Assistant Marketing Manager ( Arabic speaker )

📌 Core Information

🔹 Job Title: Assistant Marketing Manager (Arabic Speaker)

🔹 Company: AccorHotel

🔹 Location: Abu Dhabi, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and implementation of integrated marketing plans
• Executing marketing campaigns across various channels to drive revenue
• Collaborating with internal departments to ensure cohesive marketing initiatives
• Managing marketing budgets and tracking expenses
• Creating engaging marketing collateral and curating the hotel's image library
• Analyzing digital marketing performance and providing optimization recommendations
• Conducting market research and presenting campaign performance reports

ASSUMPTION: This role requires a strong understanding of digital marketing trends and a creative approach to campaign development.

📋 Key Responsibilities

✅ Assisting in developing and implementing integrated marketing plans aligned with hotel revenue goals and brand guidelines

✅ Supporting the execution of marketing campaigns across digital, social media, print, email, and on-property promotions

✅ Coordinating with internal departments to ensure marketing initiatives are cohesive and effectively communicated

✅ Contributing to annual marketing budget planning and tracking expenses

✅ Overseeing the creation of high-quality marketing collateral and ensuring adherence to brand standards

✅ Managing the hotel's website and online listings to ensure up-to-date and compelling content

✅ Curating and maintaining the hotel's image and video library

✅ Tracking and analyzing digital marketing performance using relevant analytics tools

✅ Assisting with email marketing campaigns, including list segmentation, content creation, and performance tracking

✅ Conducting market research to identify trends, competitive landscape, and new opportunities for the hotel

✅ Preparing detailed reports on campaign performance and presenting findings to the marketing team and other stakeholders

✅ Monitoring ROI for various marketing activities and suggesting improvements

ASSUMPTION: This role may require occasional weekend work or extended hours during peak periods.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 2-4 years of progressive experience in marketing, preferably within the luxury hospitality industry

Required Skills:

• Proven experience in digital marketing, social media management, and content creation
• Excellent written and verbal communication skills in English (Arabic is a strong advantage)
• Experience with graphic design software (e.g., Adobe Photoshop, Canva) is a plus
• Strong organizational skills and attention to detail
• Ability to work independently and in a team environment
• Proficient in Microsoft Office Suite and Google Suite

Preferred Skills:

• Experience working in the UAE market
• Fluency in additional languages
• Knowledge of the local hospitality industry

ASSUMPTION: Candidates with experience in luxury hospitality or a related service industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: AED 15,000 - 25,000 per month ( Industry standard for Assistant Marketing Manager roles in Abu Dhabi, based on experience level )

Benefits:

• Competitive salary and performance-based bonuses
• Generous employee discounts on hotel stays and F&B outlets
• Health insurance and wellness programs
• Opportunities for career growth and development within the Accor group
• Dynamic work environment with a multicultural team

Working Hours: Full-time position with standard working hours (40 hours/week), including occasional weekend work or extended hours during peak periods

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: AccorHotel was founded in 1967 and has since grown into one of the leading hospitality companies worldwide.

Company Description:

• AccorHotel is a global leader in the hospitality industry, offering a diverse portfolio of hotel brands and services
• The company is committed to providing exceptional guest experiences and fostering a culture of innovation and sustainability
• AccorHotel's extensive network of hotels and resorts caters to various market segments, from luxury to economy

Company Specialties:

• Hotel operations and management
• Brand development and marketing
• Loyalty programs and customer relationship management
• Food and beverage services

Company Website: https://www.group.accor.com/

ASSUMPTION: Working for a large corporation like AccorHotel offers opportunities for career advancement and exposure to diverse markets and brands.

📊 Role Analysis

Career Level: This role is an entry to mid-level position within the marketing department, offering opportunities for growth and development.

Reporting Structure: The Assistant Marketing Manager reports directly to the Director of Marketing & Communications and works closely with various internal departments.

Work Arrangement: This is an on-site position, requiring the candidate to be based in Abu Dhabi and work from the hotel's premises.

Growth Opportunities:

• Progression to a Marketing Manager or similar role within the Accor group
• Expanding responsibilities and managing a team
• Cross-functional opportunities within the hospitality industry

ASSUMPTION: Successful candidates in this role may have opportunities to advance their careers within the Accor group or explore other roles within the hospitality industry.

🌍 Location & Work Environment

Office Type: The hotel's office is located within the property, offering a dynamic and vibrant work environment.

Office Location(s): Fairmont Bab Al Bahr, Abu Dhabi, United Arab Emirates

Geographic Context:

• Abu Dhabi is the capital and second most populous city of the United Arab Emirates
• The city offers a multicultural environment with a mix of traditional and modern architecture
• Abu Dhabi is a major hub for tourism, business, and cultural events

Work Schedule: Standard working hours are from Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional weekend work or extended hours may be required during peak periods.

ASSUMPTION: Working in Abu Dhabi offers candidates the opportunity to live and work in a dynamic, multicultural city with a thriving hospitality industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the Director of Marketing & Communications and/or the Human Resources department
• Final interview or assessment with the General Manager or another senior leader

Key Assessment Areas:

• Digital marketing skills and knowledge
• Communication and presentation skills
• Cultural fit and alignment with AccorHotel's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the local hospitality industry and AccorHotel's brand
• Prepare examples of successful marketing campaigns or projects you've worked on
• Showcase your proficiency in Arabic, if applicable, and explain how it would benefit the role

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Graphic Design, Market Research, Email Marketing, Analytics, Integrated Marketing, Campaign Execution, Brand Management, Collaboration, Performance Tracking, Trend Analysis

ASSUMPTION: The interview process for this role may include assessments of both technical skills and cultural fit, as well as a discussion of the candidate's understanding of the local market and AccorHotel's brand.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Suite (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Graphic design software (Adobe Photoshop, Canva)
• Analytics tools (Google Analytics, social media analytics platforms)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Innovation
• Spirit of Conquest
• Optimism

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on results and continuous improvement
• Adaptability and flexibility in a multicultural setting

Self-Assessment Questions:

• Do I possess strong communication skills in English and Arabic (if applicable)?
• Am I comfortable working in a multicultural environment and collaborating with diverse teams?
• Do I have a proactive approach to problem-solving and a focus on delivering results?
• Am I adaptable and able to thrive in a dynamic and fast-paced work environment?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with AccorHotel's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a dynamic and fast-paced work environment
• Working occasional weekends or extended hours during peak periods
• Navigating a multicultural work environment and communicating effectively with diverse teams

ASSUMPTION: Successful candidates in this role will be able to manage their time effectively, prioritize tasks, and adapt to a fast-paced work environment.

📈 Similar Roles Comparison

• This role focuses on marketing and communications for a single hotel property, whereas similar roles in corporate or regional marketing departments may have a broader scope
• Working in the UAE market may present unique challenges and opportunities compared to other regions
• Career progression in this role may involve moving into a Marketing Manager position or exploring other opportunities within the Accor group

ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and interests.

📝 Sample Projects

• Developing and executing a social media campaign to promote a hotel event or special offer
• Creating a marketing brochure or flyer for a new hotel service or package
• Conducting market research to identify trends and opportunities in the local hospitality industry

ASSUMPTION: Successful candidates in this role will be able to demonstrate their ability to manage marketing projects from inception to completion, with a focus on driving results and exceeding expectations.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role support the overall marketing strategy for Fairmont Bab Al Bahr and the Accor group?
• What opportunities are there for professional development and growth within the Accor group?
• How does the company support work-life balance for employees?
• What are the most challenging aspects of working in the UAE hospitality industry, and how does AccorHotel address these challenges?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, as well as your proficiency in Arabic (if applicable)
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your ability to drive results and exceed expectations
• Follow up with the hiring manager or Human Resources department one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.