Assistant Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Doha, Ad Dawḩah, Qatar

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of marketing strategies for luxury hotels (Raffles & Fairmont Doha)
• Driving awareness, engagement, and bookings through integrated marketing campaigns
• Managing digital marketing efforts, including social media, content creation, and paid advertising
• Coordinating promotional activities, events, and partnerships
• Monitoring campaign performance and providing insights for continuous improvement

ASSUMPTION: This role requires a dynamic professional with expertise in digital marketing, branding, content creation, and public relations within the luxury hospitality industry. Strong communication skills and the ability to work in a fast-paced environment are essential.

📋 Key Responsibilities

✅ Marketing Strategy & Execution: Assist in developing and implementing integrated marketing campaigns, coordinate promotional activities, ensure brand messaging consistency, and support brand positioning and storytelling.

✅ Digital & Social Media Marketing: Manage social media accounts, create engaging content, analyze performance, optimize content strategy, support paid digital advertising campaigns, and collaborate with influencers.

✅ Public Relations & Media Engagement: Assist in developing PR strategies, create press releases and media pitches, maintain relationships with media and influencers, and coordinate media visits and influencer collaborations.

✅ Content Creation & Brand Management: Work closely with creative teams to produce high-quality marketing materials, ensure brand visuals and content align with standards, and support website and email marketing initiatives.

✅ Event Marketing & Partnerships: Assist in planning and promoting hotel events, develop partnerships with luxury brands, and coordinate with relevant teams to maximize marketing impact.

✅ Analytics & Reporting: Monitor campaign performance, generate reports, track ROI, and provide insights for continuous improvement.

ASSUMPTION: The role requires a high level of multitasking and the ability to work effectively in a fast-paced environment. Strong attention to detail and a creative mindset are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Minimum 3-5 years of experience in luxury hospitality marketing.

Required Skills:

• Strong knowledge of digital marketing, social media management, and PR
• Excellent written and verbal communication skills
• Experience with marketing tools such as Google Analytics, Meta Business Suite, and CRM platforms
• Creative mindset with strong attention to detail
• Ability to multitask and work in a fast-paced environment

Preferred Skills:

• Experience in luxury hospitality marketing
• Fluency in Arabic and English

ASSUMPTION: While not explicitly stated, experience in luxury hospitality marketing and fluency in Arabic and English are highly preferred for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for Assistant Marketing Manager roles in Doha, Qatar, the estimated salary range is QAR 25,000 - 35,000 per month (USD 6,840 - 9,660).

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for career growth and development within the AccorHotel group
• Employee discounts on hotel stays and food & beverage outlets

Working Hours: Full-time position with standard working hours, including weekends and holidays as required by the hotel's operations.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, focusing on luxury hotel brands such as Raffles and Fairmont. The company competes in the high-end segment of the market, catering to discerning travelers seeking exceptional experiences.

Company Size: AccorHotel is a large multinational corporation with over 96,000 employees worldwide. This size allows for extensive resources, career growth opportunities, and diverse work environments.

Founded: AccorHotel was founded in 1967 and has since grown into one of the world's leading hospitality companies, operating in over 110 countries with more than 4,800 properties.

Company Description:

• AccorHotel is dedicated to providing personalized services and expert solutions to suit all desires and needs, with 45 hotel brands across all segments.
• The company aims to reinvent the guest experience every day, breaking new ground to inspire new ways to experience the world.
• AccorHotel is committed to making a positive impact both locally and globally, ensuring hospitality benefits not only the few but all.

Company Specialties:

• Hospitality and catering services
• Luxury hotel brands, including Raffles and Fairmont
• Global hotel management and franchising

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive experience in the luxury hospitality industry makes it an attractive employer for professionals seeking to grow their careers in this sector.

📊 Role Analysis

Career Level: This role is an entry to mid-level marketing position, offering opportunities for career growth within the AccorHotel group.

Reporting Structure: The Assistant Marketing Manager will report directly to the Marketing Manager or a similar role within the hotel's management team.

Work Arrangement: This is an on-site, full-time position with standard working hours, including weekends and holidays as required by the hotel's operations. The role may require occasional overtime or on-call duties.

Growth Opportunities:

• Progression to a Marketing Manager or similar role within the AccorHotel group
• Expanding responsibilities and managing a team of marketing professionals
• Cross-functional learning opportunities within the hospitality industry

ASSUMPTION: Successful candidates in this role will have opportunities to grow their careers within AccorHotel, potentially moving into management positions or exploring other areas of the business.

🌍 Location & Work Environment

Office Type: The role is based at the Raffles & Fairmont Doha hotel, offering a dynamic and fast-paced work environment within the luxury hospitality industry.

Office Location(s): Doha, Qatar

Geographic Context:

• Doha is the capital and most populous city of Qatar, offering a multicultural and vibrant urban environment.
• The city is known for its modern architecture, luxury shopping, and cultural attractions, such as the Museum of Islamic Art and the Corniche waterfront promenade.
• Doha is also a major hub for international business and finance, providing ample opportunities for networking and professional growth.

Work Schedule: The role requires a flexible work schedule, including evenings, weekends, and holidays as needed to support hotel operations and marketing events.

ASSUMPTION: Working in a luxury hotel environment offers unique challenges and rewards, with the opportunity to interact with high-profile guests and contribute to exceptional guest experiences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager
• Final interview or assessment with senior leadership

Key Assessment Areas:

• Marketing and digital marketing skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and adaptability

Application Tips:

• Highlight relevant marketing and digital marketing experience, with a focus on luxury hospitality or related industries.
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
• Prepare examples of successful marketing campaigns or projects to discuss during the interview.
• Research AccorHotel and the Raffles & Fairmont Doha hotel to demonstrate your understanding of the company and its brands.

ATS Keywords: Digital marketing, social media management, PR, luxury hospitality, campaign management, analytics, event marketing, partnership development, communication skills, creative mindset, attention to detail, multitasking, fast-paced environment

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords from the job description to increase their chances of passing through Applicant Tracking Systems (ATS).

🛠️ Tools & Technologies

• Google Analytics
• Meta Business Suite (formerly Facebook Business Manager)
• CRM platforms (e.g., Salesforce, HubSpot, or Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva, or Microsoft Office)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Guest-centricity: Putting guests at the heart of everything AccorHotel does
• Respect: Valuing diversity and inclusion, treating everyone with kindness and consideration
• Integrity: Acting ethically and honestly in all aspects of the business

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a passion for creating exceptional guest experiences in a luxury hospitality setting?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on team collaboration?
• Do you possess strong communication skills and the ability to multitask effectively?

ASSUMPTION: Successful candidates in this role will demonstrate a strong cultural fit with AccorHotel's values and work style, with a genuine passion for luxury hospitality and a commitment to exceptional guest experiences.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
• Working in a fast-paced, dynamic environment with a high degree of multitasking and adaptability.
• Dealing with the unique demands and expectations of luxury hospitality, including high-profile guests and exceptional service standards.
• Adapting to a multicultural work environment and understanding the specific cultural nuances of the luxury hospitality industry in Doha, Qatar.

ASSUMPTION: Applicants should be aware of the unique challenges and demands of working in luxury hospitality and be prepared to adapt to a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other Assistant Marketing Manager roles in the hospitality industry, this position offers a unique opportunity to work with luxury hotel brands and gain experience in high-end marketing strategies.
• In the broader context of the hospitality industry, this role provides valuable insights into the marketing and branding of luxury hotels, with potential applications in other sectors seeking to create premium brand experiences.
• Career progression in this role could lead to management positions within AccorHotel or other hospitality companies, with the potential to specialize in luxury hotel marketing or explore other areas of the business.

ASSUMPTION: Applicants should consider the unique opportunities and challenges presented by this role in comparison to similar positions within the hospitality industry and beyond.

📝 Sample Projects

• Developing and executing a social media marketing campaign to promote a luxury hotel's new restaurant or spa facility.
• Coordinating a high-profile event or partnership with a luxury brand to enhance the hotel's visibility and reputation within the local market.
• Analyzing and optimizing the hotel's website and digital marketing efforts to improve search engine rankings and drive direct bookings.

ASSUMPTION: These sample projects illustrate the range of marketing and digital marketing tasks that an Assistant Marketing Manager might be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for the hotel and how this role would contribute to its development and execution?
• How does the hotel's marketing team collaborate with other departments, such as Sales, F&B, and Operations, to maximize marketing impact?
• What opportunities are there for professional growth and development within the AccorHotel group, particularly for individuals interested in luxury hospitality marketing?
• How does the hotel support work-life balance for its employees, particularly in a fast-paced, dynamic work environment?
• What are the most significant challenges facing the luxury hospitality industry in Doha, Qatar, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company culture, and the broader industry context, helping applicants make informed decisions about their career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers portal
• Tailor your resume and cover letter to highlight relevant marketing and digital marketing experience, with a focus on luxury hospitality or related industries.
• Prepare examples of successful marketing campaigns or projects to discuss during the interview.
• Research AccorHotel and the Raffles & Fairmont Doha hotel to demonstrate your understanding of the company and its brands.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.