Assistant Marketing Manager, Brand Advertising

📌 Core Information

🔹 Job Title: Assistant Marketing Manager, Brand Advertising

🔹 Company: Lowes

🔹 Location: Mooresville, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Retail, Marketing

🔹 Date Posted: April 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in understanding and creating marketing strategies into creative campaigns
• Ensuring programs stay on time, on budget, and on brand
• Working closely with cross-functional teams
• Serving as a subject matter expert on production processes and brand guidelines

ASSUMPTION: This role requires a strong understanding of marketing strategies and the ability to translate them into creative campaigns. It also demands excellent project management skills to keep programs on track and within budget.

📋 Key Responsibilities

✅ Partners within a small “pod” in an “agile” type setting to execute programs across the marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs.

✅ Partners with the brand advertising manager to have complete understanding of the Integrated Communications Brief, the goals the creative needs to achieve and to lead the creative teams to develop successful work.

✅ Lead point of contact for timelines and providing solutions for how we can address timing concerns.

✅ Works with and supports the brand advertising manager to provide actionable and supportive feedback to our creative team that is grounded in ensuring we are aligned to the strategy and always pushing the creative boundaries to stay ahead of the competition.

✅ Works closely with cross functional teams like .com, brand marketing, media, social/influencer, partnerships, and others to execute a 360 omni-channel experience.

✅ Support the Brand Engagement team in ensuring that all work aligns to our Brand Tone and Style Guide.

✅ Consistently stay connected and up to date on creative and advertising trends as well as our competitive set.

✅ Works closely with marketing operations on program timelines, review meetings and drive overall success of each program.

✅ Works closely with external creative agency to build solid working relationship, drive our timelines, partner on feedback, and support the creative team when questions or concerns arise.

✅ Be a problem solver.

ASSUMPTION: This role requires strong cross-functional collaboration, strategic thinking, and the ability to provide constructive feedback to creative teams.

🎯 Required Qualifications

Education: Bachelor's Degree in Business Administration, Merchandising, Marketing or relevant field

Experience: 3-5 years overall marketing experience, including 1-2 years of strong business acumen and experience running a P&L and/or working alongside P&L owners, 1-2 years of leadership experience, 1-2 years of experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams, 1-2 years of experience leading brand or category work at a retailer or CPG company

Required Skills:

• Marketing Strategy
• Creative Campaigns
• Cross-Functional Collaboration
• Project Management
• Brand Advertising
• P&L Management
• Leadership
• Strategic Brief Writing
• Omni-Channel Experience
• Creative Feedback
• Problem Solving
• Advertising Trends
• Relationship Building
• Brand Tone Alignment
• Production Process Expertise
• Agile Methodology

Preferred Skills:

• 1 Year Creative Agency experience

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in brand advertising, leadership, and cross-functional teamwork.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager role with 3-5 years of experience in the retail sector)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Plan with Company Match
• Employee Discount on Lowe's Products
• Tuition Assistance

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility based on project needs)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically home improvement

Company Size: 10,001+ employees (Large enterprise)

Founded: 1921

Company Description:

• Lowe's Companies, Inc. is a Fortune 50 home improvement company serving approximately 16 million customer transactions a week in the United States.
• With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates.
• Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts, and providing disaster relief to communities in need.

Company Specialties:

• Home Improvement
• Retail
• Home and Garden
• DIY

Company Website: talent.lowes.com/us/en

ASSUMPTION: Lowe's is a well-established company in the home improvement retail sector, with a strong focus on community involvement and employee development.

📊 Role Analysis

Career Level: Mid-level management (Assistant Manager)

Reporting Structure: Reports directly to the Manager or Sr. Manager of Brand Advertising

Work Arrangement: On-site, with some flexibility for remote work based on project needs

Growth Opportunities:

• Potential advancement to Manager or Sr. Manager of Brand Advertising role
• Expansion of responsibilities within the Brand Advertising team or other marketing departments
• Opportunities for cross-functional collaboration and learning within the broader Lowe's organization

ASSUMPTION: This role offers opportunities for career growth and development within the Lowe's organization, particularly for candidates interested in advancing their careers in brand advertising or marketing management.

🌍 Location & Work Environment

Office Type: Corporate headquarters with an "agile" work environment

Office Location(s): 1000 Lowes Blvd, Mooresville, NC 28117, US

Geographic Context:

• Mooresville, North Carolina, is located approximately 30 miles north of Charlotte, offering a mix of small-town charm and big-city amenities.
• The area is known for its strong manufacturing and logistics industries, as well as its vibrant arts and culture scene.
• Mooresville has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility based on project needs)

ASSUMPTION: The work environment at Lowe's headquarters is collaborative and dynamic, with a focus on agile project management and cross-functional teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and cross-functional team members
• Final interview with the Brand Advertising leadership team

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional collaboration and communication skills
• Project management and problem-solving abilities
• Cultural fit and alignment with Lowe's values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Lowe's company culture
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Lowe's recent marketing efforts and be prepared to discuss how you would build upon or improve them

ATS Keywords: Marketing Strategy, Creative Campaigns, Cross-Functional Collaboration, Project Management, Brand Advertising, P&L Management, Leadership, Strategic Brief Writing, Omni-Channel Experience, Creative Feedback, Problem Solving, Advertising Trends, Relationship Building, Brand Tone Alignment, Production Process Expertise, Agile Methodology

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing expertise, strategic thinking, and cultural fit with Lowe's.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Creative design software (e.g., Adobe Creative Suite)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, as well as familiarity with marketing automation platforms and creative design software.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Own It
• Invent, Simplify, and Adapt
• Safety First
• Win Together

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you demonstrate customer obsession in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
• How do you approach working with cross-functional teams to achieve common goals?

ASSUMPTION: Lowe's values a customer-focused, collaborative, and adaptable work environment, with a strong emphasis on safety and teamwork.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams with varying priorities and goals
• Keeping up with the fast-paced and ever-changing retail landscape
• Adapting to a large corporate environment with established processes and procedures

ASSUMPTION: This role may present challenges related to project management, cross-functional collaboration, and adapting to a large corporate environment.

📈 Similar Roles Comparison

• Compared to other Assistant Marketing Manager roles, this position places a stronger emphasis on cross-functional collaboration and project management
• In the retail industry, this role is more focused on brand advertising and less on promotional marketing compared to similar roles in other sectors
• Career progression in this role may follow a path similar to other marketing management roles within Lowe's or the broader retail industry

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or companies, with a focus on brand advertising and cross-functional collaboration in the retail sector.

📝 Sample Projects

• Developing and executing a comprehensive brand advertising campaign for a new product launch
• Collaborating with cross-functional teams to create a 360-degree omni-channel marketing strategy for a seasonal promotion
• Analyzing advertising trends and competitive set to inform and optimize Lowe's brand advertising strategy

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Assistant Marketing Manager role within Lowe's brand advertising team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand Advertising department?
• How does Lowe's approach cross-functional collaboration and communication within the marketing department?
• What are the most significant challenges facing the Brand Advertising team in the next 6-12 months, and how can this role contribute to addressing them?
• What opportunities exist for professional development and growth within the Brand Advertising team or broader Lowe's organization?
• How does Lowe's support work-life balance for its employees, particularly in roles like this one?

ASSUMPTION: These interview questions are designed to assess the candidate's fit with the team, understanding of the role's challenges and opportunities, and alignment with Lowe's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lowes Careers website
• Tailor your resume to highlight relevant marketing experience and skills, using keywords such as "Marketing Strategy," "Creative Campaigns," and "Cross-Functional Collaboration"
• Write a cover letter that demonstrates your understanding of the role and your fit with Lowe's company culture, addressing how your background and skills make you a strong candidate for this position
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on your role in developing and executing strategic marketing plans
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.