📌 Core Information
🔹 Job Title: Assistant Marketing Manager, Credit Card Acquisition
🔹 Company: PC Financial
🔹 Location: 500 Lake Shore Blvd W, Toronto, ON
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (4 days in office)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and delivery of marketing campaigns for PC Credit Cards
- Managing integrated marketing campaigns and ensuring timely execution of acquisition programs
- Collaborating with internal stakeholders and external partners to bring campaigns to life
- Monitoring and optimizing paid and owned channel performance
- Researching and tracking credit card and customer trends within the financial industry
ASSUMPTION: This role requires a strong understanding of marketing principles, digital marketing experience is a plus, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Assist in development and execution of the PC Credit Cards marketing plan
✅ Manage the end-to-end briefing and development of marketing projects
✅ Lead the project management and execution of integrated marketing campaigns
✅ Keep acquisition programs on track, meeting milestones in a timely manner
✅ Monitor and report on paid and owned channel performance, implementing optimizations
✅ Ensure proper testing and QA is done on all campaigns prior to execution
✅ Identify areas of opportunity for future programs and provide recommendations
✅ Work with Legal to ensure compliance of all customer-facing campaigns
✅ Work with Finance to manage budget, tracking, and invoicing for projects
✅ Research and track credit card and customer trends within the financial industry
ASSUMPTION: This role involves a high level of project management, stakeholder collaboration, and attention to detail to ensure campaigns are executed successfully.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or Commerce
Experience: 3-5 years of experience in marketing, digital marketing, or financial services
Required Skills:
- Strong verbal and written communication skills
- Demonstrated ability to assist in the development and execution of large integrated marketing campaigns
- Capacity to manage, prioritize, and deliver multiple tasks and projects effectively and on-time
- Ability to identify, diagnose, and quickly mediate issues that arise in projects, teams, and activities
- Strong self-starter, who leads with curiosity and has a passion to succeed
- Experience working in a fast-paced environment, either with or in an agency culture
Preferred Skills:
- Experience in the financial services or credit card industry
- Fluency in French
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and project management tools is expected for this role.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - 95,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in Toronto)
Benefits:
- Competitive benefits package
- Employee discounts on PC Financial products and services
- Opportunities for professional development and growth
Working Hours: Full-time, Monday to Friday, with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1999 (as a subsidiary of Loblaw Companies Limited)
Company Description:
- PC Financial offers payment products and services that reward Canadians every day
- Proudly serving over 3 million customers, PC Financial continues to grow by offering innovative payment solutions
- Shares the CORE values of Care, Ownership, Respect, and Excellence with Loblaw Companies Limited
Company Specialties:
- Everyday Banking Solutions
- Credit Card Solutions
- Mobile Banking
- Insurance
Company Website: http://www.pcfinancial.ca/
ASSUMPTION: PC Financial is a subsidiary of Loblaw Companies Limited, focusing on providing value to Canadians through payment products and services.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Marketing Manager, Credit Card Acquisition
Work Arrangement: Hybrid, with 4 days in the office at the Bathurst/Lakeshore location
Growth Opportunities:
- Potential advancement to Marketing Manager or similar roles with experience
- Broadening of responsibilities as the PC Credit Cards portfolio grows
- Opportunities to work on various marketing channels and campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 500 Lake Shore Blvd W, Toronto, ON
Geographic Context:
- Toronto, ON, Canada
- Multicultural city with a diverse population
- Access to public transportation and various amenities
Work Schedule: Full-time, Monday to Friday, with some flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, promoting flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Marketing knowledge and experience
- Project management skills
- Communication and collaboration skills
- Problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on or led
- Research PC Financial and the PC Credit Cards portfolio to demonstrate your understanding of the business
ATS Keywords: Marketing, Project Management, Digital Marketing, Credit Cards, Financial Services, Campaign Management, Stakeholder Collaboration, Customer Trends, Compliance, Budget Management
ASSUMPTION: Applicants should tailor their application materials to highlight the required skills and experiences for this role, as well as their passion for marketing and ability to thrive in a fast-paced environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Hootsuite)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Proficiency in relevant marketing, project management, and design tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Care: Demonstrating empathy, understanding, and support for colleagues and customers
- Ownership: Taking responsibility for one's actions and decisions, and driving results
- Respect: Valuing diversity, inclusion, and collaboration in all interactions
- Excellence: Striving for continuous improvement and delivering high-quality work
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering impact
Self-Assessment Questions:
- How do you demonstrate care and empathy in your work?
- Can you provide an example of a time when you took ownership of a project or situation?
- How do you foster respect and inclusion in a team environment?
- Describe a time when you went above and beyond to achieve excellence in your work?
ASSUMPTION: Applicants should assess their fit with PC Financial's company values and work style to ensure a successful and satisfying work experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating with various internal stakeholders and external partners
- Ensuring compliance with legal and regulatory requirements
- Keeping up with industry trends and competitor activities
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work collaboratively, and adapt to changes in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other Assistant Marketing Manager roles, this position offers a unique focus on the credit card acquisition market and the opportunity to work on a wide range of marketing channels
- Industry-specific context: The financial services industry is competitive and ever-evolving, requiring continuous learning and adaptation
- Career path comparison: This role offers a clear path to advancement to Marketing Manager or similar roles with experience
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to acquire new credit card customers
- Collaborating with the product team to launch a new credit card feature or benefit
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: Applicants should be prepared to provide examples of their marketing experience and how they have contributed to the success of previous campaigns or projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the most significant challenges facing the PC Credit Cards portfolio, and how can this role address them?
- How does PC Financial support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills, as well as your passion for the PC Credit Cards portfolio
- Prepare examples of successful marketing campaigns you've worked on or led
- Research PC Financial and the PC Credit Cards portfolio to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
