis on work-life balance
Self-Assessment Questions:
- Do you have a proven track record of driving results through digital marketing campaigns?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on customer success?
- Do you have strong communication skills and the ability to build successful relationships with cross-functional teams?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to thrive in a fast-paced, collaborative environment with a strong focus on customer success.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest trends and best practices in digital marketing, which can be fast-panging and ever-changing
- Working with cross-functional teams and stakeholders, which can sometimes be challenging due to differing priorities and perspectives
- Balancing the need for creativity and innovation with the need for data-driven decision-making and performance optimization
ASSUMPTION: These challenges are inherent to the dynamic and fast-paced nature of digital marketing. Successful candidates will be able to navigate these challenges and thrive in this environment.
📈 Similar Roles Comparison
- Assistant Marketing Manager vs. Marketing Manager: The Assistant Marketing Manager role focuses more on tactical execution and campaign management, while the Marketing Manager role involves more strategic planning and team leadership
- Digital Marketing vs. Traditional Marketing: This role focuses primarily on digital marketing channels, while traditional marketing roles may involve a broader range of marketing channels, including print, TV, and radio
- Career Path: Assistant Marketing Manager → Marketing Manager → Senior Marketing Manager → Director of Marketing → Vice President of Marketing
ASSUMPTION: This role is an excellent starting point for marketing professionals looking to build a successful career in digital marketing. The role offers ample opportunities for growth and development, as well as the potential to progress into senior marketing roles within the organization.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to generate leads for a new product launch
- Managing an event for product awareness and lead generation, including vendor coordination, logistics, and on-site management
- Optimizing the company's social media presence to increase engagement and drive traffic to the website
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Assistant Marketing Manager role, from strategic planning and execution to performance analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company foster a culture of innovation and continuous improvement within its marketing team?
ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the company's marketing strategy, as well as assess their fit with the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://corporate.reedtech.com/careers
- Tailor your resume to highlight your relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
- Prepare for the interview by researching the company and practicing common marketing interview questions
- Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
