📌 Core Information
🔹 Job Title: Assistant Marketing Manager - Mandarin - Penang
🔹 Company: Teleperformance
🔹 Location: Penang, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns across multiple channels to drive brand awareness, leads, and engagement
- Managing email campaigns and databases, with a focus on segmentation and member life cycles
- Creating high-quality content and assets in multiple languages for various platforms
- Collaborating with stakeholders and providing regular performance reports
- Analyzing campaign data to optimize performance and improve strategies
ASSUMPTION: This role requires a strong understanding of Asia's business landscape and digital marketing principles. Proficiency in Mandarin is beneficial for regional campaigns targeting Chinese-speaking markets.
📋 Key Responsibilities
✅ Manage campaign schedules and execute marketing campaigns across email and other channels
✅ Brainstorm and create new marketing campaigns to capture interest, build awareness, and assist partner members through the purchase journey
✅ Manage the database and segmentation of members to target them with the right message at the right time
✅ Support Asia's brands growth through education, nurturing, re-engagement, and retention strategies
✅ Manage the creation of assets in multiple languages and across emerging channels
✅ Support the preparation of quarterly reports for partners
✅ Analyze campaign performance and provide regular reports to optimize results
✅ Assist with the production of artwork, sourcing images, and writing and editing copy
✅ Create clear briefs for team members and interpret briefs to deliver work autonomously
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3 to 5 years of experience in digital marketing, content marketing, social media marketing, and email marketing, with regional experience in Asia
Required Skills:
- Expertise in content writing, digital advertising, email, and social media management
- Proven experience in high-volume email campaigns and managing marketing campaigns from inception to launch and analysis
- Hands-on experience working with email campaign management tools such as Acoustic, Marketo, or Mailchimp
- Hands-on experience managing social media platforms, including WeChat, Line, WhatsApp, Facebook, Instagram, and TikTok
- Ability to assess workload timeframes and priorities, plan, and deliver multiple tasks on time
- Good command of English (spoken and written), with proficiency in Mandarin being a plus
- Experience working with agency and partnership stakeholders
- Understanding of the travel and cruise industry (a plus)
Preferred Skills:
- Experience with search and social campaigns
- Familiarity with Asia-specific marketing channels
ASSUMPTION: Candidates with experience in the travel and cruise industry or familiarity with Asia-specific marketing channels may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between MYR 6,000 and MYR 9,000 per month, based on industry standards for mid-senior level marketing roles in Malaysia. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Medical insurance
- Retirement benefits
- Employee discounts
- Training and development opportunities
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may vary depending on the company's policies and the candidate's employment contract.
📌 Applicant Insights
🔍 Company Context
Industry: Teleperformance is a global leader in digital customer experience management and related services, with a strong presence in the Asia-Pacific region.
Company Size: Teleperformance is a large corporation with over 383,000 employees worldwide, providing a structured and established work environment.
Founded: Teleperformance was founded in 1978 and has since grown into a global company with operations in over 80 countries.
Company Description:
- Teleperformance specializes in providing customer experience, digital solutions, and analytics services to various industries, including travel and hospitality
- The company focuses on delivering exceptional customer experiences through innovative technology and a global workforce
- Teleperformance is committed to sustainability and responsible business practices
Company Specialties:
- Customer experience management
- Digital solutions and analytics
- Multilingual services
- Travel and hospitality services
Company Website: Teleperformance.com
ASSUMPTION: Teleperformance's large size and global presence provide opportunities for career growth and exposure to diverse industries and markets.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior marketing team members or interns
Work Arrangement: On-site, full-time position with standard office hours and occasional overtime
Growth Opportunities:
- Progression to a senior marketing role or management position
- Expansion into other areas of marketing or digital solutions within the company
- International assignments or relocation opportunities
ASSUMPTION: This role offers opportunities for career growth within the company, both vertically and horizontally, as well as exposure to diverse markets and industries.
🌍 Location & Work Environment
Office Type: Corporate office environment with a structured and professional atmosphere
Office Location(s): Penang, Malaysia
Geographic Context:
- Penang is a bustling city with a mix of modern and traditional influences, offering a blend of urban convenience and cultural experiences
- The office is located in a central business district, providing easy access to public transportation, shopping, and dining options
- Penang has a tropical climate with high temperatures and humidity year-round, with the wettest months being April, May, and October
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime to meet project deadlines
ASSUMPTION: The office environment is professional and structured, with opportunities for collaboration and growth within the team and the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team or other stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing and campaign management skills
- Creativity and strategic thinking
- Analytical and data interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience and achievements in digital marketing, content creation, and campaign management
- Demonstrate your understanding of Asia's business landscape and digital marketing principles
- Showcase your proficiency in Mandarin, if applicable, and explain how it would benefit regional campaigns
- Prepare examples of successful marketing campaigns you've managed, including data-driven results
ATS Keywords: Digital marketing, content marketing, social media marketing, email marketing, campaign management, data analysis, marketing strategy, Mandarin, Asia business landscape
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants. It is essential to stay informed about the latest developments and follow up as needed.
🛠️ Tools & Technologies
- Email campaign management tools: Acoustic, Marketo, Mailchimp
- Social media management platforms: Hootsuite, Buffer, Sprout Social
- Design and content creation tools: Adobe Creative Suite, Canva, Google Workspace
- Data analysis tools: Google Analytics, Tableau, Power BI
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Excellence
- Responsibility
- Agility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your marketing strategies?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign?
- How do you ensure that your marketing efforts are data-driven and results-focused?
ASSUMPTION: Teleperformance values employees who are customer-focused, adaptable, and results-driven, with a strong commitment to integrity and excellence.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills and the ability to prioritize tasks
- Adapting to a fast-paced and dynamic work environment, with the need to respond quickly to changes in market trends and customer preferences
- Collaborating effectively with stakeholders and team members across different time zones and cultures
- Balancing creative and analytical tasks, requiring a strong understanding of both marketing principles and data interpretation
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on Asia's business landscape and the requirement for proficiency in Mandarin for regional campaigns
- In comparison to other digital marketing roles, this position places a stronger emphasis on content creation and campaign management across multiple channels
- Career progression in this role may involve moving into senior marketing positions or exploring other areas of digital solutions within the company
ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse markets and industries within the company.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new travel product in the Asia-Pacific region
- Analyzing customer data to identify trends and optimize marketing strategies for a cruise line
- Creating and managing a social media campaign to increase brand awareness and engagement for a travel agency
ASSUMPTION: These sample projects demonstrate the range of marketing tasks and responsibilities required for this role, highlighting the need for both creative and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development of its marketing employees?
- Can you provide an example of a successful marketing campaign that the company has recently executed, and what role did this position play in it?
- How does the company measure the success of its marketing campaigns, and how are these metrics used to inform future strategies?
- What are the most significant challenges facing the marketing team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the marketing team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Teleperformance careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, content creation, and campaign management
- Prepare examples of successful marketing campaigns you've managed, including data-driven results
- Follow up on your application status one week after submission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
