Assistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: Minor International

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing communication strategies to drive brand awareness and increase bookings
• Planning and executing marketing events and workshops
• Creating and supplying content for brand website, social media, and newsletters
• Managing third-party vendors and external agencies
• Collaborating with celebrities and influencers for brand endorsements
• Exploring business partnerships to expand customer databases
• Tracking and managing marketing budgets

ASSUMPTION: This role requires a strong understanding of the hospitality industry and the UAE market, as well as proficiency in social media platforms and digital marketing tools.

📋 Key Responsibilities

✅ Plan and develop marketing communication strategy, social trends, media planning and booking (offline) including above and below the line, Building brand awareness

✅ Plan and execute the marketing events, workshops, exhibition and all other related-activities

✅ Create and supply content by gathering necessary information about health & wellness and collaborate with outsourced copywriter to ensure convincing content, marketing and PR news for brand website, social media seeding and newsletter

✅ Manage third parties i.e. media agency, event organiser, PR agency, FDA agent to accomplish marketing activities as planned

✅ Control graphic designer to accomplish artwork and marketing materials

✅ Lead and Collaborate with celebrities/ KOLs/ experts and nutritionists to endorse and influence branding and product seeding

✅ Initiate marketing campaigns designed to inform people about new product availability

✅ Explore business partnership to expand more customer databases and offer them our partners’ privileges and discounts

✅ Ensure budgets are tracked and spent efficiently

ASSUMPTION: This role requires strong organizational skills and the ability to multitask and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, Business, or related field.

Experience: Minimum 3-5 years of experience in marketing, preferably in the hospitality industry.

Required Skills:

• Proficiency in social media platforms, email marketing tools, and content management systems
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Suite) is a plus
• Strong communication and interpersonal skills
• Excellent organizational and multitasking abilities
• Fluent in English; Additional language is an advantage
• Knowledge of the UAE market and hospitality trends is preferred

Preferred Skills:

• Proficiency in Arabic
• Experience with CRM software
• Knowledge of SEO and SEM strategies

ASSUMPTION: Candidates with experience in hospitality marketing and a strong understanding of the UAE market will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: ASSUMPTION: Based on industry standards for a marketing role in Dubai with 3-5 years of experience, the salary range is estimated to be between AED 15,000 - 25,000 per month (USD 4,083 - 6,805).

Benefits:

• Competitive salary package
• Performance-based bonuses
• Employee discounts on hotel stays and F&B outlets
• Health insurance and other benefits

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required during peak periods.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The actual salary range will be discussed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Minor International is a global hospitality leader with a network of over 560 hotels across six continents. They operate eight diverse hotel brands and a portfolio of related hospitality businesses.

Company Size: Minor International has 10,001+ employees worldwide, with a presence in over 56 countries. This size allows for ample opportunities for growth and career advancement.

Founded: Minor International was founded in 1978 and has since grown into a global hospitality leader.

Company Description:

• Minor International is a global hospitality leader with a network of over 560 hotels across six continents
• They operate eight diverse hotel brands, including Anantara, Avani, Elewana, NH, NH Collection, nhow, Oaks, and Tivoli
• Minor International also owns a collection of related hospitality businesses, such as luxury residences, private jets, restaurants and bars, spa and wellness, and river cruises and rail journeys

Company Specialties:

• Hotel operations and management
• Restaurant and food & beverage services
• Spa and wellness services
• Luxury residences and private jets

Company Website: http://www.minorhotels.com

ASSUMPTION: Minor International's diverse portfolio of hotel brands and related hospitality businesses offers candidates a unique opportunity to gain experience in various aspects of the hospitality industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in marketing, preferably in the hospitality industry.

Reporting Structure: The Assistant Marketing Manager will report directly to the Marketing Manager and work closely with various departments, such as F&B, Sales, Events, and Revenue, as well as external agencies and media partners.

Work Arrangement: This is an on-site, full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required during peak periods.

Growth Opportunities:

• Progression to a Marketing Manager role within the company
• Expanding responsibilities and managing a team
• Gaining experience in different hotel brands and related hospitality businesses within the Minor International portfolio

ASSUMPTION: With Minor International's diverse portfolio of hotel brands and related hospitality businesses, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The office is located within the Ibn Battuta complex on Sheikh Zayed Road, offering a modern and professional work environment.

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a vibrant and multicultural city with a thriving hospitality industry
• The Ibn Battuta complex offers easy access to shopping, dining, and entertainment options
• The hotel is conveniently located near public transportation, including the Dubai Metro

Work Schedule: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required during peak periods.

ASSUMPTION: The modern and professional work environment, combined with the vibrant and multicultural city of Dubai, offers an exciting and dynamic work experience for the successful candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the Marketing Manager
• Final interview with the General Manager
• Job offer

Key Assessment Areas:

• Marketing strategy and planning
• Event planning and execution
• Content creation and management
• Budget management
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the UAE market and hospitality trends
• Showcase your creativity and innovation in your application materials
• Prepare examples of successful marketing campaigns or events you have planned and executed

ATS Keywords: Marketing strategy, brand awareness, event planning, content creation, social media management, budget management, hospitality industry, UAE market, hotel marketing

ASSUMPTION: The interview process for this role may vary depending on the candidate's experience and qualifications. The typical process outlined above is based on industry standards for a mid-level marketing role.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)
• Graphic design tools (e.g., Canva, Adobe Suite)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's experience and the specific needs of the hotel. The list above is based on industry standards for a mid-level marketing role in the hospitality industry.

👔 Cultural Fit Considerations

Company Values:

• Passion for growth
• Integrity
• Respect
• Excellence
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible
• Creative and innovative
• Attention to detail

Self-Assessment Questions:

• Do you share Minor International's passion for growth and innovation?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have a proven track record of driving results and achieving success in your previous marketing roles?
• Are you adaptable and able to thrive in a dynamic and fast-paced work environment?

ASSUMPTION: Minor International values candidates who are passionate, innovative, and results-driven, with a strong work ethic and a collaborative spirit.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to the unique cultural and linguistic diversity of the UAE market
• Balancing the demands of various departments and external partners

ASSUMPTION: The successful candidate will be able to manage multiple projects and deadlines effectively, thrive in a fast-paced environment, and adapt to the unique cultural and linguistic diversity of the UAE market.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Executive position in the hospitality industry, but with a greater focus on event planning and management
• Unlike other marketing roles in the hospitality industry, this position requires a strong understanding of the UAE market and hospitality trends
• Career progression in this role may lead to a Marketing Manager or Director position within the company

ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in event planning and management, as well as the UAE market and hospitality trends.

📝 Sample Projects

• Planning and executing a marketing event or workshop to promote the hotel's wellness offerings
• Creating and managing a social media campaign to drive brand awareness and increase bookings
• Developing a marketing communication strategy to launch a new hotel product or service

ASSUMPTION: The successful candidate will have experience planning and executing marketing events, managing social media campaigns, and developing marketing communication strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the hotel?
• What are the biggest challenges facing the marketing department currently?
• How does Minor International support the professional development and growth of its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions will help the candidate better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or events you have planned and executed
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.