Assistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: Sony

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting market research and analysis to inform marketing strategies
• Developing and implementing promotional strategies for various projects and events
• Managing digital marketing activities and supporting team management
• Collaborating with internal and external stakeholders to maximize promotional activity effectiveness

ASSUMPTION: This role requires a strong understanding of the Chinese anime market and proficiency in both Japanese and Chinese languages. The ideal candidate will have a proven track record in marketing and team management, with a passion for anime or gaming.

📋 Key Responsibilities

✅ Conduct market research and analysis to inform marketing strategies, focusing on the Chinese anime market

✅ Develop and implement promotional strategies for various projects and events, integrating media, SNS, and event strategies

✅ Manage digital marketing activities, including SNS content creation and fan engagement campaigns

✅ Plan and execute offline events, including concept development, scheduling, budgeting, and vendor management

✅ Support team management by assisting with project scheduling, member business status tracking, and team atmosphere cultivation

ASSUMPTION: The role may require occasional overtime, especially during event planning and execution phases. Strong project management and communication skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 5+ years of marketing experience, with 2+ years in team management

Required Skills:

• Bilingual proficiency in Japanese and Chinese
• Strong market research and analysis skills
• Proven ability to develop and implement promotional strategies
• Experience in digital marketing and event planning

• Excellent project management and communication skills
• Strong problem-solving and critical thinking abilities
• Excellent time management and interpersonal skills
• Passion for anime or gaming

Preferred Skills:

• SEO knowledge
• Content creation experience
• Strong media networking skills

ASSUMPTION: Candidates with a master's degree in Marketing or a related field may have an advantage. Relevant industry experience in the anime or gaming sector is highly desirable.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a marketing manager role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Sony products
• Opportunities for professional development and training

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional overtime as needed.

ASSUMPTION: Sony offers competitive salaries and benefits packages for their employees. The final salary offer will depend on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sony is a global electronics and entertainment company, with a strong presence in the gaming and anime industries.

Company Size: Sony has 127 employees in its Biotechnology division, with a total of 10,592 followers on LinkedIn. As a large corporation, Sony offers numerous opportunities for career growth and development.

Founded: Sony Biotechnology was founded in 1995, with its headquarters in San Jose, California. The company has affiliate offices in Japan, China, and Europe.

Company Description:

• Sony Biotechnology specializes in flow cytometry instruments and reagents, supporting advanced biomedical research.
• The company is committed to producing and supporting high-quality, innovative products.
• Sony Biotechnology's research and development teams are based in Japan, with affiliate offices in China and Europe.

Company Specialties:

• Flow Cytometry Instruments
• Flow Cytometry Reagents

Company Website: http://www.sonybiotechnology.com/

ASSUMPTION: Sony Biotechnology is a subsidiary of Sony Corporation, focusing on biotechnology research. While the role is based in the Biotechnology division, the candidate may work with other Sony divisions, such as Sony Pictures or Sony Interactive Entertainment, depending on the specific projects they are assigned to.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Marketing Manager.

Reporting Structure: The Assistant Marketing Manager will report to the Marketing Manager and collaborate with various internal and external stakeholders, including marketing team members, event vendors, and media partners.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects, as agreed upon with the Marketing Manager.

Growth Opportunities:

• Progression to a full Marketing Manager role, as the company grows and expands its marketing team
• Opportunities to work on diverse projects and events, gaining experience in various aspects of marketing
• Potential to collaborate with other Sony divisions, such as Sony Pictures or Sony Interactive Entertainment, and gain exposure to different industries within the company

ASSUMPTION: As Sony is a large corporation with numerous divisions, there may be opportunities for the candidate to transfer to other roles or departments within the company, depending on their interests and performance.

🌍 Location & Work Environment

Office Type: The Shanghai office is a modern, professional environment, with a collaborative and dynamic work culture.

Office Location(s): Shanghai, China

Geographic Context:

• Shanghai is a major commercial and financial hub in China, with a vibrant anime and gaming culture
• The city offers numerous opportunities for networking and professional development in the entertainment industry
• Shanghai has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 6:00 PM, with occasional overtime as needed. The work schedule may vary depending on the specific projects and events the candidate is assigned to.

ASSUMPTION: The work environment may be fast-paced and demanding at times, especially during event planning and execution phases. Strong time management and organizational skills are essential for success in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Manager and/or other team members
• Final decision and offer

Key Assessment Areas:

• Language proficiency in Japanese and Chinese
• Market research and analysis skills
• Promotional strategy development and implementation
• Digital marketing and event planning experience
• Project management and communication skills
• Problem-solving and critical thinking abilities
• Cultural fit and passion for anime or gaming

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your passion for anime or gaming in your application materials
• Prepare for interview questions related to your market research and analysis skills, promotional strategy development, and event planning experience
• Be ready to discuss your problem-solving approach and how you handle challenges in a fast-paced work environment

ATS Keywords: Marketing strategy, market research, promotional activities, event planning, digital marketing, team management, anime, gaming, Japan, China, Japanese, Chinese

ASSUMPTION: Sony uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being invited for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Weibo, Bilibili, Xiaohongshu)
• Event planning and management software (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role. The candidate should be comfortable using Microsoft Office Suite, Google Workspace, and social media platforms, as well as other tools specific to event planning and project management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Research and Development
• Engineering and Technical Expertise

Work Style:

• Collaborative and dynamic work environment
• Strong focus on project management and communication
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you have a strong passion for anime or gaming, and how does this passion drive your work?
• How do you approach working in a fast-paced, collaborative environment, and how do you manage your time and priorities?
• How do you balance innovation and creativity with a strong focus on project management and execution?

ASSUMPTION: Sony values innovation, research and development, and engineering and technical expertise. Candidates who demonstrate a strong passion for anime or gaming, excellent project management and communication skills, and a collaborative work style will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including internal team members, event vendors, and media partners
• Adapting to a fast-paced, dynamic work environment
• Occasional overtime, especially during event planning and execution phases

ASSUMPTION: The role may present challenges related to time management, communication, and adaptability. Strong project management and communication skills, as well as a willingness to work overtime as needed, will be essential for success in this position.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Specialist position, with a focus on market research, promotional strategy development, and event planning
• However, this role has a stronger emphasis on team management and collaboration with internal and external stakeholders
• Compared to other marketing roles, this position offers opportunities for professional growth and development within a large corporation

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on team management and collaboration with diverse stakeholders sets it apart. The opportunity to work within a large corporation, with numerous divisions and growth prospects, is a significant advantage of this role.

📝 Sample Projects

• Developing a comprehensive market research report on the Chinese anime market, including trends, consumer behavior, and competitive analysis
• Planning and executing a large-scale anime event, including concept development, vendor management, and on-site event management
• Creating and implementing a digital marketing campaign to promote a new anime release, including SNS content creation and fan engagement strategies

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role. The candidate should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance, especially during busy event planning and execution phases?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company culture. Asking thoughtful questions demonstrates the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sony Global Careers job portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your passion for anime or gaming
• Prepare for interview questions related to your market research and analysis skills, promotional strategy development, and event planning experience
• Research Sony Biotechnology and the anime market in China to demonstrate your knowledge and enthusiasm for the role
• Follow up with the HR department one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.