πΉ Job Title: Assistant Marketing Manager, Brand Advertising
πΉ Company: Lowes
πΉ Location: Mooresville, North Carolina, United States
πΉ Job Type: Full-Time
πΉ Category: Retail, Marketing
πΉ Date Posted: April 27, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of marketing strategies and the ability to translate them into creative campaigns. It also demands excellent project management skills to keep programs on track and within budget.
β Partners within a small βpodβ in an βagileβ type setting to execute programs across the marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs.
β Partners with the brand advertising manager to have complete understanding of the Integrated Communications Brief, the goals the creative needs to achieve and to lead the creative teams to develop successful work.
β Lead point of contact for timelines and providing solutions for how we can address timing concerns.
β Works with and supports the brand advertising manager to provide actionable and supportive feedback to our creative team that is grounded in ensuring we are aligned to the strategy and always pushing the creative boundaries to stay ahead of the competition.
β Works closely with cross functional teams like .com, brand marketing, media, social/influencer, partnerships, and others to execute a 360 omni-channel experience.
β Support the Brand Engagement team in ensuring that all work aligns to our Brand Tone and Style Guide.
β Consistently stay connected and up to date on creative and advertising trends as well as our competitive set.
β Works closely with marketing operations on program timelines, review meetings and drive overall success of each program.
β Works closely with external creative agency to build solid working relationship, drive our timelines, partner on feedback, and support the creative team when questions or concerns arise.
β Be a problem solver.
ASSUMPTION: This role requires strong cross-functional collaboration, strategic thinking, and the ability to provide constructive feedback to creative teams.
Education: Bachelor's Degree in Business Administration, Merchandising, Marketing or relevant field
Experience: 3-5 years overall marketing experience, including 1-2 years of strong business acumen and experience running a P&L and/or working alongside P&L owners, 1-2 years of leadership experience, 1-2 years of experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams, 1-2 years of experience leading brand or category work at a retailer or CPG company
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in brand advertising, leadership, and cross-functional teamwork.
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager role with 3-5 years of experience in the retail sector)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility based on project needs)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on employment status.
Industry: Retail, specifically home improvement
Company Size: 10,001+ employees (Large enterprise)
Founded: 1921
Company Description:
Company Specialties:
Company Website: talent.lowes.com/us/en
ASSUMPTION: Lowe's is a well-established company in the home improvement retail sector, with a strong focus on community involvement and employee development.
Career Level: Mid-level management (Assistant Manager)
Reporting Structure: Reports directly to the Manager or Sr. Manager of Brand Advertising
Work Arrangement: On-site, with some flexibility for remote work based on project needs
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the Lowe's organization, particularly for candidates interested in advancing their careers in brand advertising or marketing management.
Office Type: Corporate headquarters with an "agile" work environment
Office Location(s): 1000 Lowes Blvd, Mooresville, NC 28117, US
Geographic Context:
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility based on project needs)
ASSUMPTION: The work environment at Lowe's headquarters is collaborative and dynamic, with a focus on agile project management and cross-functional teamwork.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, Creative Campaigns, Cross-Functional Collaboration, Project Management, Brand Advertising, P&L Management, Leadership, Strategic Brief Writing, Omni-Channel Experience, Creative Feedback, Problem Solving, Advertising Trends, Relationship Building, Brand Tone Alignment, Production Process Expertise, Agile Methodology
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing expertise, strategic thinking, and cultural fit with Lowe's.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, as well as familiarity with marketing automation platforms and creative design software.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Lowe's values a customer-focused, collaborative, and adaptable work environment, with a strong emphasis on safety and teamwork.
ASSUMPTION: This role may present challenges related to project management, cross-functional collaboration, and adapting to a large corporate environment.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or companies, with a focus on brand advertising and cross-functional collaboration in the retail sector.
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Assistant Marketing Manager role within Lowe's brand advertising team.
ASSUMPTION: These interview questions are designed to assess the candidate's fit with the team, understanding of the role's challenges and opportunities, and alignment with Lowe's company culture and values.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.