Assistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: HKT

🔹 Location: Hong Kong

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing go-to-market strategies for various products and services
• Managing end-to-end program launches and cross-functional teams
• Creating and evaluating marketing collateral
• Analyzing campaign performance and optimizing marketing efforts
• Staying updated with digital media trends and executing innovative digital initiatives
• Handling ad hoc projects as assigned

ASSUMPTION: This role requires a high level of initiative, strong leadership skills, and the ability to work effectively under tight schedules in a fast-paced market environment.

📋 Key Responsibilities

✅ Initiate, plan, and implement go-to-market and marketing strategies for the roaming business, 1O1O app, and tech-related products/services launch, collaborating with internal and external partners to ensure alignment with business objectives.

✅ Oversee end-to-end program launches, ensuring smooth collaboration among all stakeholders and working with cross-functional teams to facilitate and manage marketing initiatives.

✅ Manage the development of marketing collateral and continuously evaluate its effectiveness for ongoing improvement.

✅ Monitor and analyze campaign performance, utilizing data-driven insights to evaluate and optimize marketing efforts.

✅ Keep up with the latest digital media trends and solutions, collaborating with the internal team to identify and execute innovative digital initiatives.

✅ Handle ad hoc projects as assigned

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Degree in Marketing, Business Administration, or related disciplines.

Experience: 5 years of relevant experience in marketing, preferably from the telecommunication/retail/technology industry

Required Skills:

• Result-oriented and capable of working under a tight schedule in a fast-paced market environment
• Strong leadership skills and business acumen
• Excellent communication, presentation, and interpersonal skills
• Proficient in Chinese and English copywriting, able to create professional marketing materials.
• Proficiency in MS Office applications (Excel, PowerPoint, Word)
• Good command of both written and spoken English and Chinese

Preferred Skills:

• Experience in the telecommunications, retail, or technology sectors

ASSUMPTION: Candidates with experience in the specified industries and strong language skills will be at an advantage.

💰 Compensation & Benefits

Salary Range: HK$600,000 - HK$800,000 per annum (Estimated based on market research for similar roles in Hong Kong)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM) with flexibility for project demands

ASSUMPTION: The salary range is estimated based on market research for similar roles in Hong Kong. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: HKT is a technology, media, and telecommunication leader with a strong presence in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally.

Company Size: HKT has over 10,000 employees, providing a large and diverse work environment.

Founded: HKT has a history of over 150 years in Hong Kong.

Company Description:

• HKT offers end-to-end enterprise solutions, making it a market-leading digital transformation partner for businesses.
• The company provides comprehensive connectivity and smart living offerings to enrich people’s lives and cater to their diverse needs.
• HKT endeavors to contribute to smart city development and help its community tech forward.

Company Specialties:

• Fixed-line and broadband internet services
• Mobile services
• Integrated global communications
• Contact centers
• Innovation, IoT, mobile, technology, sustainability, and international services
• Fin Tech, Health Tech, A.I., big data, ecosystem, quadruple-play, entertainment, pay-TV, fiber backhaul, infrastructure, 5G, digital transformation, smart city, and cloud computing

Company Website: http://www.hkt.com

ASSUMPTION: HKT's extensive range of services and large employee base provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the marketing department and the broader organization.

Reporting Structure: The Assistant Marketing Manager will report directly to the Marketing Manager and work closely with cross-functional teams, including product, sales, and operations.

Work Arrangement: This is an on-site role with standard office hours, but flexibility is required to manage project demands and tight deadlines.

Growth Opportunities:

• Progression to a Marketing Manager or Senior Marketing Manager role
• Expansion into other areas of marketing or related fields within the organization
• Opportunities to work on high-impact projects and contribute to the company's strategic initiatives

ASSUMPTION: With strong performance and a demonstrated ability to manage and grow within the role, candidates can expect opportunities for career advancement within HKT.

🌍 Location & Work Environment

Office Type: HKT's headquarters is located in a modern, high-rise building with state-of-the-art facilities and amenities.

Office Location(s): 39/F, PCCW Tower, TaiKoo Place, 979 King's Road, Quarry Bay, Hong Kong

Geographic Context:

• Hong Kong is a vibrant, multicultural city with a strong business environment and numerous opportunities for professional growth and development.
• The Quarry Bay area is a major business hub with easy access to public transportation and numerous amenities.
• The office is located in a bustling, mixed-use development with retail, dining, and entertainment options nearby.

Work Schedule: The work schedule is primarily Monday to Friday, with flexibility for project demands and tight deadlines.

ASSUMPTION: The modern office environment and convenient location provide an ideal setting for productive work and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Marketing and industry knowledge
• Leadership and management skills
• Communication and presentation skills
• Language proficiency in English and Chinese
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of HKT's business and the specific requirements of the role
• Prepare examples of your marketing achievements and initiatives to discuss during the interview
• Be ready to discuss your language proficiency and provide samples of your English and Chinese copywriting

ATS Keywords: Marketing strategy, go-to-market, program launch, marketing collateral, campaign performance, digital media trends, project management, cross-functional teams, stakeholder management, marketing optimization, leadership, business acumen, communication, presentation, interpersonal skills, copywriting, MS Office proficiency, English, Chinese

ASSUMPTION: HKT's application process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and other relevant marketing tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
• Do you have a proven track record of driving results and continuous improvement in marketing initiatives?
• Are you adaptable and open to learning and growing in a rapidly evolving industry?

ASSUMPTION: Candidates who align with HKT's company values and work style will be well-suited to this role and the broader organizational culture.

⚠️ Potential Challenges

• Managing tight deadlines and multiple projects simultaneously
• Working effectively with cross-functional teams and stakeholders
• Adapting to a dynamic and fast-paced work environment
• Keeping up with the latest digital media trends and technologies
• Balancing the demands of the role with personal and professional commitments

ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and maintain a strong work-life balance in this demanding role.

📈 Similar Roles Comparison

• Compared to other Assistant Marketing Manager roles, this position offers a broader range of responsibilities and the opportunity to work on high-impact projects within a large, established organization.
• In the Hong Kong marketing industry, this role provides competitive compensation and benefits, as well as opportunities for professional growth and development.
• Career progression in this role could lead to opportunities in marketing management, related fields, or other areas of the organization, depending on the candidate's skills, performance, and interests.

ASSUMPTION: Candidates should research similar roles and the Hong Kong marketing industry to gain a better understanding of the competitive landscape and opportunities for career growth and development.

📝 Sample Projects

• Developing and implementing a go-to-market strategy for a new tech-related product or service
• Managing the end-to-end launch of a major marketing campaign, including planning, execution, and evaluation
• Creating and optimizing marketing collateral to improve campaign performance and drive results
• Analyzing campaign performance data to identify trends, insights, and opportunities for optimization
• Identifying and executing innovative digital initiatives to enhance HKT's marketing efforts and customer experience

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives candidates might work on in this role. The actual projects and responsibilities may vary depending on the organization's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy and organization?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does HKT support work-life balance for its employees?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in managing them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development. Candidates should tailor their questions to the specific role and their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job.pccw.com/hkt/job/Homg-Kong-Assistant-Marketing-Manager-HK/1065761566/
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing achievements and initiatives to discuss during the interview
• Be ready to discuss your language proficiency and provide samples of your English and Chinese copywriting
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.