Assistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: Tôn Thất Tùng, Bến Thành, Quận 1, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving event success through creative marketing strategies and data-driven decisions
• Collaborating with various teams to deliver compelling campaigns
• Building and maintaining clean, accurate marketing databases
• Analyzing market research and creating insightful reports
• Managing websites, e-newsletters, and social media presence

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making to maximize event success.

📋 Key Responsibilities

✅ Build and maintain clean, accurate marketing databases

✅ Analyze market research and create clear, insightful reports

✅ Plan and execute complete marketing campaigns for events

✅ Manage websites and e-newsletters, using analytics to improve campaign performance

✅ Work with Operations and Data Management teams on visitor registration systems

✅ Conceptualise, design, provide copy and supervise production of marketing collaterals

✅ Build relationships with trade media and industry associations

✅ Plan promotional trips to attract more buyers and develop partnerships

✅ Design and run onsite programs like knowledge theaters and tech tours

✅ Supervise survey teams to capture quality insights and visitor feedback

✅ Manage social media presence on platforms like LinkedIn and Facebook

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to manage multiple projects with tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Mass Communications, or equivalent

Experience: At least 5 years of working experience in the related field, with experience in exhibitions being an advantage

Required Skills:

• Excellent written and verbal communication skills
• Strong analytical thinking and creative problem-solving abilities
• Self-motivation and ability to handle multiple projects with tight deadlines
• Proficiency in MS Office (Word, Excel, PowerPoint, Access)

Preferred Skills:

• Familiarity with digital marketing, SEO, SEM, Google AdWords, and Google Display Network strategies
• Experience in exhibitions

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and marketing automation platforms may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Manager role in Vietnam is approximately VND 1,200,000,000 - VND 1,800,000,000 per year, based on experience and skills.

Benefits:

• Freedom & Flexibility: Colleagues rate the company highly for the flexibility and trust they receive, with most balancing time in the office with time working remotely
• Great Community: A welcoming culture with in-person and online social events, Walk the World charity day, and active diversity and inclusion networks
• Broader Impact: Take up to four days per year to volunteer, with charity match funding available too
• Career Opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning, with encouragement and support for internal job moves
• Time Out: Annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Flexible range of personal benefits to choose from, plus company-funded private medical cover
• ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

ASSUMPTION: The provided salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the Information Services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.

Company Size: Informa Group Plc. is a large company with over 10,000 employees globally, providing a broad range of opportunities and resources for employees.

Founded: Informa Group Plc. was founded in 1998, with a history of growth and expansion in the information services sector.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering colleagues the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business units, offering numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Assistant Marketing Manager reports directly to the Marketing Manager and works closely with various teams, including Operations, Data Management, and Sales.

Work Arrangement: This role is based in the company's office in Ho Chi Minh City, Vietnam, with a hybrid work arrangement that combines on-site and remote work.

Growth Opportunities:

• Progression to a Marketing Manager role, with increased responsibility and strategic decision-making
• Expansion into related roles within the marketing function or other business units within Informa Group Plc.
• International assignments or relocation opportunities, given the company's global presence

ASSUMPTION: This role offers strong potential for career growth and development within the marketing function and across the broader organization.

🌍 Location & Work Environment

Office Type: Informa Group Plc.'s office in Ho Chi Minh City is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): The office is located at Đường Tôn Thất Tùng, Bến Thành, Quận 1, Hồ Chí Minh, Vietnam.

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant business environment and a growing economy
• The city offers a mix of traditional culture and modern amenities, with a wide range of dining, entertainment, and recreational options
• Ho Chi Minh City has a tropical climate, with hot and humid weather year-round, and is prone to heavy rainfall during the monsoon season

Work Schedule: The standard workweek is Monday to Friday, with core hours from 8:00 AM to 5:00 PM. However, the role may require flexibility to accommodate event schedules and deadlines.

ASSUMPTION: The work environment at Informa Group Plc. is professional and collaborative, with a strong focus on employee engagement and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews with the hiring manager and relevant team members
• Final round interview with the Marketing Director or another senior leader
• Background check and reference verification

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the role and the company by researching recent events and campaigns
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact

ATS Keywords: Marketing databases, market research, marketing campaigns, digital marketing, SEO, SEM, Google AdWords, Google Display Network, website management, e-newsletters, social media management, analytical thinking, creative problem-solving, communication skills, project management, collaboration

ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, or HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce or HubSpot CRM)
• Data analysis tools (e.g., Excel, Google Analytics, or Tableau)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standard practices.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Informa Group Plc. prioritizes understanding and meeting the needs of its customers
• Inclusive: The company fosters a diverse and inclusive work environment, where everyone feels valued and respected
• Collaborative: Informa Group Plc. encourages teamwork and collaboration across its various business units and global offices
• Agile: The company embraces change and continuous improvement, adapting to new trends and market demands
• Expert: Informa Group Plc. values the expertise and knowledge of its employees, encouraging professional development and growth

Work Style:

• Results-driven: The company focuses on delivering measurable results and impact
• Data-informed: Informa Group Plc. uses data and analytics to guide decision-making and strategy
• Creative: The company encourages innovative thinking and approaches to marketing and events
• Adaptable: The company values employees who can adapt to new situations and challenges

Self-Assessment Questions:

• Do you have a proven track record of driving event success through creative marketing strategies and data-driven decisions?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines and multiple projects?
• Do you thrive in a collaborative, team-oriented work culture, and are you able to build and maintain strong relationships with internal and external stakeholders?

ASSUMPTION: Informa Group Plc. values employees who align with its core values and work style, and who are committed to driving results and continuous improvement.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to support event schedules and deadlines
• The company's large size and global presence may present communication and collaboration challenges across time zones and business units
• The role may involve managing multiple projects and priorities, requiring strong organizational skills and time management
• The company's focus on data-driven decision-making may require additional analysis and reporting responsibilities

ASSUMPTION: While Informa Group Plc. offers numerous opportunities and resources for employees, the role may present unique challenges that require strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position places a stronger emphasis on data analysis and reporting, requiring a higher level of comfort with data-driven decision-making
• In the context of the broader marketing industry, this role offers a unique blend of strategic and tactical responsibilities, with a strong focus on event marketing
• Career-wise, this role provides a strong foundation for progression into more senior marketing positions or related roles within the company

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on event marketing and data-driven decision-making.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for an annual industry event, including market research, database segmentation, and targeted outreach
• Analyzing event performance data and creating insightful reports to inform future marketing strategies and improve event success
• Managing the production and distribution of event marketing collateral, both on and offline, ensuring brand consistency and adherence to company guidelines

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Assistant Marketing Manager role at Informa Group Plc.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the broader marketing function?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Informa Group Plc. support the professional development and growth of its marketing employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Informa Group Plc. foster a culture of collaboration and innovation within its marketing teams?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, using the ATS keywords provided
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
• If applicable, prepare a portfolio or examples of your work to showcase your creativity and problem-solving skills
• Follow up with the hiring manager or HR representative one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.