📌 Core Information
🔹 Job Title: Assistant Marketing Manager - Acquisition
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Devise and execute data-led user growth strategies for Junglee Games
- Design and implement marketing strategies to drive user acquisition through digital platforms
- Work closely with cross-functional teams to optimize the acquisition funnel
- Conduct consumer research to identify user needs and unlock growth opportunities
- Analyze data and run A/B tests to iterate on new ideas and improve performance
ASSUMPTION: This role requires a strong background in performance marketing, particularly in B2C mobile app acquisition, to succeed.
📋 Key Responsibilities
✅ Devise and execute a data-led user growth strategy for Junglee Games
✅ Design and implement marketing strategies to drive user acquisition through digital platforms
✅ Work closely with product and performance marketing teams to optimize the acquisition funnel
✅ Conduct consumer research to identify user needs and current friction points
✅ Work with data and analytics teams to implement best measurement frameworks and run A/B tests
✅ Partner with creative teams to churn out new content/creatives
✅ Build fresh acquisition sources by challenging the status quo and envisaging a spectrum of possibilities
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong communication and presentation skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
Experience: 3-5 years of experience in performance marketing (FB and Google) with at least 3+ years in B2C mobile app acquisition marketing
Required Skills:
- Strong data analysis skills and fluency with MS Excel
- Structured problem-solving with on-the-feet thinking
- Good communication and presentation skills, verbal and written
- Experience managing a team and stakeholder management
Preferred Skills:
- Experience with RMG (Real-Money Gaming)
- Attention to detail and high bias for action
- Agility and adaptability
ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record in B2C mobile app acquisition are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 5,001-10,000 employees
Founded: 2012 (as Junglee Games)
Company Description:
- Junglee Games is a leader in the online skill gaming space with over 140 million users
- Part of the Flutter Entertainment Group, Junglee Games offers notable games like Howzat, Junglee Rummy, and Junglee Poker
- The company values innovation, data science, cutting-edge tech, and a values-driven culture
Company Specialties:
- Online skill gaming
- Mobile app development
- Data analysis and user research
Company Website: careers.flutterinternational.com
ASSUMPTION: As a large enterprise, Flutter International offers extensive resources and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time with flexible work arrangements
Growth Opportunities:
- Potential career progression within the marketing department
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to collaborate with cross-functional teams and develop transferable skills
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and fast-paced environment, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and modern work environment
Office Location(s): Junglee Gurgaon, India
Geographic Context:
- Junglee Gurgaon is a bustling commercial hub with numerous amenities and infrastructure
- The office is located in a prime location with easy access to public transportation
- The region offers a mix of urban and suburban living, with numerous residential options available
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The on-site work environment at Junglee Games fosters collaboration and innovation, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Performance marketing skills and experience
- Data analysis and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on problem-solving, stakeholder management, and teamwork
ATS Keywords: Performance Marketing, B2C Mobile App Acquisition, Data Analysis, A/B Testing, Cross-Functional Collaboration, Stakeholder Management, Problem-Solving, Creativity, User Research, Digital Marketing, Social Media Marketing, Content Creation, Agility, Attention to Detail, Team Management
ASSUMPTION: The interview process at Junglee Games is designed to assess candidates' skills, experience, and cultural fit, with a focus on performance marketing and data analysis.
🛠️ Tools & Technologies
- Google Ads and Facebook Ads Manager
- MS Excel and Google Sheets
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the performance marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Value Customers & Data
- Inspire Extreme Ownership
- Lead with Love
- Embrace Change
- Play the Big Game
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
Self-Assessment Questions:
- Do I have a strong background in performance marketing, particularly in B2C mobile app acquisition?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I have a high bias for action and attention to detail?
ASSUMPTION: Candidates who align with Junglee Games' company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced and dynamic nature of the online gaming industry
- Working with large datasets and complex analytics tools
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, attention to detail, and a high bias for action.
📈 Similar Roles Comparison
- This role is similar to a Performance Marketing Manager or Acquisition Manager in other companies, but with a stronger focus on data analysis and user research
- In the online gaming industry, this role is unique in its emphasis on skill-based gaming and user acquisition strategies
- Career progression in this role could lead to senior marketing positions or management roles within the company
ASSUMPTION: This role offers a unique opportunity to work in the fast-growing online gaming industry, with a focus on skill-based gaming and user acquisition strategies.
📝 Sample Projects
- Developing and executing a data-led user growth strategy for a new game launch
- Conducting user research to identify friction points in the acquisition funnel and proposing solutions to improve conversion rates
- Analyzing user data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects demonstrate the data-driven and collaborative nature of the role, with a focus on improving user acquisition and engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current acquisition funnel and any areas where you see potential for improvement?
- How does the marketing team collaborate with other departments, such as product and design?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does the company support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how is it enforced?
ASSUMPTION: These questions are designed to assess the company's culture, work environment, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your performance marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on problem-solving, stakeholder management, and teamwork
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
