Assistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving event success through creative marketing strategies and data-driven decisions
• Collaborating with various teams to deliver compelling campaigns
• Building and maintaining clean, accurate marketing databases
• Analyzing market research and creating insightful reports
• Managing websites, e-newsletters, and social media presence

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making.

📋 Key Responsibilities

✅ Build and maintain clean, accurate marketing databases

✅ Analyze market research and create clear, insightful reports

✅ Plan and execute complete marketing campaigns for events

✅ Manage websites and e-newsletters, using analytics to improve campaign performance

✅ Work with Operations and Data Management teams on visitor registration systems

✅ Conceptualize, design, provide copy, and supervise production of marketing collaterals

✅ Build relationships with trade media and industry associations

✅ Plan promotional trips to attract more buyers and develop partnerships

✅ Design and run onsite programs like knowledge theaters and tech tours

✅ Supervise survey teams to capture quality insights and visitor feedback

✅ Manage social media presence on platforms like LinkedIn and Facebook

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis, with a focus on driving event attendance and engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Mass Communications, or equivalent

Experience: At least 5 years of working experience in the related field, with experience in exhibitions being an advantage

Required Skills:

• Excellent written and verbal communication skills
• Strong analytical thinking and creative problem-solving abilities
• Self-motivation and ability to handle multiple projects with tight deadlines
• Proficiency in MS Office (Word, Excel, PowerPoint, Access)

Preferred Skills:

• Experience in exhibitions
• Fluency in Vietnamese and English

ASSUMPTION: Proficiency in both Vietnamese and English is highly desirable for this role due to the location and target audience.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between VND 1,200,000,000 - VND 1,800,000,000 per year, based on industry standards for a marketing manager with 5-10 years of experience in Vietnam.

Benefits:

• Freedom & Flexibility: Colleagues rate Informa highly for the flexibility and trust they receive, with most balancing time in the office with time working remotely
• Great Community: A welcoming culture with in-person and online social events, charity initiatives, and active diversity and inclusion networks
• Broader Impact: Up to four days per year to volunteer, with charity match funding available
• Career Opportunity: Bespoke training, learning platforms, mentoring, and internal job move support
• Time Out: Annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Flexible range of personal benefits to choose from, plus company-funded private medical cover
• ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

Working Hours: Full-time, with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Informa operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.

Company Size: Informa is a large company with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.

Founded: Informa was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• Informa serves specialist markets through a range of international brands, including Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, SuperReturn International, Finovate, IGM, Routledge, and F1000.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa's extensive portfolio of brands and markets provides ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the company.

Reporting Structure: The Assistant Marketing Manager will report directly to the Marketing Manager and work closely with various teams, including Operations, Data Management, and Sales.

Work Arrangement: This role is on-site, with the opportunity for flexible working arrangements and remote work as needed.

Growth Opportunities:

• Progression to a full Marketing Manager role
• Expansion into other markets or brands within Informa
• Development of leadership and management skills

ASSUMPTION: With Informa's extensive portfolio of brands and markets, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Informa's Ho Chi Minh City office is a modern, collaborative workspace with a mix of open-plan and private spaces.

Office Location(s): 123 Tôn Thất Tùng, Bến Thành, Quận 1, Hồ Chí Minh, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant business environment and a growing events industry.
• The office is located in the heart of the city's central business district, with easy access to public transportation and amenities.
• The city offers a mix of traditional culture and modern urban living, with numerous attractions, restaurants, and entertainment options.

Work Schedule: Standard office hours (Monday-Friday, 8:30 AM - 5:30 PM) with the opportunity for flexible working arrangements and remote work as needed.

ASSUMPTION: The location of Informa's Ho Chi Minh City office provides easy access to the city's business hub and numerous amenities, making it an attractive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing and campaign management skills
• Data analysis and reporting abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Informa's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Demonstrate your understanding of the events industry and Informa's portfolio of brands
• Showcase your ability to work collaboratively with various teams and stakeholders

ATS Keywords: Marketing campaigns, event marketing, market research, data analysis, campaign management, stakeholder management, team collaboration, marketing strategy

ASSUMPTION: Informa's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Data analysis and visualization tools (e.g., Excel, Google Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the brand or market served by the candidate.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting customers at the heart of everything we do
• Collaborative: Working together to achieve more
• Inclusive: Embracing diversity and creating an environment where everyone can thrive
• Innovative: Pushing boundaries and challenging the status quo
• Integrity: Acting with honesty, fairness, and respect

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and strategic
• Adaptable and flexible
• Results-focused and proactive

Self-Assessment Questions:

• How have you demonstrated customer-centricity in your previous marketing roles?
• Can you provide an example of a time when you worked collaboratively with various teams to achieve a common goal?
• How do you approach data analysis and interpretation to inform your marketing strategies?

ASSUMPTION: Informa's company values and work style preferences provide a clear framework for assessing cultural fit and alignment with the organization's mission and goals.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic events industry
• Adapting to changes in market trends and customer preferences
• Collaborating with diverse teams and stakeholders with varying priorities and expectations

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position has a stronger focus on event marketing and data analysis
• Informa's portfolio of brands and markets provides unique opportunities for career growth and development
• This role requires a balance of creative and analytical skills, with a focus on driving event attendance and engagement

ASSUMPTION: This role offers a unique blend of marketing and events management experience, with opportunities for growth and development within Informa's extensive portfolio of brands and markets.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for an annual industry event, resulting in a 20% increase in attendee numbers
• Analyzing market research data to identify trends and opportunities, and presenting insights to senior leadership to inform strategic decision-making
• Managing a team of surveyors to capture quality insights and visitor feedback at an international exhibition, with a 95% satisfaction rate

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Assistant Marketing Manager role at Informa.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Informa support the growth and development of its marketing managers?
• What are the key priorities for this role in the first 90 days?
• How does Informa measure the success of its marketing campaigns and events?
• What are the most rewarding aspects of working in the events industry, according to current team members?

ASSUMPTION: These questions are designed to provide insight into the role's dynamics, Informa's culture, and the team's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc. job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Demonstrate your understanding of the events industry and Informa's portfolio of brands
• Showcase your ability to work collaboratively with various teams and stakeholders
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.