🔹 Job Title: Assistant Marketing Manager, Customer Marketing
🔹 Company: Lowe's Companies, Inc.
🔹 Location: Mooresville, NC (SSC) 1999
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of data-driven marketing, customer insights, and modern marketing solutions to effectively drive customer engagement and sales.
✅ Partner with Customer Marketing leadership to execute campaigns or test & learn optimizations within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers
✅ Analyze and interpret data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys
✅ Work with and support the Customer Marketing leadership to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization
✅ Leverage customer data, business insights, brand and business priorities and sales and margin goals to operationalize omni-channel journeys including but not limited to owned channels like Email/Push/App Inbox/SMS/WhatsApp, Lowes.com, and to paid channels in partnership with the media activation team, media agency, and paid platforms like Google, Meta, Epsilon Digital, etc.
✅ Measure KPIs, identify trends, and drive continuous improvement opportunities to better drive initiatives
✅ Apply understanding of modern marketing solutions and channels during campaign planning
✅ Operate in a constant, rapid test & learn environment and drive organizational change through action
✅ Be the customer champion and effectively communicate customer segment personalization strategy outside of own functional area to gain alignment
✅ Establish strong working relationships with cross-functional peers
ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to work effectively in a cross-functional team environment.
Education: Bachelor's Degree in Marketing, Digital, E-Commerce, or a related field
Experience: 3-5 years of data-driven marketing experience, with 1-2 years in strategic planning and cross-functional collaboration
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in using marketing technology tools and platforms is likely required for this role.
Salary Range: Based on industry standards for a Marketing Manager role with 3-5 years of experience in the retail sector, the estimated salary range is $70,000 - $100,000 per year. This range may vary depending on the candidate's specific experience and qualifications.
Benefits:
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications. Benefits information is based on typical benefits offered by large retailers.
Industry: Lowe's operates in the competitive retail home improvement industry, focusing on the DIY and Pro customer segments.
Company Size: Lowe's is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Lowe's was founded in 1921 and has since grown to become one of the largest home improvement retailers in the United States.
Company Description:
Company Specialties:
Company Website: Lowes.com
ASSUMPTION: Lowe's is committed to providing excellent customer service and supporting the communities it serves through various initiatives and programs.
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Assistant Marketing Manager reports directly to the Director of Customer Marketing and works closely with cross-functional teams, including Digital Marketing, Data Analytics, and Omnichannel Customer Journeys.
Work Arrangement: This role is on-site, with the expectation of working from the Mooresville, NC (SSC) 1999 location. However, some flexibility may be available for remote work, depending on the company's policies and the candidate's specific needs.
Growth Opportunities:
ASSUMPTION: Lowe's offers opportunities for career growth and development, with a focus on promoting from within the organization.
Office Type: Lowe's corporate headquarters is a traditional office environment, with open-plan workspaces and dedicated meeting rooms.
Office Location(s): Mooresville, NC (SSC) 1999
Geographic Context:
Work Schedule: The work schedule for this role is full-time, with a typical workweek of Monday through Friday, 8:00 AM to 5:00 PM. However, additional hours may be required to meet project deadlines or address urgent business needs.
ASSUMPTION: The work environment at Lowe's is collaborative and inclusive, with a focus on fostering a positive and productive work culture.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Data-driven marketing, customer insights, omni-channel marketing, digital marketing, data analytics, campaign planning, customer engagement, personalization, cross-functional collaboration, KPI measurement, agile methodologies, strategic planning, business performance, marketing technology, customer segmentation, trend analysis
ASSUMPTION: Lowe's uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
ASSUMPTION: Proficiency in using marketing technology tools and platforms is likely required for this role, as the Assistant Marketing Manager will be expected to work with various data-driven marketing tools to develop and execute campaigns.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Lowe's values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style are more likely to be successful in the interview process and in the role.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development, as the Assistant Marketing Manager will be expected to drive organizational change and improve business performance through data-driven marketing strategies.
ASSUMPTION: When comparing this role to similar positions, it is essential to consider the unique aspects of the retail home improvement industry and Lowe's competitive landscape, as well as the specific requirements and expectations of the role.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Assistant Marketing Manager, Customer Marketing role, with a focus on data-driven marketing, customer insights, and omni-channel marketing.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture, team dynamics, and growth opportunities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.