Assistant Marketing Manager-PRO
MarsASSUMPTION: This role requires a proactive and detail-oriented individual who can work well in a team and manage multiple projects simultaneously.
📋 Key Responsibilities ✅ Develop and implement promotional activities, including initiatives that support brand goals ✅ Regularly analyze sales and market audit data, consumer research, and other brand metrics to analyze brand health ✅ Collaborate to develop best-in-class sales materials in partnership with Customer Marketing and other functions ✅ Develop recommendations to support the existing brand strategy ✅ Track and manage accountable budgets for the brand ✅ Collaborate with CMI on research projects gathering insights and/or testing new conceptsASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications - Education: Bachelor’s degree - Experience: 2+ years of professional experience in marketing - Required Skills: - Good interpersonal skills and ability to work with cross-functional teams - Advanced user of MS Office - Fluent in English - Preferred Skills: - Experience with market research tools - Knowledge of the FMCG industryASSUMPTION: Candidates with experience in the FMCG industry and familiarity with market research tools may have an advantage in this role.
💰 Compensation & Benefits - Salary Range: Based on experience, the estimated salary range for this role in Shanghai is CNY 300,000 - 450,000 per year (source: Glassdoor). - Benefits: - Competitive salary and company bonus - Learning and development support from day one, including access to Mars University - Working Hours: Full-time, 40 hours per week with flexible working hours and overtime as neededASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights 🔍 Company Context - Industry: Mars is a global manufacturer of confectionery, pet food, and other food products, operating in the competitive Food and Beverage Manufacturing industry. - Company Size: Mars is a large company with over 10,000 employees worldwide, offering a diverse and talented workforce guided by the Five Principles. - Founded: Mars was founded in 1911 by Frank C. Mars and is headquartered in McLean, Virginia, USA. - Company Description: - Mars is a purpose-driven company, striving to build the world we want tomorrow, today. - Mars offers a best-in-class learning and development support from day one, including access to its in-house Mars University. - Company Specialties: Mars Petcare, Mars Food, Mars Edge, and Mars Wrigley 📊 Role Analysis - Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the company. - Reporting Structure: The Assistant Marketing Manager - PRO will report directly to the Marketing Manager and work closely with cross-functional teams, including Customer Marketing and other functions. - Work Arrangement: This is an on-site role, requiring regular presence at the Shanghai office. - Growth Opportunities: - Opportunities for career progression within the marketing department or other functions within Mars - Potential to work on international projects and gain global exposureASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers within a large, multinational corporation.
🌍 Location & Work Environment - Office Type: Modern, collaborative office space with state-of-the-art facilities - Office Location(s): Shanghai, China - Geographic Context: - Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment - The city is known for its rich culture, diverse food scene, and numerous entertainment options - Work Schedule: Full-time, 40 hours per week with flexible working hours and overtime as neededASSUMPTION: Candidates should be comfortable working in a fast-paced, multicultural environment and be able to adapt to the dynamic nature of the marketing industry.
💼 Interview & Application Insights - Typical Process: Online application review → Phone/Video screening → In-person or virtual interviews → Final decision - Key Assessment Areas: Problem-solving skills, creativity, communication, and teamwork - Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Prepare examples of successful promotional activities and brand health analysis projects - Research Mars' Five Principles and be prepared to discuss how you embody them in your workASSUMPTION: The interview process may include case studies or scenario-based questions to assess the candidate's problem-solving skills and strategic thinking.
🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Market research tools (e.g., Nielsen, Kantar, or other industry-specific platforms) - Project management tools (e.g., Asana, Trello, or Microsoft Project)ASSUMPTION: Candidates should be comfortable using market research tools and project management software to effectively manage multiple projects and analyze data.
👔 Cultural Fit Considerations - Company Values: Quality, Responsibility, Mutuality, Efficiency, and Freedom - Work Style: Collaborative, innovative, and results-driven - Self-Assessment Questions: - How do you embody Mars' Five Principles in your daily work? - Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal? - How do you approach learning and development opportunities in your current role?ASSUMPTION: Candidates who can demonstrate a strong alignment with Mars' Five Principles and a collaborative work style will be well-suited to this role.
⚠️ Potential Challenges - The dynamic nature of the marketing industry may require adaptability and quick decision-making - The role involves managing multiple projects and stakeholders, which can be challenging at times - The competitive nature of the FMCG industry may present obstacles to achieving business goalsASSUMPTION: Successful candidates will be able to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and stakeholders.
📈 Similar Roles Comparison - Assistant Marketing Manager - PRO vs. Marketing Coordinator: The former role requires more experience and involves managing projects and budgets, while the latter role focuses more on day-to-day marketing tasks and support. - Industry-specific context: The FMCG industry is highly competitive, with a strong focus on innovation, consumer trends, and market research. - Career path comparison: This role offers opportunities for growth into senior marketing positions or other functions within Mars.ASSUMPTION: Candidates should consider their career goals and long-term aspirations when comparing this role to similar positions in the industry.
📝 Sample Projects - Developing and executing a promotional campaign to launch a new product line - Conducting market research to assess brand health and identify opportunities for improvement - Collaborating with cross-functional teams to create best-in-class sales materials and presentations - Managing accountable budgets and tracking spending to ensure brand goals are metASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all projects assigned.
❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 90 days? - How does this role collaborate with other marketing functions and cross-functional teams? - What opportunities are there for professional development and growth within the marketing department or other functions within Mars? - How does Mars support work-life balance for its employees? - What are the most challenging aspects of this role, and how can I best prepare to succeed in them?ASSUMPTION: These questions are designed to provide insight into the role's priorities, team dynamics, growth opportunities, work-life balance, and potential challenges, allowing candidates to better understand the position and make informed decisions.
📌 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://careers.mars.com/global/en/job/R123938/Assistant-Marketing-Manager-PRO) - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Prepare examples of successful promotional activities and brand health analysis projects - Research Mars' Five Principles and be prepared to discuss how you embody them in your work - Follow up with the hiring manager after submitting your application, expressing your interest in the role and reiterating your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.