Assistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: EnsembleIQ

🔹 Location: Toronto, Ontario, Canada (Remote)

🔹 Job Type: Full-Time, Hybrid (1 day in-office, 4 days remote)

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing programs for Canadian B2B brands and events
• Driving growth in media audience, event attendees, and advertiser/sponsorship leads
• Collaborating with various teams, including Marketing, Sales, and Event Operations
• Analyzing campaign performance and providing data-driven recommendations

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrixed environment.

📋 Key Responsibilities

✅ Supporting the overall marketing strategy for key brands and events

✅ Partnering with the Marketing Manager and Event Registration Specialist for marketing execution

✅ Leading sales marketing campaigns to generate qualified leads and increase the sales pipeline

✅ Developing brand marketing strategies and executing campaigns across various channels

✅ Managing marketing campaigns for multiple B2B events and awards

✅ Measuring, tracking, and analyzing campaign performance to optimize marketing strategies

✅ Coordinating with internal stakeholders to ensure timely and quality execution of key marketing projects

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or equivalent experience

Experience: 5+ years of B2B marketing experience, including sales marketing and event/webinar experience (retail and CPG markets preferred)

Required Skills:

• Proven track record in B2B marketing, sales marketing, and event marketing
• Strong copywriting skills with attention to detail
• Proficiency in marketing automation tools (e.g., Marketo), design tools (e.g., Canva or Adobe Suite), and marketing platforms (e.g., Stripo, Hootsuite, Swoogo, LinkedIn Ads, Google Ads)
• Excellent analytical skills and experience with campaign analysis and A/B testing
• Strong organizational skills and ability to manage multiple competing deadlines
• Excellent communication and presentation skills

Preferred Skills:

• Experience with retail media and content syndication
• Fluency in French

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful marketing campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 100,000 per year (based on industry standards for a Marketing Manager role in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time, 40 hours per week (with flexible hours and remote work options)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: EnsembleIQ is a North American business intelligence company delivering insightful information and actionable connections. They specialize in retail, retail technology, consumer goods, healthcare, and hospitality markets.

Company Size: EnsembleIQ has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2016, with a focus on providing creative solutions that connect suppliers and service providers with business-building communities.

Company Description:

• EnsembleIQ offers a range of services, including business intelligence, digital, social, event, research, and marketing services
• The company helps professionals make informed business decisions and gain a competitive advantage
• EnsembleIQ is committed to diversity and inclusion, providing accommodations throughout the recruitment and employment process

Company Specialties:

• Business Intelligence
• Digital Marketing
• Social Media Marketing
• Event Management
• Research Services
• Marketing Services

Company Website: ensembleiq.com

ASSUMPTION: EnsembleIQ's focus on providing actionable insights and connections makes it an attractive employer for marketing professionals seeking to make an impact in their respective industries.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, with opportunities for growth and advancement within the company.

Reporting Structure: The Assistant Marketing Manager reports directly to the Marketing Manager and works closely with the Senior Director of Marketing.

Work Arrangement: This is a hybrid role, with one day per week in the office and four days remote.

Growth Opportunities:

• Potential to take on more responsibilities and advance to a Marketing Manager role
• Opportunities to work on diverse brands and events within the EnsembleIQ portfolio
• Chance to develop skills in new marketing channels and platforms

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: EnsembleIQ's Toronto office is located in the downtown core, with a modern and collaborative work environment.

Office Location(s): 20 Eglinton Avenue West, Suite 1800, Toronto, Ontario M4R 1K8, CA

Geographic Context:

• Toronto is a multicultural city with a vibrant business community
• The downtown core offers easy access to public transportation, shopping, and dining options
• Toronto is home to a thriving tech and startup scene, with numerous networking opportunities

Work Schedule: Full-time, with flexible hours and remote work options available

ASSUMPTION: EnsembleIQ's hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with the Hiring Manager
• In-depth behavioral and skills-based interview with the Marketing Manager and/or Senior Director of Marketing
• Final interview with the Hiring Manager and/or another key stakeholder

Key Assessment Areas:

• Marketing strategy and campaign development
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and communication
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume and cover letter
• Demonstrate your understanding of the role and EnsembleIQ's business by providing specific examples of how you can contribute to the company's success
• Showcase your creativity and strategic thinking through your application materials

ATS Keywords: B2B Marketing, Sales Marketing, Event Marketing, Brand Marketing, Campaign Analysis, Copywriting, Design, Marketing Automation, Google Ads, Social Media Marketing, Collaboration, Communication, Results Focused, Organizational Skills, Adaptability

ASSUMPTION: EnsembleIQ's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketo
• Canva or Adobe Suite
• Stripo, Hootsuite, Swoogo, LinkedIn Ads, Google Ads
• Google Sheets

ASSUMPTION: EnsembleIQ uses industry-standard marketing tools and platforms to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and continuous learning
• Collaboration and teamwork
• Results-focused and proactive approach
• Process-driven and organized
• Adaptability and flexibility

Work Style:

• Fast-paced and dynamic environment
• Matrixed organization with cross-functional collaboration
• Focus on continuous improvement and innovation

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful B2B marketing campaigns?
• Are you comfortable working in a fast-paced, matrixed environment and collaborating with various teams?
• Do you have strong analytical skills and a data-driven approach to marketing?

ASSUMPTION: EnsembleIQ values candidates who are curious, creative, collaborative, and results-focused, with a strong work ethic and a commitment to continuous learning.

⚠️ Potential Challenges

• Managing multiple competing deadlines and priorities
• Working in a fast-paced, dynamic environment with frequent changes and new initiatives
• Collaborating with various teams and stakeholders, each with their own priorities and goals
• Adapting to new marketing channels and platforms as the industry evolves

ASSUMPTION: These challenges are common in a mid-sized, fast-growing company and can be overcome with strong organizational skills, adaptability, and a results-focused mindset.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position offers more tactical execution and less strategic planning
• In the B2B marketing industry, this role provides a unique blend of sales, brand, and event marketing experience
• Career progression from this role could include advancing to a Marketing Manager position or exploring other marketing specializations within EnsembleIQ

ASSUMPTION: This role offers a valuable opportunity to gain diverse marketing experience and make a significant impact on EnsembleIQ's B2B brands and events.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive event registrations and increase attendance
• Analyzing campaign performance data to optimize marketing strategies and improve ROI
• Collaborating with the sales team to create targeted marketing materials that generate qualified leads and increase the sales pipeline

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams and stakeholders within EnsembleIQ?
• What opportunities are there for professional growth and development within this role and the company?
• How does EnsembleIQ support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your marketing campaigns, including data-driven results and testimonials from colleagues or clients
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.