📌 Core Information
🔹 Job Title: Assistant Marketing Manager (Global)
🔹 Company: Prolifics
🔹 Location: Hyderabad, India
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving global marketing initiatives across digital platforms
- Developing and executing marketing strategies aligned with global objectives
- Conducting market research and competitive analysis
- Collaborating with cross-functional teams to build compelling value propositions
- Tracking performance metrics and generating actionable insights
- Supporting branding and thought leadership initiatives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, global environment.
📋 Key Responsibilities
✅ Lead digital marketing initiatives, including SEO, social media, content marketing, paid campaigns, webinars, and account-based marketing
✅ Develop and execute marketing strategies aligned with global objectives, regional trends, and sales goals
✅ Conduct comprehensive market research and competitive analysis to uncover new opportunities and optimize positioning
✅ Collaborate cross-functionally with sales, product, and delivery teams to build compelling value propositions
✅ Track performance metrics, analyze campaign ROI, and generate actionable insights for continuous improvement
✅ Support branding and thought leadership initiatives that elevate Prolifics’ reputation in key global markets
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data-driven optimization.
🎯 Required Qualifications
Education: B.Tech/BE/M.Tech/MCA/M.Sc in a relevant field
Experience: 5+ years of hands-on marketing experience, preferably in IT services, digital transformation, or technology
Required Skills:
- Strong expertise in digital marketing tools & platforms (HubSpot, Google Analytics, LinkedIn Campaign Manager, etc.)
- Proven skill in strategic planning, crafting customer journeys, and managing multi-channel campaigns
- Experience with market studies, competitor analysis, and segmentation research
- Excellent communication, storytelling, and stakeholder management skills
- Ability to thrive in a fast-paced, global environment with diverse teams
Preferred Skills:
- Experience with account-based marketing (ABM) strategies
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong blend of strategic thinking, tactical execution, and analytical skills will excel in this role.
💰 Compensation & Benefits
Salary Range: INR 12-18 lakhs per annum (Based on experience and skills)
Benefits:
- Health insurance
- Retirement benefits
- Employee stock options
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work on occasion
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 5+ years of experience in India.
📌 Applicant Insights
🔍 Company Context
Industry: Global technology solutions provider
Company Size: Medium (201-500 employees)
Founded: 1980
Company Description:
- Prolifics is a global technology solutions provider with a presence across North America, Europe, Middle East, and Asia
- The company specializes in software development, digital transformation, and technology services
- Prolifics has consistently ranked as a dream company to work for and a dream employer of the year
Company Specialties:
- Software development
- Digital transformation
- Technology services
- Consulting and system integration
Company Website: www.prolifics.com
ASSUMPTION: Prolifics offers a stable work environment with opportunities for high growth and global exposure.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: Reports directly to the Global Marketing Director
Work Arrangement: On-site, with occasional remote work flexibility
Growth Opportunities:
- Potential to lead global marketing campaigns and teams
- Opportunities to work with Fortune 500 clients
- Chance to gain international exposure and experience
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid work arrangement
Office Location(s): Hyderabad (Mindspace#12B)
Geographic Context:
- Hyderabad is a major tech hub and offers a vibrant work environment
- The office is located in the Mindspace IT Park, which has numerous amenities
- The city has a moderate climate, with warm summers and mild winters
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (if applicable)
- On-site or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Data analysis and reporting
- Communication and presentation skills
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Prolifics' industry and competitors to demonstrate your market knowledge
- Practice common marketing interview questions and brush up on your data analysis skills
ATS Keywords: Digital marketing, SEO, social media, content marketing, paid campaigns, webinars, ABM, market research, competitive analysis, strategic planning, customer journeys, multi-channel campaigns, communication skills, storytelling, stakeholder management
ASSUMPTION: The interview process may include assessments of both hard and soft skills, as well as a review of the candidate's portfolio or past work.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- LinkedIn Campaign Manager
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and ethical behavior
- Accountability and results-driven approach
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay updated with the latest marketing trends and technologies?
- Can you describe a time when you had to pivot a marketing strategy due to changing market conditions?
- How do you approach building and maintaining strong relationships with stakeholders?
ASSUMPTION: Candidates who align with Prolifics' values and work style will be more likely to succeed and enjoy their time at the company.
⚠️ Potential Challenges
- Managing multiple global marketing campaigns simultaneously
- Adapting to different regional trends and preferences
- Balancing strategic planning with day-to-day campaign execution
- Working with diverse teams across different time zones
- Keeping up with the fast-paced nature of the technology industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager position, but with a global focus and increased responsibility for strategic planning
- Compared to other marketing roles in the technology industry, this position offers a unique blend of strategic and tactical responsibilities
- Career progression may include moving into a global marketing director or chief marketing officer role
ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall professional development plan.
📝 Sample Projects
- Developing and executing a global SEO strategy to improve organic traffic and lead generation
- Launching a targeted account-based marketing (ABM) campaign to engage key enterprise clients
- Conducting a comprehensive market analysis to identify new opportunities for expansion into emerging markets
ASSUMPTION: These projects are representative of the types of initiatives the successful candidate will be expected to lead or contribute to.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does Prolifics support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how is this role expected to manage their time?
ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and helps them make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Prolifics' industry and competitors to demonstrate your market knowledge
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
