Assistant Marketing Manager (International Firmwide Marketing)

📌 Core Information

🔹 Job Title: Assistant Marketing Manager (International Firmwide Marketing)

🔹 Company: Morgan Stanley

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of integrated marketing plans and campaigns
• Managing the International Marketing annual roadmap calendar
• Overseeing content approval processes
• Collaborating with various teams to develop creative assets
• Working closely with stakeholders from different business units and regions

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple priorities in a fast-paced environment.

📋 Key Responsibilities

✅ Supporting the Firmwide Marketing Executive Director on marketing campaigns across various initiatives and business lines

✅ Communicating with stakeholders in a timely manner and sharing status updates, results, and insights

✅ Managing the International Marketing annual roadmap calendar

✅ Overseeing the content approval process, managing stakeholder expectations and timelines

✅ Working closely with the firm's internal Creative Studio to develop and deliver creative assets, templates, and collateral for key campaigns and to assist local teams

✅ Providing brand oversight and governance regionally and working closely with the Firm's internal Creative Studio

✅ Supporting the regional implementation of the employer brand proposition

✅ Supporting HR with talent acquisition with marketing strategy and execution, especially across Campus campaigns

✅ Coordinating and managing the execution of EMEA firmwide digital signage

✅ Managing the branded merchandise strategy for EMEA, including the relationship with the vendor, governance and selection of products, brand approvals and internal communication

✅ Drafting briefs, and coordinating local photo and video shoots, setting clear objectives, liaising with photographers/vendors

✅ Managing all aspects of the regional photo library

✅ Supporting the management of regional MS.com pages by advising on content and UX and keeping content up to date

✅ Contributing to internal communications campaigns to engage employees for marketing campaigns

✅ Where appropriate/needed representing for our International Marketing colleagues at meetings and facilitating communication amongst wider Marketing colleagues, particularly in Asia

✅ Supporting our Industrial Placement Student facilitating an environment which contributes to their learning and longer-term career development

✅ Proactively keeping up-to-speed with global marketing strategy and act as a brand ambassador for Firmwide Marketing locally

ASSUMPTION: This role involves a high degree of collaboration and coordination with various teams and stakeholders, both locally and globally.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: Minimum of 5-7 years of experience across marketing, brand management, content, creative development, and stakeholder management

Required Skills:

• Proactive and creative self-starter, with a 'can do' attitude and strong organizational skills
• Ability to work tactically when required and take up ad-hoc requests and projects that come up
• Strong attention to detail in pursuit of thoroughness and accuracy
• Excellent written and verbal communication skills; copywriting skills are a plus
• Understanding of the creative briefing process and experience developing creative assets working with internal and external agencies

Preferred Skills:

• Previous experience in asset management

ASSUMPTION: Candidates with experience in a large financial, professional or insurance services organization or creative/marketing agency would be highly desirable.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (Estimated based on industry standards for a Marketing Manager role in London)

Benefits:

• Competitive benefits package
• Flexible working opportunities
• Equal opportunities employer with a strong commitment to diversity and inclusion

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, wealth management, and investment management services.

Company Size: Morgan Stanley has over 10,000 employees globally, providing a large and diverse work environment.

Founded: Morgan Stanley was founded in 1935 and has since grown to become one of the world's leading financial institutions.

Company Description:

• Morgan Stanley is committed to maintaining the first-class service and high standard of excellence that have defined the firm for over 89 years.
• The company's values include putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back.
• Morgan Stanley offers an opportunity to work alongside the best and the brightest, in an environment where employees are supported and empowered.

Company Specialties:

• Sales & Trading
• Investment Banking
• Investment Management
• Prime Brokerage
• Research
• Institutional Consulting
• Wealth Management
• and Private Wealth Management

Company Website: http://www.morganstanley.com

ASSUMPTION: Morgan Stanley's large size and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the Manager level, with the opportunity to grow into more senior roles within the Marketing department or other areas of the business.

Reporting Structure: The Assistant Marketing Manager reports to the Executive Director International Firmwide Marketing, who is based in London.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.

Growth Opportunities:

• Progression to a Senior Marketing Manager role
• Expansion into other areas of the business, such as Investment Banking or Wealth Management
• Opportunities to work on high-profile, global projects and campaigns

ASSUMPTION: The growth opportunities for this role are significant, given Morgan Stanley's large size and global presence.

🌍 Location & Work Environment

Office Type: The London office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): 2000 Westchester Ave, Purchase, New York, US; 2 The Esplanade, Perth, WA 6000, AU; 1585 Broadway, New York, NY 10036, US

Geographic Context:

• London is a major global financial hub, with a vibrant and multicultural work environment.
• The city offers a wide range of cultural, recreational, and dining options.
• London has a temperate maritime climate, with mild winters and warm summers.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for occasional remote work)

ASSUMPTION: The London office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• On-site or virtual interview with the hiring manager and a member of the HR team
• Final round interview with additional stakeholders

Key Assessment Areas:

• Cultural fit with Morgan Stanley's values and work environment
• Marketing and brand management skills
• Stakeholder management and communication skills
• Ability to manage multiple priorities and work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience
• Demonstrate your understanding of Morgan Stanley's business and values in your application materials
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing, Brand Management, Content Development, Creative Development, Stakeholder Management, Organizational Skills, Communication Skills, Copywriting, Creative Briefing, Collaboration, Attention to Detail, Proactivity, Project Management, Talent Acquisition, Internal Communications, Marketing Strategy

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on cultural fit and relevant marketing and brand management experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Marketo or other marketing automation platforms
• Google Analytics or other web analytics tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns the Assistant Marketing Manager is working on.

👔 Cultural Fit Considerations

Company Values:

• Putting clients first
• Doing the right thing
• Leading with exceptional ideas
• Committing to diversity and inclusion
• Giving back

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and proactive
• Adaptable and flexible

Self-Assessment Questions:

• How do you align with Morgan Stanley's value of putting clients first in your approach to marketing and brand management?
• How comfortable are you working in a fast-paced, dynamic work environment with multiple stakeholders?
• How do you approach proactively keeping up-to-date with global marketing strategy and acting as a brand ambassador for Firmwide Marketing locally?

ASSUMPTION: Successful candidates for this role will demonstrate a strong cultural fit with Morgan Stanley's values and work style.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role requires a high degree of collaboration and coordination with various teams and stakeholders, which may be challenging for candidates who prefer to work independently
• The role may require occasional travel to other Morgan Stanley offices or client sites, which may be challenging for candidates who prefer to work remotely
• The competitive nature of the financial services industry may present challenges in terms of meeting business objectives and client expectations

ASSUMPTION: The potential challenges for this role are significant, given the fast-paced and dynamic nature of the work environment and the competitive nature of the industry.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role in a smaller organization, this role offers greater exposure to global marketing strategy and the opportunity to work on high-profile, international campaigns
• Compared to a Brand Manager role in a consumer goods company, this role offers greater exposure to financial services industry-specific marketing and branding challenges and opportunities
• Compared to a Marketing Specialist role in a digital marketing agency, this role offers greater exposure to integrated marketing campaigns and the opportunity to work on a broader range of marketing channels and tactics

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles in other industries or organization sizes.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new investment product
• Managing the regional implementation of Morgan Stanley's employer brand proposition across multiple channels and touchpoints
• Collaborating with the firm's internal Creative Studio to develop and deliver creative assets for a major marketing event

ASSUMPTION: The sample projects for this role are designed to highlight the global and integrated nature of the marketing campaigns and initiatives the Assistant Marketing Manager will be working on.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and initiatives that the Assistant Marketing Manager will be working on in this role?
• How does this role fit into the broader marketing organization and Firmwide Marketing team?
• What opportunities are there for professional growth and development within the Marketing department and the broader organization?
• How does Morgan Stanley support work-life balance for employees in this role?
• What are the key priorities for the Assistant Marketing Manager in the first 30, 60, and 90 days in this role?

ASSUMPTION: The key questions to ask during the interview for this role are designed to provide insight into the day-to-day responsibilities, career growth opportunities, and work-life balance considerations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience and demonstrate your understanding of Morgan Stanley's business and values
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.