📌 Core Information
🔹 Job Title: Assistant Marketing Manager, Campaign Loyalty
🔹 Company: Lowe's
🔹 Location: Mooresville, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omni-channel campaigns for customer engagement and retention
- Collaborating with cross-functional teams to create seamless customer journeys
- Serving as a subject matter expert for customer loyalty programs
- Working in an agile environment to drive organizational change through action
ASSUMPTION: This role requires a strong understanding of modern marketing solutions and the ability to work effectively with various teams to create successful customer engagement strategies.
📋 Key Responsibilities
✅ Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers
✅ Analyze and interpret data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys
✅ Work closely with partnership functions to connect with Loyalty operations, loyalty program team, DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end-to-end customer journey
✅ Support Customer Marketing Manager with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives
✅ Apply understanding of modern marketing solutions (e.g., data-enabled personalization) and channels during campaign planning
✅ Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
✅ Establish strong working relationships with cross-functional peers
ASSUMPTION: This role requires strong communication, collaboration, and analytical skills to succeed in a fast-paced, cross-functional environment.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Digital, E-Commerce, or a related field
Experience: 4 years of data-driven marketing experience, 2 years of strong business acumen and experience running a P&L and/or working alongside P&L owners, 2 years of experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams, 1 year of leadership experience, preferably in Agile cross-functional teams
Required Skills:
- Customer Marketing
- Data Analysis
- Campaign Execution
- Strategic Brief Writing
- Cross-Functional Collaboration
- Agile Team Leadership
- Omni-Channel Marketing
- Customer Engagement
- P&L Management
- KPI Measurement
- Trend Identification
- Modern Marketing Solutions
- Customer Journey Mapping
- Relationship Building
- Communication Skills
- Problem Solving
Preferred Skills:
- 2 years of experience leading customer marketing at a retailer
ASSUMPTION: While a background in retail customer marketing is preferred, candidates with relevant experience in other industries may also be considered.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the Retail sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Lowe's products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home improvement
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and development
Founded: 1921, with a rich history and established brand in the home improvement sector
Company Description:
- Lowe's is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States
- Operates or services more than 2,200 home improvement and hardware stores and employs over 300,000 associates
- Supports communities through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts
Company Specialties:
- Home Improvement
- Retail
- Home and Garden
- DIY Projects
Company Website: Lowes.com
ASSUMPTION: Lowe's is a well-established company with a strong brand and a commitment to community involvement and employee development.
📊 Role Analysis
Career Level: Mid-level marketing professional with opportunities for growth and advancement within the company
Reporting Structure: This role reports to the Manager or Sr. Manager of Customer Marketing and may oversee junior marketing associates or interns
Work Arrangement: On-site, with the possibility of occasional remote work based on business needs and team preferences
Growth Opportunities:
- Advancement to a Manager or Senior Manager role within the Customer Marketing department
- Expansion into other marketing roles or departments, such as Brand Marketing or Digital Marketing
- Opportunities to work on special projects or initiatives that may lead to increased responsibilities or promotions
ASSUMPTION: This role offers a clear path for career progression and provides opportunities for professional development and growth within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 1000 Lowes Blvd, Mooresville, NC 28117, US
Geographic Context:
- Mooresville is a suburban city located approximately 30 miles north of Charlotte, NC
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and a growing food and beverage scene
- Mooresville is home to the corporate headquarters of several major companies, providing a diverse and vibrant job market
Work Schedule: Full-time, typically Monday-Friday, with flexibility based on business needs and team preferences
ASSUMPTION: The work environment at Lowe's is collaborative, inclusive, and focused on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the department head or director
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign planning and execution experience
- Cross-functional collaboration and communication skills
- Problem-solving and strategic thinking abilities
- Alignment with Lowe's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the retail industry and customer marketing strategies
- Prepare examples of successful campaigns you've executed and the results you achieved
- Showcase your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Customer Marketing, Data Analysis, Campaign Execution, Strategic Brief Writing, Cross-Functional Collaboration, Agile Team Leadership, Omni-Channel Marketing, Customer Engagement, P&L Management, KPI Measurement, Trend Identification, Modern Marketing Solutions, Customer Journey Mapping, Relationship Building, Communication Skills, Problem Solving
ASSUMPTION: The application process at Lowe's is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department and team's preferences and the company's overall technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- Diverse and Inclusive
- Own It
- One Lowe's
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you demonstrate your commitment to customer obsession in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
- How do you approach building and maintaining strong relationships with cross-functional teams and stakeholders?
ASSUMPTION: Lowe's values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Working with large datasets and complex data analysis tools
- Collaborating effectively with cross-functional teams and stakeholders with varying priorities and perspectives
- Adapting to changes in business priorities and strategies
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven approach, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on customer loyalty and retention strategies, as well as its emphasis on data analysis and interpretation
- In the retail industry, customer marketing plays a critical role in driving customer engagement, loyalty, and lifetime value
- Career progression in customer marketing may lead to roles such as Senior Marketing Manager, Director of Customer Marketing, or Vice President of Customer Marketing
ASSUMPTION: This role offers a unique opportunity to specialize in customer marketing and develop expertise in customer loyalty and retention strategies.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage at-risk customers and drive repeat purchases
- Analyzing customer data to identify trends and opportunities for segmentation and personalized marketing strategies
- Collaborating with cross-functional teams to create a seamless omni-channel customer journey that drives engagement and loyalty
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Marketing department?
- How does Lowe's approach customer data privacy and security, and how does this impact our marketing strategies?
- What opportunities are there for professional development and growth within the Customer Marketing department and the company as a whole?
- How does Lowe's measure the success of its customer marketing campaigns, and how are these metrics used to inform future strategies?
- What is the company's approach to work-life balance, and how is this supported within the Customer Marketing department?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, and provide valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your understanding of the retail industry and customer marketing strategies
- Prepare examples of successful campaigns you've executed and the results you achieved, demonstrating your ability to work effectively with cross-functional teams and stakeholders
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
